Arcalea | Engagement Model

Most agencies execute. We measure first.

Four proprietary systems give you complete intelligence before you commit budget and complete attribution after you do. Know the market. Map the opportunity. Track AI visibility. Measure every dollar back to revenue.
Start a Conversation See the Four Systems
Arcalea Intelligence Model
20
Competitive dimensions in the QMA benchmark
$1.4B+
Search portfolio value assessed via Compass
5
AI engines tracked by the AEO Index weekly
100%
First-party CRM data powering Galileo attribution
The Arcalea Principle

Intelligence is not a nice-to-have.
It is the only defensible starting point.

Most marketing engagements begin with tactics: ad budgets, content briefs, keyword lists. The tools get deployed before anyone has established what the market actually looks like, what the organic opportunity is worth, or whether AI engines are citing the brand at all. Those are expensive guesses dressed up as strategy.

"You understand the full competitive landscape before the first dollar is committed."

Arcalea's engagement model is built on the opposite premise. You quantify the organic search market in economic terms before you write the first piece of content. You know whether AI engines are finding your brand before you optimize for them. And you measure every channel against closed revenue before you call anything a win. The four systems below are the infrastructure for that discipline.

Phase 01 - Market Intelligence

Before you invest,
know the market completely.

The QMA is a comprehensive competitive assessment delivered before major investment decisions. Market entry, category expansion, strategic pivots, startup validation, acquisition due diligence. If significant budget or direction is on the table, the QMA answers the question you cannot afford to get wrong: what does this market actually look like?

The assessment benchmarks your company and up to five key competitors across 20 competitive dimensions. Share of voice by channel, brand awareness (aided and unaided), digital portfolio health, SEO and AEO positioning, Amazon and marketplace presence, user experience, marketing automation maturity, and data science capabilities. The output is a structured research report with executive summary, primary findings, and a prioritized sequence of recommended initiatives.

  • ✓ 20 competitive dimensions benchmarked against up to 5 competitors
  • ✓ Share of voice analysis across search, AI engines, and paid channels
  • ✓ Brand awareness measurement (aided and unaided)
  • ✓ Digital portfolio health: tech stack, analytics, CRM, automation maturity
  • ✓ SEO and AEO competitive positioning before organic deployment
  • ✓ Delivered in 4 to 6 weeks with executive summary and recommended next steps
Explore the QMA
Arcalea Phase 1
Phase 02 — Organic Intelligence

Map the full organic opportunity before you deploy.

Compass is Arcalea's ML-based search intelligence platform. It covers both SEO and AEO competitive positioning, analyzing the complete organic landscape to identify where you stand, what the market is worth, and exactly which ranking factors drive results in your industry. 

Unlike generic SEO tools that apply universal ranking rules, Compass trains its machine learning models on your specific market. The output is a dollar-denominated view of your full keyword portfolio, a competitive share of voice map across both traditional search and AI answer engines, and a factor analysis showing what actually moves rankings in your category. That intelligence becomes the foundation for every organic investment decision. 

  • ✓ ML-trained on your industry, not generic SEO rules
  • ✓ Total addressable search market quantified in revenue terms
  • ✓ SEO and AEO competitive positioning in a single analysis
  • ✓ 20+ ranking factors weighted specifically for your category
  • ✓ 100% first-party crawl data: no sampling, no estimates
  • ✓ Integrates with Galileo to close the search-to-revenue attribution loop
Explore Compass
Arcalea Phase 2

Traditional search and AI search are two different visibility systems. 

Most brands have no measurement for either of them. 

Phase 03 — AI Visibility

Track your brand across every AI answer engine.

The AEO Index is dedicated AI search visibility analysis. It measures how often your brand is cited by ChatGPT, Perplexity, Gemini, Claude, and Copilot across relevant query categories, tracking share of voice, citation accuracy, and competitive position week over week. 

Where Compass tells you where the organic opportunity sits, the AEO Index tells you whether AI engines are actually finding and citing your brand when relevant queries are asked. These are distinct questions. A company can rank well in traditional search and be nearly invisible in AI-generated answers. The AEO Index closes that blind spot with ongoing measurement rather than one-time audits. 

  • ✓ Tracks citations across ChatGPT, Perplexity, Gemini, Claude, and Copilot
  • ✓ Weekly share of voice benchmarks against key competitors
  • ✓ Citation accuracy monitoring: what AI engines say about your brand
  • ✓ Industry-level AEO indexes published for key verticals
  • ✓ Informs content and AEO optimization priorities
  • ✓ Standalone product or integrated with Compass organic deployment
Explore the AEO Index
Arcalea Phase 3
Phase 04 — Revenue Attribution

Connect every channel to every dollar of revenue.

Galileo is Arcalea's multi-touch attribution platform. It uses first-party CRM data to trace every conversion back through the full sequence of marketing touchpoints, applying five attribution models and surfacing results across seven analytics dashboards. 

No walled gardens. No platform-reported conversions that serve the platform's own interests. Galileo operates entirely on your first-party data: your CRM records, your closed deals, your actual customer acquisition costs by channel. When the QMA identifies the market, Compass maps the organic opportunity, and the AEO Index tracks AI visibility, Galileo is the system that validates whether the investments in those channels actually produced revenue. 

  • ✓ First-party CRM data: no reliance on platform-reported conversions
  • ✓ Five attribution models applied simultaneously for comparative analysis
  • ✓ Seven analytics dashboards from channel performance to customer lifetime value
  • ✓ Integrates with Compass to close the search-to-revenue attribution loop
  • ✓ Reveals true CAC and ROAS by channel, not Google's version
  • ✓ Supports paid media program management with revenue as the primary metric
Explore Galileo
Arcalea Phase 4
The Complete Picture

Four questions.
One coherent answer.

