Technology

Three proprietary platforms. Built because nothing else existed.

Galileo connects every marketing dollar to closed revenue. Compass turns search into a measurable financial asset. The AEO Index tracks exactly how and whether your brand appears when AI answers the questions your buyers are asking. 3 systems. One thesis: outcomes over proxy metrics. 

Galileo Compass AEO Index AI Stack
technology
Proprietary Platform
Galileo

Your attribution model is probably wrong. Galileo fixes that.

Most attribution platforms apply generic models (last-click, linear, time-decay) that ignore the actual conversion patterns in your data. Galileo is built differently: it ingests data from paid media, organic search, CRM, and offline channels, uses machine learning to assign fractional revenue credit across the full conversion path, and connects to CRM data to measure closed revenue rather than proxy conversions like form fills or sessions.

Built from the ground up over eight years and refined across production deployments in complex B2B, higher education, and enterprise accounts, Galileo's methodology has been qualified as expert-grade analysis in federal court and named a Fortune Most Innovative Product in 2024. 

  • Multi-touch attribution that reconciles with your CRM and revenue data
  • Predictive channel weighting updated automatically as market conditions shift
  • Unified view across paid, organic, email, and offline sources 
  • Executive-ready reporting pushed on your cadence, not when someone asks 
Galileo product page → See MEASURE capabilities →
Galileo Analytics Dashboard
Galileo Analytics Platform
Proprietary · Built by Arcalea

Multi-Touch Attribution

Custom models that accurately assign credit across every channel, campaign, and touchpoint.

Predictive Modeling

Forward-looking channel forecasts grounded in your actual conversion patterns, not industry benchmarks.

Prescriptive Insights

Specific, ranked budget reallocation recommendations generated from your data, not generic advice.

Live Data Pipelines

Native connectors to Google Ads, Meta, GA4, Salesforce, HubSpot, and 40+ additional sources.

40+
Native data source connectors built into every Galileo deployment
3×
Average improvement in attribution accuracy vs. last-click models
48hr
Time to first integrated dashboard after onboarding kickoff
100%
Custom-built for your data model. No generic SaaS templating.
Proprietary Platform
Compass

SEO is a financial asset. Compass proves it.

Compass was one of the first platforms to apply machine learning to decompose organic search ranking factors, built years before AI became a marketing buzzword. It tracks keyword opportunity, competitive SERP positioning, and content performance across the full organic surface, then converts every signal into revenue terms. Not traffic. Not rankings. The dollar value of organic. 

  • ML-based ranking factor decomposition: what's actually driving position changes 
  • Competitive SERP share tracking across priority keyword sets 
  • Content performance scoring tied to organic revenue, not traffic proxies 
  • SEO ROI modeling: what your organic investment is worth in closed revenue 
Compass product page → See GROW capabilities →
Compass Search Intelligence Dashboard
Compass · Search Intelligence
Proprietary · Built by Arcalea

ML Ranking Analysis

Decompose what actually moves rankings: not correlation guesses, but machine-learning attribution across the full ranking signal set.

SERP Share Tracking

Monitor competitive search presence across priority keywords. Know exactly where you win, lose, and where opportunity is going uncaptured.

SEO ROI Modeling

Translate organic performance into financial terms. Defend the SEO budget with the same rigor used for paid media spend.

Opportunity Forecasting

Project the revenue impact of capturing target keyword positions before committing resources to the campaign.

$1.4B+
In media value assessed by Compass across client organic search portfolios
Pre-GPT
ML-based ranking decomposition built before AI search became a mainstream concept
"Money ballfor SEO"
How the press described Compass at launch. Still the most accurate description.
Revenue-first
Every Compass output is expressed in revenue terms, not rankings or traffic.
Proprietary Platform
AEO Index

AI answer engines are recommending brands. Is yours one of them?

ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot now answer the questions that used to drive traffic to your website. Most organizations don't know whether they appear in those answers, whether the answers are accurate, or who their AI-visible competitors are. The AEO Index makes all of that measurable, tracking brand citation frequency, accuracy, and competitive AI share of voice across every major AI search platform. 

  • Brand citation tracking across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot  
  • Accuracy monitoring: detect when AI systems misrepresent your brand  
  • Competitive AI share of voice: who owns the category in AI-generated answers  
  • Citation source analysis: what content is driving AI recommendations 
AEO Index product page → Explore AEO services →
Galileo: Descriptive Analytics Dashboard
AEO Index · AI Search Visibility
Proprietary · Built by Arcalea

Citation Tracking

Measure how often AI systems cite your brand across five platforms, segmented by query type, category, and competitor set.

Accuracy Monitoring

Detect when AI systems misrepresent your brand, products, or services, and identify the source content causing the error.

AI Share of Voice

Benchmark citation frequency against direct competitors. Know who owns the AI-generated answer in your category.

Source Attribution

Trace which pages, schema types, and content formats drive AI citations, then replicate that structure across your site.

5
AI answer engines monitored: ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot
AEO Audit
Single-client infrastructure assessment using Arcalea's 7-layer AEO framework; identifies citation blockers and remediation priorities
Industry Research
Arcalea publishes original AEO Index benchmarks across verticals: higher education, healthcare, professional services, and more
Same Thesis
The AEO Index applies the same data-first philosophy as Galileo and Compass: a measurement system built early, before the market demanded it
AI & Infrastructure
AI Stack

We use AI. Here's exactly how.

