Intelligence Platform
Four systems. One architecture. The information advantage.
Built to measure what others miss.
Most marketing platforms measure activity. Ours measure outcomes, connecting them to the decisions that produce revenue. Four systems, each solving a distinct measurement problem no off-the-shelf tool handles well.
Multi-touch attribution from first-party CRM data. Five models. Six dashboards. No walled-garden bias.
Machine learning applied to organic search. Turns keyword rankings into financial value statements your CFO can act on.
Tracks brand citation frequency, accuracy, and competitive share of voice across ChatGPT, Gemini, Perplexity, Claude, and Copilot.
20-dimension competitive intelligence framework. Know the landscape before you commit to a market, category, or strategy.
Your attribution modelis probably wrong. Galileo fixes that.
Most attribution platforms apply generic models (last-click, linear, time-decay) that ignore the actual conversion patterns in your data. Galileo is built differently: it connects directly to your CRM or ERP, maintains a first-party database of real conversion records, and uses machine learning to assign fractional revenue credit across the full customer journey.
The result is attribution that reflects your business, not a vendor's default assumption. Named a Fortune Most Innovative Product. Qualified as expert-grade analysis in federal court.
- Five attribution models: Linear, First Touch, Last Touch, U-Shaped, Contains
- Seven analytics dashboards from descriptive to predictive
- Native CRM integrations: Slate, Epicor, Salesforce, HubSpot
- No walled-garden data, zero reliance on self-reported platform numbers
SEO is a financial asset. Compass proves it.
Compass was one of the first platforms to apply machine learning to decompose organic search ranking factors, built years before AI became a marketing buzzword. It tracks keyword opportunity, competitive SERP positioning, and content performance across the full organic surface, then converts every signal into revenue terms.
Not traffic. Not rankings. The dollar value of organic. If you can't explain your SEO investment in revenue terms, Compass changes that.
- Revenue-denominated keyword valuation, not impressions or clicks
- Competitive SERP gap analysis across full keyword universe
- Content performance scoring tied to organic revenue contribution
- Integrates with Galileo to close the attribution loop
Know who AI recommends. Know why. Know how to change it.
ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot now answer the questions that used to drive traffic to your website. Most organizations don't know whether they appear in those answers, whether the answers are accurate, or who their AI-visible competitors are.
The AEO Index makes all of that measurable. It tracks brand citation frequency, accuracy, and competitive AI share of voice across every major answer engine, giving you the first real benchmark for AI search visibility in your industry.
- Five AI platforms tracked simultaneously: ChatGPT, Gemini, Perplexity, Claude, Copilot
- Brand citation frequency, position power, and platform consistency scoring
- Competitive AI share of voice; see who AI recommends instead of you
- Industry benchmarks published across verticals
The diagnosticshould precede the investment.
QMA analyzes the competitive landscape across 20 dimensions before you commit capital to a market, category, or strategy. Search volume, competitive density, SOV gaps, AI citation rates, content authority, paid auction pressure, revenue potential: all quantified and ranked before a single dollar is spent.
The FLIR case study: 50.5% share of voice in one market. 0.0% in the adjacent one. QMA identified the difference before any investment was committed. That's the value of the diagnostic.
- 20-dimension analysis framework, quantified not qualitative
- Three phases: Assess the landscape, Analyze the gaps, Implement the strategy
- Revenue potential modeling before investment commitment
- Informs Galileo attribution targets and Compass content priorities
Four systems. Shared data foundation.
Each makes the others more precise.
QMA identifies where to compete. Galileo measures what's driving conversions. Compass tracks the organic value being built. AEO Index monitors how AI represents your brand. The output of each feeds the intelligence of the others.
01 · Diagnose
QMA
Assess the landscape before committing. 20 dimensions of competitive intelligence identify where your brand can win, and where it can't.
02 · Attribute
Galileo
Measure what's actually driving revenue. Five attribution models calibrated to your sales cycle. No walled gardens. No sampling. No guessing.
03 · Optimize
Compass
Convert search performance into financial language. Revenue-denominated keyword valuation and content scoring that finance teams can act on.
04 · Monitor
AEO Index
Track your AI search presence across five platforms. Know whether AI recommends you, how often, and what you need to change to improve.
Platform intelligence, put to work.
Galileo, Compass, AEO Index, and QMA generate the intelligence. Arcalea's execution services deploy it, running paid media and organic search programs that are accountable to the same revenue data the platforms measure.
Ready to see the platform?
We'll show you exactly what each system would measure for your organization and where the clearest opportunities are.
Platform capabilities and integration
Arcalea's platform consists of four proprietary systems built on a unified data architecture: Galileo measures revenue attribution across every marketing touchpoint, Compass delivers search intelligence across branded and competitive keywords, AEO Index tracks AI answer engine visibility, and QMA provides quarterly market assessment. Together, they provide the information advantage for complex B2B, B2C, and enterprise marketing.
Galileo is built on machine learning architecture that models revenue influence across hundreds of variables, not last-click heuristics. It accounts for multi-touch attribution, cross-channel interactions, and time decay. Most attribution tools force you into predetermined models. Galileo lets you see what is actually driving pipeline and revenue in your specific business.
Compass is Arcalea's search intelligence system that maps your addressable market across thousands of search keywords. It identifies branded, commercial, and research-phase queries your target audience uses, quantifies search volume and intent signals, and uncovers competitive gaps. It's built on continuous crawl data, not sampling, so you see the full picture of search demand in your category.
Arcalea's paid media practice runs on Galileo attribution data rather than platform-reported ROAS. Every campaign is planned, paced, and reallocated using first-party CRM conversion records rather than walled-garden self-reporting. Budget decisions are based on actual pipeline contribution, not the numbers Google and Meta report for themselves. Most agencies optimize for platform metrics. We optimize for revenue.
Yes. Galileo integrates with CRM, DMP, analytics, and ad platforms via API. Compass pulls from your website, content management system, and search console. AEO Index monitors AI engines directly. The platform is designed to work with your existing MarTech stack, not replace it. Integration typically takes 14 days from signed engagement to first live dashboard.
Most Arcalea engagements begin with a 90-day discovery and build phase where we map your data sources, configure Galileo, and launch initial dashboards. You see measurable results within 14 days of signing. The relationship is designed to deepen over time as Galileo accumulates data and your attribution model becomes more precise.