AEO Index · November 2026 · Updated Nov 13, 2026

The complete AI-visibility index for egg donation programs.

Two layers of AI visibility, durable memory and the live citation contest, the organic reality beneath them, and where the opportunity sits, in one view.

Primary + extended cohort5 platformsMemory + live retrievalTwo instruments, honestly separated
The short version

What AI already says about this category

Ninety seconds. AI answers this category from two places at once, what the models already remember about it and what they retrieve live, and this index measures both. Every figure below is drawn from a panel further down this page, and none of it is an estimate.

Executive overview
Only 38% of the sources behind AI's answers about this category come from a tracked program.
38%
of citations to a program's own site
of 4,470 sources AI cited
36%
of category search demand captured
by the 43 tracked programs with organic data
The answer is assembled somewhere else. Only 38% of what AI cites in this category sits on a tracked program's own site. The most-cited source that is not a tracked program's own site is pfcla.com at 110 citations, ahead of en.wikipedia.org and ccrmivf.com. The citation panel below lists every source and who owns it.
What AI looks for is not evenly contested. 41% of the sub-questions AI generates on its own are about agency and egg bank discovery, which is the most contested ground in the category. Another 1.5% are about process and legal, where the cohort averages 0.1% coverage and Elevate Baby alone holds 3.5%.
What the measurement says
Visibility here is not owned, it is cited
Tracked programs hold 38% of the sources behind AI's answers about this category. The rest sits on sites none of them controls, so visibility here is largely a function of who else writes about a program rather than of what sits on its own site.
What the measurement says
AI demand and search demand do not line up
Process and legal carries 7,930 searches a month in Google and 1.5% of the sub-questions AI generates on its own, against 0.1% average coverage across the cohort; Elevate Baby is the only program with a real position in it at 3.5%. A cluster AI asks about and the category has not answered is a property of the category, measured here rather than assumed.
How to read every number on this page. Every figure on this page is measured, and each panel names the artifact and the date it came from. This edition has a single collection occasion, so it publishes one blended ordering and no measured margin of error around it: read close neighbours as close, not as ranked. A repeat collection is what turns that ordering into bands the index can defend.
The signature view

The Delta Quadrant

Every program placed by what AI remembers (model memory) against what AI finds when it searches (live retrieval). Bubble size is mention volume. Tap any program to focus it; switch Layer, Platform or Signal to move the category.

Two-layer collection · 2026-11-13
Adjust this view
Layer
Platform
Signal
Dual leader
Citation-strong · reputation-weak
Reputation-strong · citation-weak
Low / low
What AI remembers → (model memory)
What AI cites now → (live retrieval)

AI has already decided which egg donation programs it recommends. Here is who, and why.

Two layers of AI visibility: durable memory, and the live citation contest.

Touch to explore

21 views · scroll down · tap any program to focus it · ask the index anything

Primary cohort
Extended cohort
Bubble size = mention volume · tap to focus
Where they stand

Blended leaderboard

Memory and retrieval for every entity; blended is the weighted headline (w_p 0.32 / w_g 0.68). Tap a row to focus it across the whole index. The chip shows recommendation quality: how AI frames the program when it names it, a top pick (green) versus hedged with caveats (red). Hover for the recommended / neutral / cautioned split.

