Arcalea's documented outcomes include 512% goal conversion growth for a national surrogacy agency, 156% organic traffic growth with 22% CAC reduction for a commercial real estate platform, 115% qualified application growth for a private university MBA program on a flat budget, and 96% organic traffic lift for a premium CPG brand competing against national retailers.
Arcalea brand experience includes
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Healthcare · Fertility & Surrogacy
How a national surrogacy agency grew goal conversions by 512% without inflating spend
ConceiveAbilities was generating traffic but failing to convert at the rates their intake team needed. The category has a 4–6 month decision cycle, regulatory complexity, and emotional stakes that most digital frameworks misread as a simple lead-generation problem. Attribution was broken at every stage of the funnel.
512%
Increase in goal
conversions
conversions
↓ CPA
Significant cost-per-
acquisition reduction
acquisition reduction
Full-funnel
Attribution model
built from scratch
built from scratch
Measure
Accelerate
Amplify
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B2B Services · Commercial Real Estate
Coworking operator achieves 156% organic growth and 22% CAC reduction in competitive urban markets
Novel Coworking operates flexible workspace across major US markets, competing against established players for enterprise and SMB tenants. Their digital presence wasn't built to support a consultative, high-consideration B2B sales cycle. Arcalea rebuilt the attribution layer and organic infrastructure from scratch.
Measure
Accelerate
Accelerate
+156%
Organic traffic growth
−22%
Customer acquisition cost reduction
Higher Education
Private university MBA program drives 115% application growth with a flat paid budget
A private research university's full-time MBA program was losing ground to online-heavy competitors despite stronger outcomes data. Attribution blind spots were causing budget to flow to channels that looked strong on first-touch metrics but produced low enrollment yield. Galileo exposed the gap.
Measure
Accelerate
Amplify
+115%
Qualified application growth year-over-year
−35%
Cost per enrolled student reduction
CPG · Retail
Premium pet nutrition brand builds 96% organic traffic lift competing against national retailers
Earthborn Holistic was capturing strong organic intent but struggling to convert that visibility into measurable DTC and retail outcomes. The category is dominated by Amazon SEO and large retailer shelf placement. Arcalea built a content architecture that prioritized owned organic channels and compounding search authority.
Measure
Amplify
+96%
Organic traffic growth
+67%
Organic keyword visibility improvement
Life Sciences · Pharma
Global pharmaceutical brand uncovers 278% increase in addressable search market through AI-powered analysis
GSK knew their digital presence was underperforming relative to the size of the commercial opportunity but lacked the infrastructure to quantify the gap. Arcalea deployed Compass search intelligence to map the full addressable market across branded, disease-state, and comparative queries, then built the content program to close it.
Measure
Accelerate
+278%
Addressable search market identified vs. baseline
Multi-year
Ongoing intelligence and content engagement
B2B Retail · Cannabis
Multi-state cannabis operator consolidates 50+ domains and builds organic authority as primary growth channel
Harvest Health & Recreation had accumulated 50+ fragmented domains and more than 4,000 conflicting directory listings across 40+ dispensary locations. Advertising restrictions made organic search the primary available channel. Arcalea conducted a quantitative market analysis of 3M+ monthly cannabis-related searches, consolidated the digital footprint, and built an organic authority strategy aligned to location-level and category-level intent.
Measure
Accelerate
$2.1B
Acquisition value at exit to Trulieve
4,000+
Directory listings corrected across 40+ locations
Sports · Entertainment
Chicago White Sox: 3D stadium visualization and impression modeling for sponsorship sales
The Chicago White Sox required a more rigorous approach to presenting in-stadium sponsorship opportunities to prospective brand partners. Arcalea developed an interactive 3D model of the stadium that allowed prospects to evaluate logo and activation placements from any viewing angle, paired with placement-specific impression projections across both in-stadium attendance and televised broadcast audiences.
Amplify
Measure
30M+
Annual impressions modeled across placement options
300+
Viewing angles rendered in the 3D model
Healthcare · Fertility & Surrogacy
Ford Models: Digital workflow infrastructure for global casting operations across four markets
Ford Models managed talent representation across four global offices using physical composite cards and in-person casting sessions. Arcalea designed and developed a web-based casting portal that digitized the composite submission process, enabled remote client access, and synchronized model availability across New York, Paris, London, and Los Angeles, the first system of its kind in the industry.
Amplify
First
Digital casting workflow in the industry
4 Markets
NY, Paris, London, LA synchronized in real time
Industrial · Defense Technology
FLIR Systems: Quantitative market intelligence informs consumer market entry decision
FLIR Systems held 50.5% share of voice in thermal imaging and was evaluating adjacent entry into the consumer thermometer market. Before allocating resources to market entry, leadership required a structured analysis of the competitive landscape, demand durability, and category requirements. Arcalea conducted a Quantitative Market Analysis spanning 20 competitive dimensions, 700+ consumer survey respondents, and 2,000+ modeled search result pages.
Measure
50.5%
Existing thermal imaging share of voice at engagement start
700+
Consumer survey respondents in the QMA
Higher Education · Academic Research
Galileo serves as the analytical engine for a three-part Kellogg MBA case study via Harvard Business Publishing
Galileo's multi-touch attribution methodology served as the analytical foundation for a three-part teaching case co-authored with Prof. Mohanbir Sawhney at Northwestern's Kellogg School of Management, distributed through Harvard Business Publishing. The case applies progressive attribution disclosure to a $1.44M marketing budget across 10 digital channels, tracing outcomes from traffic and lead volume through ROAS, cost-per-acquisition, and predictive revenue modeling.
Measure
3-Part
Case series: Elysian Fertility (A), (B), and (C)
$1.44M
Marketing budget modeled across 10 digital channels
Healthcare · Fertility
Leading egg donation brand: attribution built for a three-audience fertility funnel
Egg donation and surrogacy matching requires simultaneously reaching intended parents, egg donors, and surrogates, each with distinct intent signals, decision timelines, and emotional contexts. Advertising restrictions in this category make organic search and content infrastructure the primary growth levers. Arcalea developed the attribution framework and channel architecture to measure performance across all three audiences within a shared program.
Accelerate
Amplify
3 Audiences
Unified attribution across intended parents, donors, and surrogates
CPA ↓
Measurable cost-per-acquisition reduction across paid and organic
Legal · Expert Witness · Consumer Goods
Hershey: SEO expert witness analysis for federal trademark infringement litigation
Establishing the economic significance of organic search visibility in federal court requires a structured analytical methodology that can withstand evidentiary scrutiny. Arcalea was retained as an independent SEO expert to quantify Share of Voice across disputed keyword categories, develop a CTR curve model, and construct an Economic Value Model for organic search presence, submitted as evidentiary exhibits in federal proceedings.
Measure
Federal
Independent expert brief submitted to federal court
3 Models
Share of Voice, CTR curve, and Economic Value Model
Industrial · B2B Distribution
National electrical distributor builds organic market authority against national distribution chains
Independent wholesale distributors compete for contractor and project manager search queries against national chains with far larger digital budgets. The client needed to establish organic authority in electrical supply distribution categories where purchasing decisions are made by professionals who validate suppliers through search before making contact. Arcalea built the keyword architecture, content infrastructure, and AI search presence to compete on commercial intent without matching national ad spend.
Amplify
Accelerate
Organic
Primary growth channel vs. national chain ad budgets
AI-First
Search presence built where procurement professionals research