Programmatic Advertising

Achieving excellence in programmatic advertising requires a strategic approach. Arcalea's expert team integrates cross-channel strategies to maximize your media investments and achieve business goals.

Who, Where & When

Arcalea's programmatic experts are adept across all ad formats and networks, bringing versatility and precision to your campaigns. Think of us as the perfect blend of a multi-tool and a powerhouse.
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Premium Publisher Partnerships

Our partnerships with premium publishers ensure your brand reaches the most valuable audiences for maximum impact.

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Performance Creative

We design performance-driven creatives, including interactive rich media and dynamic assets, to elevate your brand’s presence and engagement.

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Transparency & Value

Arcalea is committed to absolute transparency in media costs and fees, empowering you with clear insights into your investment returns.

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Omnichannel Strategy

Our close collaboration across search and social channels ensures a cohesive customer experience and optimizes every touchpoint in your marketing journey.

Push The Limits On Your Media Mix

Arcalea aligns your business objectives with robust programmatic KPIs to amplify your impact. With cutting-edge technology and strategies, we help you:

  • Engage across diverse media formats.
  • Leverage first-party audience data for strategic segmentation.
  • Personalize messaging across channels, formats, and devices.
  • Measure and analyze media impact through advanced tracking.
  • Integrate seamlessly with search and social campaigns.
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Connect The Right Creative With The Right Audiences

Programmatic Uses AI

Leveraging current data provides programmatic the ability to find similar audiences using machine learning. Take advantage of combining proprietary brand data with external market data for outsized results. 

Expanding Digital Impact Across Educational Platforms

Northwestern Medill enhanced their student acquisition funnel through tailored programmatic campaigns. Using advanced analytics from Galileo's advanced analytics and subsequent improvements to ad formats, Arcalea has achieved marked success.

  • 29% INCREASE IN STUDENT APPLICATIONS
  • 32% INCREASE IN ROAS
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PAID MEDIA

Optimize your paid media strategy with Arcalea’s data-driven approach, ensuring your campaigns deliver measurable results across search, social, and programmatic platforms. We help you engage the right audiences, maximize ROI, and drive sustainable growth.

EARNED & OWNED MEDIA

Strengthen your brand’s authority and customer loyalty through Arcalea’s strategic earned and owned media solutions. From SEO to content marketing and email campaigns, we create impactful strategies that resonate and deliver long-term value.
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