Earned & Owned Media

Innovation Beyond the Basics

Following standard best practices is just the start. At Arcalea, we take earned and owned media to the next level by uncovering unique opportunities that establish enduring connections with your audience. Our proactive strategies ensure your visibility is not just maintained but amplified in a competitive landscape.

Mastering Owned Media for Long-Term Success

Your owned media is the cornerstone of your brand's digital presence. It’s not about outspending the competition—it’s about building trust and delivering value through every interaction. From creating authoritative content to curating experiences that resonate, we make your owned media a powerhouse for growth. At Arcalea, we ensure your content remains relevant, impactful, and a central pillar of your strategy.
owned-media

The Power of Earned Media

Great content needs the right channels. From SEO and content marketing to tailored email campaigns, Arcalea’s data-centric approach ensures your message reaches and resonates with your audience. By leveraging earned media, we create meaningful connections that drive conversions and foster trust in the places your customers turn to most.
earnd-media

Scalable Solutions for Market Expansion

Earthborn partnered with Arcalea to expand its digital footprint and increase market share in a competitive retail space. Utilizing a robust SEO and content strategy, we identified opportunities to boost visibility and engagement.

  • +153% INCREASE IN ORGANIC TRAFFIC
  • +31% ROI IMPROVEMENT
Transforming Organic Reach Through Insightful Content

Digital Experiences to Increase Awareness

The Alzheimer's Association Champions campaign sought to amplify the voices of its annual celebrity "Champions" who lend their voices for the cause.  The resulting digital experiences cascaded across multiple channels to educate audiences nationwide. 

  • 25+ CHAMPIONS INTERVIEWED
  • 20,000 VIEWS
    (AND COUNTING)
Alzheimers Association

Data-Driven Strategy

ConceiveAbilities needed a shift. Analyzing the market, paid media, and opportunities in earned and owned, Arcalea increased organic traffic 192% and goals 512%. 

  • +192% INCREASE IN ORGANIC TRAFFIC
  • +512% INCREASE IN GOALS
Conceiveabilities Surrocagy Image

PAID MEDIA

Arcalea’s paid media strategies maximize your budget by leveraging data and analytics to deliver measurable results. Each campaign is designed to connect with your audience in meaningful ways while ensuring efficiency and ROI.

DATA SCIENCE SOLUTIONS

Uncover the full potential of your marketing strategy with Arcalea’s customized, data-driven insights. From audience analysis to predictive modeling, we provide the tools to make informed decisions that drive results.

Fuel Your Strategy with Data

Sign up for insights on data-driven transformation and growth.