
AUTOMATE CAMPAIGN MANAGEMENT AND INCREASE PROFITABILITY

Pulse ad management is a paid media automation toolset that drives productivity through the automation of campaign rules.
Managing ads manually is time-consuming and reactive—constantly adjusting budgets, reallocating spend, and trying to catch trends before they impact performance. Pulse changes that. By continuously analyzing campaigns across every channel, it automates optimizations and detects inefficiencies—eliminating wasted spend and manual guesswork.
Whether you're managing multiple clients or scaling paid media, Pulse acts as your always-on strategist, turning data into action so you can focus on growth, not micromanagement.
Proprietary Scripting Automates
Campaign Rules

Set Your Campaign Rules in 15 Minutes
Pulse takes it from there. Get notifications, automated actions, automated stops. Let your campaign follow your rules, not Google Ads'.
Set Up Your Actions
Use Google Ads API
Get Notifications When You Want.
Real Stories. Real Outcomes.

Rapid Market Response
Novel leveraged Pulse Ad Management to rapidly adjust to changing market dynamics. Automatically adjusting based on logic rather than manually using Google Ads significantly increased efficiency.
- 23% REDUCTION IN SPEND
- 28% INCREASED LEADS