Two-layer collection · 2026-11-13
MemoryRetrievalBlendedRec. quality
1ASRMsource0.590
2Circle Surrogacy0.477+0.21
3Growing Generations0.473+0.15
4SARTsource0.469
5Egg Donor America0.442+0.08
6Donor Egg Bank USA0.432-0.15
7MyEggBank0.412+0.16
8Donor Nexus0.401+0.00
9Fairfax EggBank0.398+0.00
10ConceiveAbilities0.391+0.11
11Hatch Fertility0.360+0.15
12Fertility Source Companies0.357-0.02
13CDCsource0.333
14Cofertility0.312+0.04
15RESOLVEsource0.297
16Family Creations0.279-0.12
17Extraordinary Conceptions0.279+0.08
18California Cryobank0.269+0.00
19Family Source Consultants0.268+0.00
20Redditsource0.256
21Lucina Egg Bank0.252+0.14
22World Egg Bank0.246+0.28
23Same Love Surrogacy0.244+0.31
24Family Inceptions0.243+0.00
25Egg Donation, Inc.0.229+0.16
26Wikipediasource0.225
27The Genesis Group0.222-0.29
28Simple Surrogacy0.214+0.20
29Egg Donor & Surrogacy Institute0.212+0.11
30The Donor Solution0.200-0.33
31Better Business Bureausource0.199
32Egg Donor & Surrogate Solutions0.194+0.60
33Elevate Baby0.191-0.18
34EggDonors4All0.188+0.02
35Ivy Surrogacy0.184+0.08
36Surrogacy4All0.184-0.10
37Giving Tree Surrogacy0.180+0.07
38PubMed Centralsource0.171
39The Fertility Agency0.171+0.13
40Tulip Fertility0.166+0.00
41Rite Options0.165-0.07
42PFC Donor Agency0.164+0.21
43Donor Concierge0.158-0.09
44Eggceptional Fertility0.138-0.14
45Men Having Babies0.135+0.43
46FertilityIQsource0.123
47Beverly Hills Egg Donation0.114+0.48
48Cryos International0.105+0.00
49Center for Surrogacy and Egg Donation0.099-0.18
50Yelpsource0.092
51Trustpilotsource0.078
52Reproductive Possibilities0.074
53IARC Surrogacy0.068+0.50
54Fairfax Cryobank0.044
Tracked, not ranked

Not yet visible

18 more programs are verified and tracked in this index but not ranked in this edition. A program is ranked when AI names it in at least 10 of the 1,110 answers to this page's 37 open questions (the ones that name no organization), and in most of an engine's repeat answers to at least one of them. The number beside each name is how many of those answers named it.

Named in fewer than 10 answers

Egg Donor Connect 7Pacific Fertility Egg Bank 7Everie 6Simplify Egg Bank 6Happy Beginnings 5Indian Egg Donors 5GoStork 4Signature Egg Donation 4Surrogate Alternatives 4Emerald Donors 3Expecting.ai 3Ovogene 3Futura Egg Donation 2Aphrodite Egg Bank 1GSHC Surrogacy 1

Not named in this edition

Graceful Beginnings Egg Donation 0Heart To Heart Donations 0Road to Baby 0
How this is measured

How this index is scored

Two layers, scored on the same five signals. The layers are what AI knows about a program without looking versus what it finds when it searches. The signals are how each layer is measured.

Methodology v2

The two layers

Memory (weighted 0.32): what the model has internalized about the category, measured with web search off. The slow-moving reputation layer.

Live retrieval (weighted 0.68): what the model surfaces when it searches the web before answering. The fast, content-driven layer.

Each layer score is the weighted composite of the five signals. The blended score combines them at 0.32 memory and 0.68 retrieval, the same weighting on every Arcalea index so that two categories can be read on one scale.

The five signals

Entity Mention Frequency (EMF) (25%)
Share of tested responses that name the program. The foundational frequency signal.

Topical Range Score (20%)
Share of distinct question types where the program appears. Breadth, not volume. A program that leads its category will often score 1.000 here, because it shows up across every kind of question asked. The signal does its separating work further down the field.

Position Power Score (20%)
Where in the answer the program lands. Named first counts for more than named last.

First-Position Rate (15%)
How often the program is the first named of any listed. The advocacy signal.

Cross-Platform Stability (20%)
How evenly the program appears across engines rather than depending on one. Measured within a layer: the memory layer runs on fewer engines than retrieval, so the two are read within their own layer, not against each other.

Rigor you can see

Head-to-head, honestly measured

When AI compares two programs, the naive answer is mostly an artifact of which is named first. We ask every matchup both ways; the number to trust is order-balanced. Toggle to watch the correction.

Order-balanced · 2026-11-13
← now switch to the honest, order-balanced number

Matchups (first program's balanced win rate)

Citation battleground

How AI frames them

Attribute association

Which factors the models associate with each program. Darker cell = stronger association. Each row is a share of that program's own mentions, so a program needs at least 20 mentions before its shares mean anything.