Arcalea's production AI stack spans six functional layers: language models (Claude, GPT-4o, Gemini Pro), data and analysis infrastructure (BigQuery ML, Vertex AI, Python), workflow automation (n8n, Make, custom agents), research intelligence (Semrush AI, Perplexity Deep Research), creative production (Midjourney, Adobe Firefly, Runway), and human-in-the-loop governance. All AI-generated outputs are reviewed and validated by senior strategists before delivery. No AI-generated content reaches a client without human sign-off. 

Transparency Disclosure
Arcalea uses large language models and AI tools to accelerate research, content drafting, and data analysis. All outputs are reviewed, edited, and validated by senior strategists before delivery. No AI-generated content reaches a client without human sign-off. Model selection is updated quarterly as capabilities evolve.
Language Models

Intelligence Layer

Claude (Anthropic) GPT-4o Gemini Pro Perplexity Copilot
Data & Analytics

Analysis Infrastructure

BigQuery ML Python (scikit-learn) Vertex AI dbt
Workflow Automation

Process Layer

n8n Make Zapier AI Custom Agents
Search & Research

Intelligence Gathering

Semrush AI BrightEdge Perplexity Deep Research
Creative & Content

Production Layer

Midjourney Adobe Firefly ElevenLabs Runway
Governance

Human-in-the-Loop

Senior Strategist Review Client Approval Gates Output Auditing

Accuracy First

Every AI output is fact-checked against primary sources before delivery. Speed never supersedes accuracy.

Full Auditability

We document which tools touched which outputs. Clients can always ask what was AI-assisted and what wasn't.

Data Privacy

Client data is never used to train external models. We operate under strict data handling agreements with every AI vendor.

Human Judgment

AI accelerates; humans decide. Strategy, creative direction, and final recommendations always require human sign-off.

Platform & Technology Partners
Google Premier Partner 2026 Meta Business Partner Salesforce HubSpot Partner SugarCRM Epicor Eclipse Slate Tealium
Common Questions

Questions about the platforms, answered

What is the Galileo Analytics Platform?

Galileo is Arcalea's proprietary marketing attribution and analytics platform. It ingests data from paid media, organic search, CRM, and offline channels to build a unified view of what is actually driving revenue. Unlike off-the-shelf tools, Galileo is built for multi-touch attribution in complex B2B and high-consideration sales cycles. 

What is Compass and how does it differ from Galileo?

Compass is Arcalea's operational intelligence and reporting platform. Where Galileo focuses on marketing attribution and demand-side measurement, Compass tracks economic contribution, revenue forecasting, and organizational performance for COOs, CFOs, and board-level stakeholders. Galileo answers "what is working in marketing"; Compass answers "what is this worth to the business". 

How does Arcalea use AI in its technology stack?

Arcalea uses AI for predictive audience modeling, automated bid optimization, content performance scoring, AEO and GEO optimization, and agentic workflow automation. The AI stack runs on top of Galileo data, so recommendations are grounded in client-specific performance signals rather than generic benchmarks. 

How does Galileo integrate with existing marketing tools?

Galileo connects natively to Google Ads, Meta Ads, HubSpot, Salesforce, GA4, and most major paid and CRM platforms via API. For custom or legacy systems, Arcalea builds data pipeline connectors. Integration is handled by Arcalea's engineering team and typically completes within 30 days of engagement start. 

What makes Arcalea's attribution model different?

Most attribution tools apply generic models (last-click, linear, time-decay) that ignore actual conversion patterns in your data. Galileo builds a client-specific attribution model calibrated to your sales cycle length, channel mix, and deal velocity. The result is attribution that reflects your business, not a vendor's default assumption. 

Do clients own their data when using Galileo or Compass?

Yes. All client data ingested into Galileo and Compass is owned by the client. Arcalea does not sell, license, or use client data for any purpose other than delivering services to that client. Data portability is included in all engagement agreements. 

Before the platforms deploy

The diagnostic should precede the investment.

Galileo, Compass, and the AEO Index measure and optimize, but they measure best when pointed at the right targets. The QMA is how we establish those targets before any platform is configured or any budget is committed. It's not a dashboard. It's a structured analytical engagement that maps the competitive landscape across 20 dimensions so the platforms deploy with precision, not assumptions.

Explore the QMA methodology →
01
Assess

Establish the quantitative baseline: share of voice, competitive set identification, digital footprint, and unaided brand awareness across the target market.

02
Analyze

Apply statistical and ML techniques to model ranking factors from 2,000+ analyzed pages, separate structural demand from event-driven effects, and identify gaps your competitors haven't closed. 

03
Implement

Translate findings into a sequenced action roadmap tied to the data. This is where the three platforms pick up: Galileo tracks attribution against QMA-identified channels, Compass prioritizes QMA-flagged keyword gaps, and the AEO Index benchmarks QMA-targeted competitive positions. 

Integrations
First-party capture. CRM sync. No walled gardens.

Arcalea captures primary data before any third-party platform interprets it, then pushes attribution directly to your CRM -- HubSpot, Salesforce, Slate, and more. 

See all integrations →

Ready to see the platforms working on your data?

A Galileo + Compass demo takes 45 minutes. Most clients walk out with an immediate action item. 

Book a Platform Demo See Client Results