
Earned & Owned Media
Innovation Beyond the Basics
Mastering Owned Media for Long-Term Success

The Power of Earned Media

THE CORE OF SUCCESS
Arcalea’s Unique Edge

Data-Driven Strategy
ConceiveAbilities needed a shift. Analyzing the market, paid media, and opportunities in earned and owned, Arcalea increased organic traffic 192% and goals 512%.
- +192% INCREASE IN ORGANIC TRAFFIC
- +512% INCREASE IN GOALS

Scalable Solutions for Market Expansion
Earthborn partnered with Arcalea to expand its digital footprint and increase market share in a competitive retail space. Utilizing a robust SEO and content strategy, we identified opportunities to boost visibility and engagement.
- +153% INCREASE IN ORGANIC TRAFFIC
- +31% ROI IMPROVEMENT


Digital Experiences to Increase Awareness
The Alzheimer's Association Champions campaign sought to amplify the voices of its annual celebrity "Champions" who lend their voices for the cause. The resulting digital experiences cascaded across multiple channels to educate audiences nationwide.
- 25+ CHAMPIONS INTERVIEWED
-
20,000
VIEWS
(AND COUNTING)


Data-Driven Strategy
ConceiveAbilities needed a shift. Analyzing the market, paid media, and opportunities in earned and owned, Arcalea increased organic traffic 192% and goals 512%.
- +192% INCREASE IN ORGANIC TRAFFIC
- +512% INCREASE IN GOALS

Scalable Solutions for Market Expansion
Earthborn partnered with Arcalea to expand its digital footprint and increase market share in a competitive retail space. Utilizing a robust SEO and content strategy, we identified opportunities to boost visibility and engagement.
- +153% INCREASE IN ORGANIC TRAFFIC
- +31% ROI IMPROVEMENT


Digital Experiences to Increase Awareness
The Alzheimer's Association Champions campaign sought to amplify the voices of its annual celebrity "Champions" who lend their voices for the cause. The resulting digital experiences cascaded across multiple channels to educate audiences nationwide.
- 25+ CHAMPIONS INTERVIEWED
-
20,000
VIEWS
(AND COUNTING)


Data-Driven Strategy
ConceiveAbilities needed a shift. Analyzing the market, paid media, and opportunities in earned and owned, Arcalea increased organic traffic 192% and goals 512%.
- +192% INCREASE IN ORGANIC TRAFFIC
- +512% INCREASE IN GOALS
