Data Science Solutions

Solutions

Transforming Data Into Intelligence

At Arcalea, we turn data into actionable intelligence that drives growth and competitive advantage. Our multidisciplinary team combines technical prowess and strategic insight, tackling complex challenges to optimize marketing outcomes. By integrating tools like Galileo, Compass, and the QMA, we create measurable, impactful solutions across every channel.

Bridge the Gap Between Insights and Outcomes

Arcalea’s data science solutions empower organizations to align operational efforts with strategic goals. From defining metrics that matter to establishing attribution models, we help connect marketing performance to business outcomes in a way that’s meaningful and measurable.
Bridge the Gap Between Insights and Outcomes

Build a Scalable Data Ecosystem

We ensure precise data collection through proprietary tools like Quark Pixel. Our ecosystem integrates seamlessly with third-party platforms to provide consistent and comprehensive data capture—essential for powering insights and ensuring compliance as privacy standards evolve.
Build a Scalable Data Ecosystem

Leverage Advanced Analytics for Smarter Decisions

Arcalea offers a full suite of advanced analytics solutions, from predictive modeling to immediate optimization. Through tools like Galileo, we create a comprehensive view of performance and unlock the strategic potential of your data assets.
Data Science Analytics for Smarter

THE ESSENTIAL ELEMENTS

Explore our suite of solutions, each tailored to solve distinct marketing challenges:
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Strategy & Planning

Align goals and tactics to maximize performance.

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Galileo Attribution and CRO

Visualize the complete revenue journey with attribution modeling.

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Compass AI Search

Identify specific search ranking factors for any business.

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Pulse Ad Management

Manage paid media beyond ad platforms.

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Team Delta

Our expert team thrives on solving complex problems.

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Data is more than numbers: It’s the foundation for building intelligent, predictive systems that give your organization an edge.

It’s Time To Make Data Work For You

TALK TO AN EXPERT

Turning Insights Into Action

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Strategic Problem Solvers

We dive deep to align your data strategy with business goals.

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Assumption Challengers

Our iterative approach ensures no stone is left unturned.

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Data Pathfinders

Be the hero of your story as our data scientists guide you to success.

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Analytics Innovators

Our proprietary tools lead the market in innovation.

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Results-Driven

Better data leads to better decisions—and results.

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Transforming Data into Value

Using Galileo, a national healthcare provider reduced CPA and increased patient acquisition.

  • 22 KEYWORDS INCREASED
  • 32% INCREASE IN SEARCH
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Discovering the Market Dynamics

Using Compass AI, a technology brand discovered the true organic search ranking factors to increase organic revenue. 
  • 112% INCREASE IN ORGANIC
  • 2 NEW MARKETS SEGMENTS
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Rapid Market Response

For one real estate company, the standard agency "set it and forget it" approach wasn't good enough.
  • 23% REDUCTION IN SPEND
  • 28% INCREASED LEADS
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Impact Every Point of the Life Cycle

To maximize ROI, businesses need tools and expertise that create lift from end-to-end. Our G-STIC process ensures that goals, strategy, and tactics are aligned; our Quantitative Marketing Assessment allows brands to accurately measure competitors across dozens of dimensions and thousands of data points.

Our flagship attribution analytics platform, Galileo, isolates and visualizes the factors and attributes that define customer journeys to revenue, creating data-based CRO that replicates successful tactics and reduces those that don’t.

The Compass AI Search program quantifies the industry-specific factors that drive page-one SERP placement to expand visibility and revenue at critical decision points. Pulse Ad Management guarantees control over spends, while Team Delta focuses on challenges that lead to greatest opportunities for performance–across all relevant dimensions.

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We Make It Look Easy

At Arcalea, Galileo turns the complex into clarity. Designed to simplify intricate data landscapes, Galileo empowers businesses to harness actionable insights while delivering the depth of advanced analytics. Our expertise includes:

  • Comprehensive Multi-Touch Attribution Modeling
  • Advanced Predictive Analytics
  • Intelligent Data Integration and Tracking Solutions
  • Robust Analytics Solution Design and Architecture
  • Platform Configuration and Optimization Audits
  • Anomaly Detection and Trend Analysis
We Make It Look Easy2

PAID MEDIA

Arcalea drives impactful results with advanced paid media strategies, leveraging data-driven tactics to optimize investment allocation and audience targeting. Whether it's search, social, or programmatic, our approach maximizes ROI and engagement. Let’s get your paid media working smarter.
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EARNED & OWNED MEDIA

Your brand’s success starts with the assets you own. Arcalea’s earned and owned media services ensure your channels—from SEO to content marketing—are optimized to captivate audiences and deliver measurable business results.
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FUEL YOUR STRATEGY WITH DATA

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Our Insights

Arcalea Named to Fortune's 2024 Most Innovative Companies
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Mastering Marketing Attribution: Integrating Cutting-Edge Analytics
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Decoding the Myth of Google's ROAS: True Revenue Attribution Matters
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From Vision to Vanguard: Celebrating Michael Stratta's Titan 100 Honor
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Deconstructing Marketing Attribution
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Attribution Statistics to Drive Success
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Using EVPI in Marketing Attribution
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