Grounded layer · 2026-11-13
ProgramCostCompensationSuccessScreeningLegalDonor DBLGBTQTimelineSupportReputationGeographyTransparency
Circle Surrogacy19%19%22%
Growing Generations20%18%20%25%
Donor Egg Bank USA15%35%19%19%23%15%
MyEggBank16%19%
Donor Nexus17%33%17%24%
Fairfax EggBank18%30%41%
ConceiveAbilities15%15%36%30%30%15%
Hatch Fertility26%23%26%
Lucina Egg Bank20%24%32%24%

Held back for too few mentions to carry a share (under 20): Egg Donor America (18), Fertility Source Companies (13), Cofertility (17), Family Creations (11), Extraordinary Conceptions (8), California Cryobank (1), Family Source Consultants (9), World Egg Bank (15), Same Love Surrogacy (10), Family Inceptions (1), Egg Donation, Inc. (5), The Genesis Group (5), Simple Surrogacy (2), Egg Donor & Surrogacy Institute (9), The Donor Solution (2), Egg Donor & Surrogate Solutions (2), Elevate Baby (14), EggDonors4All (18), Ivy Surrogacy (4), Surrogacy4All (6), Giving Tree Surrogacy (4), The Fertility Agency (14), Tulip Fertility (5), Rite Options (5), PFC Donor Agency (5), Donor Concierge (4), Eggceptional Fertility (5), Men Having Babies (4), Beverly Hills Egg Donation (5), Cryos International (4), Center for Surrogacy and Egg Donation (2), IARC Surrogacy (4).

What the machines look for

Search fan-out

One question quietly becomes many. These are the hidden sub-searches the models run to answer a category question, the content brief they wrote themselves: agency and egg bank discovery and cost and compensation dominate.

Grounded layer · 2026-11-13
agency and egg bank discovery41%
other13%
cost and compensation12%
head-to-head comparison11%
screening and success rates11%
process and timeline10%
legal process1.5%
choosing a donor0.9%
7×how much do egg donors get paid
6×what disqualifies you from being an egg donor
6×how to find an egg donor for ivf
4×egg donation agency donor screening process
4×best egg donation agencies
4×how does egg donation work for intended parents
4×egg donation process for intended parents
4×egg donor matching process
4×how to apply to become an egg donor
3×what is the difference between an egg bank and an egg donor agency
The citation economy

AI citations

Citation rate and the domains AI leans on.

Grounded layer · 2026-11-13
89.0%
responses with citations
4,470
total citations
38%
to a tracked program
hatch.us
229
donornexus.com
172
lucinaeggbank.com
165
cofertility.com
115
pfcla.com
110
en.wikipedia.org
85
blog.donornexus.com
84
eggdonors4all.com
83
elevatebaby.com
72
myeggbank.com
71
goodrx.com
65
ccrmivf.com
63
Where citations go

Citation flow

Read left to right: the kind of question on the left, the source AI cited on the right.

Grounded layer · 2026-11-13
DiscoveryEducationalComparisonSolutionCommunityDecisionProgram sites 38%Aggregators 3.2%Other 59%
Program sites
Aggregators
Other
The content pattern

Citation sources & page types

Of the program pages AI does cite, the mix concentrates in homepage (34%) and service page (23%). The chart below sets that against where citations go overall, across 4,470 cited URLs.

Grounded layer · 2026-11-13

Citation sources by side

programs 38%   aggregators 3.2%   other 59%

Cited program page types

homepage34%
service page23%
agency roundup14%
process guide12%
editorial blog6.5%
cost compensation6.3%
about org0.8%
other3.7%
Measured and never the cited page: community forum, reference.
Google's AI layer

Google AI Overviews

An AI Overview appears on 97% of the 823 category keywords, the highest-volume AI surface. The naming concentrates on a few programs, and almost all of it happens on non-branded queries. The count below is how many keywords return an AI Overview naming that program, out of 823. It is not a count of citation instances: one Overview naming a program twice still counts once. Tap to focus.

