Earned & Owned Media

Innovation Beyond the Basics

Following standard best practices is just the start. At Arcalea, we take earned and owned media to the next level by uncovering unique opportunities that establish enduring connections with your audience. Our proactive strategies ensure your visibility is not just maintained but amplified in a competitive landscape.

Mastering Owned Media for Long-Term Success

Your owned media is the cornerstone of your brand's digital presence. It’s not about outspending the competition—it’s about building trust and delivering value through every interaction. From creating authoritative content to curating experiences that resonate, we make your owned media a powerhouse for growth. At Arcalea, we ensure your content remains relevant, impactful, and a central pillar of your strategy.
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The Power of Earned Media

Great content needs the right channels. From SEO and content marketing to tailored email campaigns, Arcalea’s data-centric approach ensures your message reaches and resonates with your audience. By leveraging earned media, we create meaningful connections that drive conversions and foster trust in the places your customers turn to most.
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THE CORE OF SUCCESS

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Strategy & Planning

Crafting tailored strategies that accelerate growth.

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Search Engine Optimization

Dominate the first page of search results.

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Content Marketing

Delivering impactful, data-driven narratives

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Performance Creative

Designing campaigns that achieve measurable results.

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Digital Experience

Transforming your website into a growth engine.

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Email Marketing

Strengthening relationships to enhance ROI.

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Social

Amplifying your brand’s voice across platforms.

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Influencer Marketing

Building authentic partnerships that drive awareness.

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Affiliate Marketing

Expanding reach through trusted collaborations.

By combining customer-centric strategies with tailored brand messaging, Arcalea positions your company as a leader across channels, making a lasting impact on your audience.

Elevate Your Search Strategy

Arcalea’s Unique Edge

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Data-Driven Influencer Campaigns

Uniting affiliate and influencer marketing for strategic storytelling and scale.

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Competitive Insights Engine

An AI-powered platform to assess and predict market trends with precision.

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Performance-Focused Creative

High-impact visuals and messaging tailored to each channel.

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Personalization Hub

Engage your audience through lifecycle messaging at scale.

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Predictive SEO Analytics

Measure the ROI of SEO strategies through advanced causal analysis.

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Content Optimization System

Rank higher by prioritizing impactful content development.

 Data Is Integral

With our analytics frameworks, we mine data to drive business outcomes, increasing revenue and reducing costs.

Scalable Solutions for Market Expansion

Earthborn partnered with Arcalea to expand its digital footprint and increase market share in a competitive retail space. Utilizing a robust SEO and content strategy, we identified opportunities to boost visibility and engagement.

  • +153% INCREASE IN ORGANIC TRAFFIC
  • +31% ROI IMPROVEMENT
Transforming Organic Reach Through Insightful Content

Digital Experiences to Increase Awareness

The Alzheimer's Association Champions campaign sought to amplify the voices of its annual celebrity "Champions" who lend their voices for the cause.  The resulting digital experiences cascaded across multiple channels to educate audiences nationwide. 

  • 25+ CHAMPIONS INTERVIEWED
  • 20,000 VIEWS
    (AND COUNTING)
Alzheimers Association

Data-Driven Strategy

ConceiveAbilities needed a shift. Analyzing the market, paid media, and opportunities in earned and owned, Arcalea increased organic traffic 192% and goals 512%. 

  • +192% INCREASE IN ORGANIC TRAFFIC
  • +512% INCREASE IN GOALS
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Transform Insights Into Impactful Marketing

PAID MEDIA

Arcalea’s paid media strategies maximize your budget by leveraging data and analytics to deliver measurable results. Each campaign is designed to connect with your audience in meaningful ways while ensuring efficiency and ROI.

DATA SCIENCE SOLUTIONS

Uncover the full potential of your marketing strategy with Arcalea’s customized, data-driven insights. From audience analysis to predictive modeling, we provide the tools to make informed decisions that drive results.

FUEL YOUR STRATEGY WITH DATA

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Our Insights

Arcalea Named to Fortune's 2024 Most Innovative Companies
Mastering Marketing Attribution: Integrating Cutting-Edge Analytics
Decoding the Myth of Google's ROAS: True Revenue Attribution Matters
From Vision to Vanguard: Celebrating Michael Stratta's Titan 100 Honor
Deconstructing Marketing Attribution
Attribution Statistics to Drive Success
Using EVPI in Marketing Attribution