Each system solves a distinct problem. When they run together, they eliminate every major blind spot in marketing investment and measurement.

01 QMA
Should we enter this market?
Complete competitive intelligence before the investment decision
→
02 Compass
How do we win organic?
Economic value of the search landscape, SEO and AEO
→
03 AEO Index
Are AI engines citing us?
Weekly tracking across 5 AI answer engines
→
04 Galileo
What actually drove revenue?
First-party multi-touch attribution to closed deals
QMA gives Compass its context.
The QMA maps the full competitive digital landscape including SEO and share of voice. Compass then quantifies the organic opportunity within that landscape and identifies the specific ranking factors that matter in that market.
Compass and AEO Index cover the full organic picture.
Compass handles both SEO and AEO competitive positioning at the analysis and deployment planning level. The AEO Index handles ongoing AI visibility tracking, giving you continuous feedback on whether your optimization efforts are producing citation results.
Galileo closes the attribution loop.
Compass shows you what your search portfolio is worth economically. Galileo shows you what it actually delivered in revenue. Together they answer the question every CMO faces: is our organic investment paying off, and by how much?
Execution is optional. Intelligence is not.
Arcalea's paid media and content services deploy on top of this intelligence layer. But clients who run their own execution can use the platforms independently. The intelligence infrastructure works regardless of who manages the campaigns.
Where to Start

Not every engagement
begins at Phase 01.

The four systems can be deployed in sequence or independently. Your starting point depends on the question that is most urgent for your business right now.

Market Entry / Major Investment
You are about to commit significant budget and need to know what you are walking into.

You are entering a new category, launching a new product line, evaluating an acquisition, or preparing a major strategic reorientation. You need complete competitive intelligence before the first dollar is spent. The QMA was built for exactly this moment. 

Start with
QMA
Established Brand, Unclear Organic ROI
You are spending on content and SEO but have no economic view of what the search market is worth.

You rank for keywords, you get organic traffic, but you cannot answer what that traffic is worth in revenue terms or whether your competitors are winning market share you should own. Compass converts your entire search portfolio into a financial picture and shows you exactly where to concentrate effort. 

Start with
Compass
AI Search Visibility Concern
Your traffic numbers look fine but you suspect AI engines are not finding or citing your brand.

AI-generated answers are becoming a primary discovery channel, and most brands have no measurement for them at all. If you do not know whether ChatGPT, Perplexity, or Gemini cites your brand when relevant queries are asked, you have an unmeasured competitive gap. The AEO Index closes it. 

Start with
AEO Index
Marketing Spend Not Connecting to Revenue
You are spending across multiple channels and cannot reliably connect any of them to closed deals.

Platform-reported conversions overstate their own contribution. Last-click attribution misses most of the customer journey. If your marketing reporting relies on what Google or Meta tells you rather than what your CRM tells you, Galileo provides the attribution infrastructure your revenue decisions should be built on. 

Start with
Galileo

The market will not wait. Neither will your competitors.

Tell us where you are in the journey. We will tell you which system gives you the clearest picture first, and what a full engagement looks like for your business.

Start a Conversation View Platform Overview
Common Questions

Questions about the Arcalea engagement model

What is the Arcalea engagement model?

Arcalea's engagement model is built on four proprietary intelligence systems used in sequence. The QMA establishes complete market and competitive understanding before any investment. Compass maps organic opportunity in economic terms. The AEO Index tracks AI engine visibility. Galileo connects every channel to closed revenue. Together they give leadership teams the full picture: from market entry confidence to revenue attribution.

What is the QMA and when should we use it?

The QMA (Quantitative Market Assessment) is Arcalea's comprehensive market intelligence product. It benchmarks the competitive landscape across 20 dimensions including share of voice, brand awareness, digital portfolio health, SEO positioning, UX, and marketing automation maturity. Companies use it before market entry, category expansion, strategic pivots, acquisition diligence, or any major investment requiring complete competitive confidence.

How is Compass different from the AEO Index?

Compass covers the full organic landscape, both traditional SEO and AEO competitive positioning, using ML to identify the specific ranking factors that matter in your industry and quantify the economic value of your search portfolio. The AEO Index is a dedicated tracking system focused specifically on ongoing AI answer engine visibility: how often your brand is cited by ChatGPT, Perplexity, Gemini, Claude, and Copilot week over week. Compass tells you where the opportunity is. The AEO Index tells you whether AI engines are finding you.

Do we need all four systems?

No. Each system solves a distinct problem and can be deployed independently. Companies entering new markets typically start with the QMA. Established brands with unclear organic ROI start with Compass. Brands concerned about AI visibility start with the AEO Index. Companies that cannot connect marketing to revenue start with Galileo. The full value of all four is the complete intelligence picture with no gaps, but each system delivers standalone value.

Where does execution fit in?

Arcalea's paid media and search/content services operate on top of the intelligence layer. Galileo-attributed paid programs launch with revenue measurement built in. Organic campaigns are built on Compass intelligence. But the intelligence platforms also work with clients who run their own execution teams. The measurement infrastructure is independent of who manages the campaigns.

How long does a QMA take?

A standard QMA takes four to six weeks from kickoff to delivery. The assessment covers 20 competitive dimensions across your company and up to five key competitors. The deliverable is a structured report with executive summary, primary findings, and recommended strategic initiatives. Rush timelines are available for time-sensitive investment decisions.