DataForSEO · 2026-11-14

Keywords whose AI Overview names each program (all / non-branded)

Lucina Egg Bank392 / 387 nb
MyEggBank337 / 333 nb
Fairfax EggBank328 / 326 nb
Egg Donor America186 / 186 nb
Hatch Fertility155 / 153 nb
PFC Donor Agency118 / 114 nb
Elevate Baby56 / 54 nb
EggDonors4All37 / 37 nb
Donor Nexus36 / 36 nb
ConceiveAbilities25 / 25 nb
Family Source Consultants24 / 22 nb
Egg Donor & Surrogacy Institute22 / 20 nb
Donor Egg Bank USA16 / 16 nb
Egg Donation, Inc.13 / 13 nb

Top cited domains

lucinaeggbank.com477
www.youtube.com475
www.myeggbank.com367
www.fairfaxeggbank.com353
www.facebook.com215
www.eggdonoramerica.com200
www.reddit.com191
www.google.com173
Act 4Organic reality and opportunity
The organic baseline

Organic share of voice

Share of estimated addressable organic clicks. The 16 highest shares of 43 measured entities are shown; the totals below the table cover all 43.

DataForSEO · 2026-11-14
EntityOrganic SoVKeywords rankingEst. clicks/mo
Egg Donor America9.7%21812748
MyEggBank8.6%25711233
Fairfax EggBank4.5%1905962
Hatch Fertility1.7%912224
Surrogacy4All1.4%221834
ConceiveAbilities1.4%401796
PFC Donor Agency1.3%731672
Ivy Surrogacy1.2%211569
Fertility Source Companies1.2%421515
Lucina Egg Bank1.1%931438
Elevate Baby0.8%441086
Family Creations0.6%13744
Donor Egg Bank USA0.5%19711
Cofertility0.5%47652
Donor Nexus0.4%64568
Family Inceptions0.4%27480
The 43 tracked programs with organic data: 36% of 131,111 estimated addressable clicks a month. The rest of the category's search demand goes to publishers, aggregators and everyone else.
Keyword reality

SERP and keyword coverage

Keyword-universe SERP appearances per program.

DataForSEO · 2026-11-14
ProgramSERP appearancesKW coverageTop-3 rateSEO composite
MyEggBank25728%7%0.254
Egg Donor America21926%6%0.247
The Genesis Group20%0%0.226
Fairfax EggBank19022%3%0.223
Reddit13516%1%0.200
Fairfax Cryobank10%0%0.189
Circle Surrogacy41%0%0.147
Elevate Baby445%1%0.139
Hatch Fertility9110%0%0.136
Extraordinary Conceptions40%0%0.136
Ivy Surrogacy212%0%0.135
ConceiveAbilities404%1%0.134
Family Inceptions273%0%0.129
PubMed Central112%0%0.127
Donor Egg Bank USA213%1%0.127
Cryos International121%0%0.126

"not ranked" means the program ranks for none of the tracked keywords, so no composite is computed. That is absence from this keyword universe, not a score of zero.

Open vs owned

Category concentration and saturation

How many cohort SERP appearances each question category actually has, and how concentrated they are where there are enough to tell. A concentration index over a handful of appearances reports the reciprocal of that handful, not the shape of the category, so it is withheld under 30.

Grounded layer · 2026-11-13
CategoryCohort SERP appearancesEntities appearingConcentration (HHI)State
Other1508470.07Open
Comparison2516n/aBase too small to judge
Solution2414n/aBase too small to judge
Discovery2313n/aBase too small to judge
Educational2111n/aBase too small to judge
Community76n/aBase too small to judge
Geographic44n/aBase too small to judge
Decision33n/aBase too small to judge

Read the appearance counts first. 1508 of 1615 cohort SERP appearances land in the residual bucket rather than any named question category, so the keyword universe barely reaches the categories the AI prompt set asks about. That gap is the finding here; a concentration index computed over the handful that do land in a named category would only report how few there are.

Unclaimed territory

White space

High-volume query clusters where no cohort program has built a strong position.

DataForSEO · 2026-11-14
ClusterVolume/moKeywordsCohort avgBest placedTheir coverageStatus
Egg Donor Supply282,5705060.7%Egg Donor America7.5%Open
Agency Discovery82,220980.6%Surrogacy4All6.2%Open
Cost And Finance53,2701031.1%MyEggBank18%Open
Local And Geographic26,930220.0%MyEggBank0.7%Open
Intended Parent Egg22,120690.4%Egg Donor America6.3%Open
Process And Legal7,930250.1%Elevate Baby3.5%Open
AI vs organic

AEO vs SEO

How AI visibility diverges from organic standing. AI rank here is the blended composite, because this vertical has no second collection occasion and so no measured band on any single dimension.

