02 · Accelerate
Paid media that answers to Galileo, not itself.
Most paid programs optimize toward their own metrics. Arcalea runs Paid Search, Paid Social, Programmatic, and Native campaigns against Galileo attribution data, so every spend decision is informed by what has actually closed revenue, not what looked good in the platform dashboard.
For CMOs · VPs of Demand Generation · Growth Leaders · Regional Marketing Directors
Every paid channel. One revenue baseline.
Arcalea manages paid media across search, social, programmatic, and native, and measures all of it against the same closed-revenue benchmark. No channel gets credit it didn't earn.
Channel Performance Benchmarks
| Channel | Typical ROAS Range | Attribution Model Used | Optimization Cycle |
|---|---|---|---|
|
Paid Search (Google)
|
3×–6× for B2B; 4×–8× for e-commerce
|
Galileo closed-revenue
|
Weekly bid adjustments
|
|
Paid Social (Meta)
|
2×–4× with iOS attribution degradation
|
Multi-touch + modeled
|
Weekly creative rotation
|
|
Programmatic Display
|
1.5×–3× direct; 3×–5× with attribution assist
|
View-through + last-click blend
|
Bi-weekly audience refresh
|
|
Native
|
2×–5× for considered purchases
|
Content-assisted multi-touch
|
Monthly content refresh
|
The channel doesn't matter. Revenue does.
Most paid media agencies optimize for the metrics their platforms report. Arcalea optimizes for closed revenue. Every campaign Arcalea runs is measured through Galileo, its proprietary multi-touch attribution platform, which connects directly to your CRM and assigns accurate revenue credit across every channel, campaign, and touchpoint.
That means when a paid search click assists a LinkedIn-influenced deal that closed 90 days later, Galileo captures it. When a programmatic impression contributes to a pipeline that a sales rep is crediting to an event, Galileo shows both. Paid media at Arcalea is a measurement discipline first.
What people ask before choosing
Arcalea for paid media.
Arcalea manages paid search (Google and Bing), paid social (Meta, LinkedIn, TikTok, YouTube), programmatic and display, and native advertising. All channels are managed under a unified strategy tied to Galileo attribution, so performance is measured against revenue rather than isolated channel metrics.
Arcalea measures paid media ROI through Galileo, its proprietary multi-touch attribution platform. Galileo connects directly to CRM and ERP systems, assigns revenue credit across every channel and touchpoint, and provides a defensible view of what each paid investment actually contributed to closed revenue. This eliminates last-click distortion and walled-garden self-reporting.
Arcalea is a Google Premier Partner (top 3% globally), but the differentiator is not certification: it is measurement. Every campaign Arcalea runs is designed to generate clean attribution data through Galileo. That means campaign architecture decisions, bid strategies, and creative choices are all made to optimize closed revenue, not platform-reported metrics.
Arcalea runs programmatic through its proprietary DSP stack, targeting premium inventory across full-funnel sequences. Awareness campaigns drive audience building; retargeting campaigns close it. Both layers feed Galileo attribution so programmatic's actual contribution to pipeline is measurable, not estimated.
Yes. Arcalea has run paid media for B2B organizations with 6-to-18-month sales cycles (Toyota, Northwestern, FLIR) and for B2C organizations with shorter conversion windows (ConceiveAbilities, Ford Models, GSK). Attribution models are configured per engagement to match the actual buyer journey.
Arcalea delivers first campaign builds in 14 days. This includes audience architecture, creative briefs, platform setup, and Galileo attribution integration. Full optimization cycles begin at 30 days, with measurable performance improvements typically visible within 60 to 90 days.
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