Earned & Owned Media
Innovation Beyond the Basics
Following standard best practices is just the start. At Arcalea, we take earned and owned media to the next level by uncovering unique opportunities that establish enduring connections with your audience. Our proactive strategies ensure your visibility is not just maintained but amplified in a competitive landscape.
Mastering Owned Media for Long-Term Success
Your owned media is the cornerstone of your brand's digital presence. It’s not about outspending the competition—it’s about building trust and delivering value through every interaction. From creating authoritative content to curating experiences that resonate, we make your owned media a powerhouse for growth. At Arcalea, we ensure your content remains relevant, impactful, and a central pillar of your strategy.
The Power of Earned Media
Great content needs the right channels. From SEO and content marketing to tailored email campaigns, Arcalea’s data-centric approach ensures your message reaches and resonates with your audience. By leveraging earned media, we create meaningful connections that drive conversions and foster trust in the places your customers turn to most.
THE CORE OF SUCCESS
By combining customer-centric strategies with tailored brand messaging, Arcalea positions your company as a leader across channels, making a lasting impact on your audience.
Arcalea’s Unique Edge
Scalable Solutions for Market Expansion
Earthborn partnered with Arcalea to expand its digital footprint and increase market share in a competitive retail space. Utilizing a robust SEO and content strategy, we identified opportunities to boost visibility and engagement.
- +153% INCREASE IN ORGANIC TRAFFIC
- +31% ROI IMPROVEMENT
Digital Experiences to Increase Awareness
The Alzheimer's Association Champions campaign sought to amplify the voices of its annual celebrity "Champions" who lend their voices for the cause. The resulting digital experiences cascaded across multiple channels to educate audiences nationwide.
- 25+ CHAMPIONS INTERVIEWED
-
20,000
VIEWS
(AND COUNTING)
Data-Driven Strategy
ConceiveAbilities needed a shift. Analyzing the market, paid media, and opportunities in earned and owned, Arcalea increased organic traffic 192% and goals 512%.
- +192% INCREASE IN ORGANIC TRAFFIC
- +512% INCREASE IN GOALS