Cross-instrument · 2026-11-13
ProgramAI rankOrganic SoVDivergence
Circle Surrogacy#10.0%AI-ahead
Growing Generations#20.0%AI-ahead
Egg Donor America#39.7%Aligned
Donor Egg Bank USA#40.5%AI-ahead
MyEggBank#58.6%Organic-ahead
Donor Nexus#60.4%AI-ahead
Fairfax EggBank#74.5%Organic-ahead
ConceiveAbilities#81.4%Aligned
Hatch Fertility#91.7%Organic-ahead
Fertility Source Companies#101.2%Aligned
Cofertility#110.5%AI-ahead
Family Creations#120.6%Aligned
Extraordinary Conceptions#130.1%AI-ahead
California Cryobank#140.0%AI-ahead
Family Source Consultants#15not rankedAI-ahead
Lucina Egg Bank#161.1%Organic-ahead
World Egg Bank#17not rankedAI-ahead
Same Love Surrogacy#18not rankedAI-ahead
Family Inceptions#190.4%Organic-ahead
Egg Donation, Inc.#200.2%Aligned
The Genesis Group#210.0%AI-ahead
Simple Surrogacy#220.0%Aligned
Egg Donor & Surrogacy Institute#230.0%AI-ahead
The Donor Solution#240.0%Aligned
Egg Donor & Surrogate Solutions#250.0%AI-ahead
Elevate Baby#260.8%Organic-ahead
EggDonors4All#270.3%Organic-ahead
Ivy Surrogacy#281.2%Organic-ahead
Surrogacy4All#291.4%Organic-ahead
Giving Tree Surrogacy#30not rankedAI-ahead
The Fertility Agency#310.0%AI-ahead
Tulip Fertility#320.1%Organic-ahead
Rite Options#33not rankedAI-ahead
PFC Donor Agency#341.3%Organic-ahead
Donor Concierge#350.0%Organic-ahead
Eggceptional Fertility#360.0%Organic-ahead
Men Having Babies#370.0%Organic-ahead
Beverly Hills Egg Donation#380.0%Organic-ahead
Cryos International#390.3%Organic-ahead
Center for Surrogacy and Egg Donation#400.0%Organic-ahead
Reproductive Possibilities#41not rankedAligned
IARC Surrogacy#42not rankedAligned
Fairfax Cryobank#430.0%Organic-ahead
Drill down

Entity explorer

Per-program two-layer and organic detail. Tap any row to open the five signals behind its memory and retrieval scores.

Two-layer · 2026-11-13
ProgramMemoryRetrievalBlendedAI mentionsOrganic SoVSEO composite
Circle Surrogacy0.5420.4470.477730.0%0.147
Growing Generations0.4140.5010.473740.0%0.076
Egg Donor America0.5110.4090.442549.7%0.247
Donor Egg Bank USA0.4940.4040.432580.5%0.127
MyEggBank0.3420.4460.412428.6%0.254
Donor Nexus0.0360.5730.401430.4%0.100
Fairfax EggBank0.3180.4350.398434.5%0.223
ConceiveAbilities0.3890.3920.391611.4%0.134
Hatch Fertility0.0000.5300.360531.7%0.136
Fertility Source Companies0.3400.3660.357331.2%0.087
Cofertility0.0000.4590.312170.5%0.103
Family Creations0.2400.2980.279260.6%0.125
Extraordinary Conceptions0.3290.2550.279230.1%0.136
California Cryobank0.3840.2150.269140.0%0.126
Family Source Consultants0.1910.3050.26811not ranked0.000
Lucina Egg Bank0.0000.3700.252251.1%0.120
World Egg Bank0.2480.2450.24620not ranked0.126
Same Love Surrogacy0.1860.2720.24411not ranked0.077
Family Inceptions0.3020.2150.24360.4%0.129
Egg Donation, Inc.0.0000.3370.22950.2%0.085
The Genesis Group0.0000.3260.22250.0%0.226
Simple Surrogacy0.2240.2090.21450.0%0.067
Egg Donor & Surrogacy Institute0.0000.3110.21290.0%0.093
The Donor Solution0.2300.1860.200140.0%0.019
Egg Donor & Surrogate Solutions0.2110.1860.19440.0%0.040
Elevate Baby0.0000.2810.191140.8%0.139
EggDonors4All0.0000.2760.188180.3%0.070
Ivy Surrogacy0.0000.2700.18441.2%0.135
Surrogacy4All0.0000.2700.18461.4%0.078
Giving Tree Surrogacy0.0000.2650.1804not rankednot ranked
The Fertility Agency0.0000.2510.171140.0%0.026
Tulip Fertility0.0000.2440.16650.1%0.052
Rite Options0.0000.2430.1655not ranked0.026
PFC Donor Agency0.0000.2410.16451.3%0.117
Donor Concierge0.1560.1600.15850.0%0.059
Eggceptional Fertility0.0000.2030.13850.0%0.052
Men Having Babies0.0960.1540.13560.0%0.000
Beverly Hills Egg Donation0.0000.1670.11450.0%0.035
Cryos International0.0000.1550.10540.3%0.126
Center for Surrogacy and Egg Donation0.0000.1460.09920.0%0.000
Reproductive Possibilities0.2310.0000.0745not rankednot ranked
IARC Surrogacy0.0000.1000.0684not rankednot ranked
Fairfax Cryobank0.1370.0000.04430.0%0.189
The freshness lever

