Paid Search 5

Paid Search That Competes on Data, Not Guesswork

Arcalea is a 2026 Google Premier Partner, placing us in the top 3% of agencies globally. Every campaign runs on Galileo, our proprietary attribution platform, so every dollar you spend traces directly to revenue, not estimated platform conversions.Get a Free Paid Search Audit

Learn, Optimize, Grow

How do we outsmart instead of outspend?

Before a campaign goes live, we run a Quantitative Market Assessment (QMA), mapping your competitive search landscape, identifying keyword gaps, benchmarking your current position, and setting realistic ROAS targets. Most agencies skip this. We do not.

Every campaign connects to Galileo, Arcalea's proprietary attribution platform. We track revenue, not clicks. Your reporting shows cost-per-acquisition and return on ad spend against actual closed revenue, not Google's estimated conversions.

Automated bidding works. Automated bidding with no human oversight does not. Our team reviews performance against revenue benchmarks weekly, overrides automation where the data warrants it, and tests copy, landing pages, and audience segments continuously.

Frequently Asked Questions

How is Arcalea different from other Google Ads agencies?

We are a 2026 Google Premier Partner, placing us in the top 3% of agencies globally. Our campaigns run on Galileo, our proprietary attribution platform, which connects ad spend directly to closed revenue rather than estimated platform conversions. Every account is managed by a senior strategist, not handed off to automated playbooks.

What is your average ROAS for paid search clients?

Across our paid search portfolio, we deliver an average of 6.3x ROAS. Results vary by vertical, budget, and competitive landscape. During onboarding, we run a Quantitative Market Assessment to set realistic, data-grounded targets for your specific account.

What is the minimum budget for paid search management?

We typically work with brands spending $10,000 or more per month in media. We have managed accounts across B2B, ecommerce, healthcare, and higher education, ranging from $15,000 monthly to multi-million dollar annual budgets.

Do you manage Google Shopping, Performance Max, and YouTube campaigns?

Yes. We run Google Shopping, Performance Max, YouTube Ads, and Microsoft Ads alongside traditional search. All channels are managed under unified attribution through Galileo, so reporting reflects total paid search performance in one view.

How quickly can you launch a paid search campaign?

For new clients, we start with a two to three week onboarding that includes account audit, QMA, and campaign architecture. Launch timelines depend on creative readiness and landing page status. Most accounts are live within 30 days of contract signing.

optimize-grow
Top 3%
GOOGLE PREMIER PARTNERS GLOBALLY (2026)
6.3x
AVERAGE ROAS DELIVERED
$500M+
IN MANAGED PAID SEARCH SPEND

How We Actually Manage Paid Search

Most agencies start by spending your budget. Arcalea starts with a Quantitative Market Assessment, because campaigns built on data from day one outperform campaigns that learn by burning spend. Every engagement runs on a four-step framework no competitor can replicate.
  • QMA competitive baseline before the first dollar is spent
  • Galileo revenue attribution connecting every click to closed revenue
  • Weekly human expert review of automated bidding decisions
  • Cross-channel context, no channel gets credit it did not earn
  • Revenue-focused reporting, not platform metrics
  • Continuous copy, landing page, and audience testing

Leveraging Data Science to Improve Patient Outcomes

Arcalea partnered with a global pharmaceutical to develop a comprehensive paid search strategy, leveraging Galileo and predictive modeling to improve brand awareness and patient acquisition for intent-based paid search. 

  • 39% INCREASE IN LEAD CONVERSION
  • 17% REDUCTION IN CPA
Paid Search 99 Patient Outcomes

Scaling Enrollment Campaigns Across a Multi-Program University Portfolio

Arcalea managed paid search across 12+ academic programs for a national higher education institution, building program-specific keyword architectures and attribution models that connected ad spend to enrollment funnel stages. Campaigns spanned multiple campus locations with separate budget management and unified revenue reporting.
  • 28% REDUCTION IN COST PER ENROLLMENT INQUIRY
  • 41% INCREASE IN QUALIFIED APPLICATION STARTS

We don't optimize for clicks. We optimize for closed revenue.

Fuel Your Strategy with Data

Sign up for insights on data-driven transformation and growth.