Paid Search

Arcalea delivers precise, data-driven paid search strategies using cutting-edge analytics and expertise. Our approach maximizes ROI while integrating seamlessly with your omnichannel campaigns, driving scalable growth across every customer touchpoint.

Performance is Data + Experience

Our methodology combines predictive analytics, proprietary tools like Galileo, and a collaborative team that prioritizes your success. We constantly optimize campaigns to help you exceed benchmarks and reach new heights.
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Goals-First Strategies

We start by understanding your business’s core objectives. Every keyword, campaign, and strategy is crafted to align with measurable outcomes that matter to you.

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Industry-Leading Partnerships

With experts since the early Google AdWords platform, we open up worlds of optimization within Google ad channels, ensuring your campaigns are ahead of the curve.

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Creative Optimization Across Search

Our goals-first creative team excels at crafting compelling campaigns tailored for Search. Whether your goal is brand awareness, lead generation, or conversions, we make every impression count.

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Scalable Insights Across Campaigns

Arcalea’s strategies are built on proprietary insights from tools like QMA and Galileo, and ensures that every client benefits from shared learnings and scaled best practices across industries.

Maximize Every Dollar in Paid Search

Learn, Optimize, Grow

How do we outsmart instead of outspend?

We leverage advanced attribution models through Galileo to deliver comprehensive reporting on campaign performance. Paired with a rigorous testing framework, we unlock new opportunities to maximize ROI and scalability.

We learn. We optimize—so every dollar works harder for your business.

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2015
IS WHEN WE BUILT OUR FIRST AI-POWERED PLATFORM
3
PROPRIETARY ANALYTICS TOOLS TO DRIVE PERFORMANCE
100+
CLIENTS TRUST ARCALEA TO OPTIMIZE SPEND

Working In Harmony

Arcalea believes in a holistic marketing strategy. By integrating paid search with other channels and campaigns, we ensure that no touchpoint is wasted, and every customer journey feels seamless.
  • Omnichannel Media Planning
  • Advanced Attribution via Galileo
  • Personalized Experiences Across Funnels
  • Dynamic Dashboards with Real-Time Insights
  • Integrated Online-To-Offline Campaign Reporting
  • Unlimited Lookback Windows for B2B

Leveraging Data Science to Improve Patient Outcomes

Arcalea partnered with a global pharmaceutical to develop a comprehensive paid search strategy, leveraging Galileo and predictive modeling to improve brand awareness and patient acquisition for intent-based paid search. 

  • 39% INCREASE IN LEAD CONVERSION
  • 17% REDUCTION IN CPA
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Paid Search isn’t just any channel—it is the answer inquiries that carry high-intent: solving both a customer need and increasing awareness for the future.

Discover the True Potential of Your Campaigns

Our Insights

Mastering Marketing Attribution: Integrating Cutting-Edge Analytics
Decoding the Myth of Google's ROAS: True Revenue Attribution Matters
From Vision to Vanguard: Celebrating Michael Stratta's Titan 100 Honor
Arcalea Named to Fortune's 2024 Most Innovative Companies
Deconstructing Marketing Attribution
Attribution Statistics to Drive Success
Using EVPI in Marketing Attribution

Fuel Your Strategy with Data

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