Galileo | Attribution Intelligence
Every platform claims it drove the conversion. Galileo measures who earned it.
First-party data. No walled gardens. No borrowed truth.
Galileo connects directly to the system of record for your conversions: your CRM or ERP. It maintains its own first-party database of every touchpoint and conversion, independent of what any ad platform, analytics tool, or CRM vendor reports about itself.
The result: attribution that is not biased by who is reporting it. Galileo is immune to the walled-garden effect because it never asks any platform what it saw; it measures what actually happened.
First-party conversion data
Galileo reads directly from your CRM or ERP and maintains its own database, so the record of what converted, when, and for how much is always yours and always clean.
Any time horizon
B2B sales cycles, long enrollment funnels, complex procurement journeys: Galileo measures the full path regardless of how many months it spans.
Cross-channel fractionalization
Every dollar of revenue is distributed across the channels that contributed to it. Five models let you see the full range of defensible interpretations.
One journey.
Five defensible
interpretations.
The debate over attribution credit is not a technical problem; it is an interpretive one. No single model is universally correct. Each makes a different claim about which touchpoints mattered and how much.
Galileo runs all five models in parallel against your actual conversion data, so your team can see the full range of defensible answers rather than anchoring to one platform's default assumption.
The same conversion. Wildly different credit.
A customer sees a paid search ad, reads an organic blog post three weeks later, receives a nurture email, then converts directly. Who drove the sale?
Ask Google Analytics (last touch): direct gets 100% of the credit. Ask a first-touch model: paid search takes everything. The truth lies somewhere in the full range, and Galileo shows you all of it.
With five models running simultaneously against your actual CRM data, you can defend any channel investment and identify which channels are systematically undercredited or overcredited in your current reporting.
Attribution tells you
what happened.
Galileo tells you what to do next.
The debate over attribution credit is not a technical problem; it is an interpretive one. No single model is universally correct. Each makes a different claim about which touchpoints mattered and how much.
Galileo runs all five models in parallel against your actual conversion data, so your team can see the full range of defensible answers rather than anchoring to one platform's default assumption.
Response curve modeling
Galileo uses your historical attribution data to model the marginal return curve for each channel: the return on every additional dollar spent. Most channels show clear diminishing returns beyond a threshold.
Identify over- and underfunded channels
Channels where marginal ROAS is still high but budget share is low are underfunded. Channels past their efficient frontier are overcrowded. Galileo surfaces both, along with the dollar magnitude of the gap.
Calculate the optimal allocation
The model solves for the budget split that equalizes marginal ROAS across all channels: the mathematical efficient frontier. The output is a concrete, defensible reallocation recommendation.
Model the projected impact
Before any dollar moves, Galileo projects the ROAS improvement from the recommended allocation. Your team can pressure-test the model, adjust constraints, and see the projected outcome of each scenario.
"Most organizations are not spending the wrong total. They are spending the right total in the wrong places. Galileo finds the places."