Pulse Horizontal

AUTOMATE CAMPAIGN MANAGEMENT AND INCREASE PROFITABILITY

DECONSTRUCT GOOGLE’S BLACK BOX
compass-banner

Pulse ad management is a paid media automation toolset that drives productivity through the automation of campaign rules.

Managing ads manually is time-consuming and reactive—constantly adjusting budgets, reallocating spend, and trying to catch trends before they impact performance. Pulse changes that. By continuously analyzing campaigns across every channel, it automates optimizations and detects inefficiencies—eliminating wasted spend and manual guesswork.

Whether you're managing multiple clients or scaling paid media, Pulse acts as your always-on strategist, turning data into action so you can focus on growth, not micromanagement.

SUPERIOR
Automate your ad spends beyond the ability of Google Ads Manager.
EXPERIENCED
Proven advanced scripting that combines 20 years of digital ad management into an engine.
EFFICIENT
Manage higher volumes of paid media with fewer resources.

Proprietary Scripting Automates
Campaign Rules

Align Ad Strategies Align Ad Strategies
Today, leading businesses connect strategic goals with expert knowledge of this digital ecosystem and achieve consistent, targeted results. We help businesses build and execute aligned advertising strategies.
Accelerate Content Marketing Automated Performance
Moving quickly and accurately requires adopting technology that automates the repetitive and facilitates the complex. Pulse Marketing Automation does both.
Set Thresholds Set Thresholds
Rather than traditional management, set up your rules once and relax. 
Gain Efficiency
Labor is one of the highest costs for any organization. Decreasing labor costs increases efficiency.
ad mgr_1016884511

Set Your Campaign Rules in 15 Minutes

Let automation drive efficiency and save time. 
Pulse takes it from there. Get notifications, automated actions, automated stops. Let your campaign follow your rules, not Google Ads'.
1

Set Up Your Actions

Use weekly or monthly windows, CTR rates, bounces, etc. to trigger actions
2

Use Google Ads API

Pulse reads campaigns and gets data in real time.
3

Get Notifications When You Want.

Decide specific thresholds and let Pulse manage actions or pauses.

Real Stories. Real Outcomes.

Rapid Market Response

Novel leveraged Pulse Ad Management to rapidly adjust to changing market dynamics. Automatically adjusting based on logic rather than manually using Google Ads significantly increased efficiency. 

  • 23% REDUCTION IN SPEND
  • 28% INCREASED LEADS
Novel-Proxy

Fuel Your Strategy with Data

Sign up for insights on data-driven transformation and growth.