Freshness of cited pages

How recently each program's most-cited pages were last updated. Pages refreshed within 90 days earn far more AI citations than stale ones.

Live fetch · 2026-11-13
ProgramFresh <90dMedian agePages dated
Egg Donor American/an/a0/1
MyEggBankn/an/a0/1
Donor Nexus50%132d2/2
Hatch Fertility100%9d3/3
Cofertility100%0d1/1
Lucina Egg Bank100%0d1/1
Egg Donation, Inc.100%1d1/1
Elevate Baby100%0d1/1
EggDonors4All100%0d1/1
The infrastructure lever

Citability infrastructure

Whether each program has the machine-readable infrastructure AI leans on to recognize and cite an entity: structured data, an encyclopedia presence, an AI-crawler guide, and named authors.

Live checks · 2026-11-13
ProgramSchemaWikipediaWikidatallms.txtAuthorsInfra score
Circle Surrogacy✓✓✓✓·80%
Growing Generations✓✓✓✓·80%
Egg Donor America✓✓···40%
Donor Egg Bank USA✓···✓40%
MyEggBank····✓20%
Donor Nexus···✓·20%
Fairfax EggBank?··??0%
ConceiveAbilities✓··✓✓60%
Hatch Fertility·····0%
Fertility Source Companies····✓20%
Cofertility✓··✓·40%
Family Creations✓··✓·40%
Extraordinary Conceptions✓✓✓·✓80%
California Cryobank✓✓✓✓·80%
Family Source Consultants✓✓··✓60%
Lucina Egg Bank✓··✓·40%
World Egg Bank···✓·20%
Same Love Surrogacy✓✓···40%
Family Inceptions✓···✓40%
Egg Donation, Inc.✓··✓✓60%
The Genesis Group✓···✓40%
Simple Surrogacy✓···✓40%
Egg Donor & Surrogacy Institute✓✓✓✓·80%
The Donor Solution···✓·20%
Egg Donor & Surrogate Solutions✓··✓·40%
Elevate Baby✓··✓·40%
EggDonors4All✓····20%
Ivy Surrogacy✓··✓✓60%
Surrogacy4All✓··✓✓60%
Giving Tree Surrogacy✓··✓✓60%
The Fertility Agency✓····20%
Tulip Fertility✓····20%
Rite Options✓····20%
PFC Donor Agency·····0%
Donor Concierge···✓✓40%
Eggceptional Fertility✓···✓40%
Men Having Babies·✓··✓40%
Beverly Hills Egg Donation?··??0%
Cryos International·····0%
Center for Surrogacy and Egg Donation·✓···20%
Reproductive Possibilities✓✓✓·✓80%
IARC Surrogacy✓···✓40%
Fairfax Cryobank✓···✓40%

? = homepage blocked our automated check, so the on-site checks could not be verified for that row and are excluded from its score.

What the index establishes

Category findings

What this index establishes about the category as a whole. Covered on the call.

Next step

Turn this into a plan.

This index shows where each program stands and which layer, model memory or live retrieval, is holding it back. A GEO Audit turns that into a prioritized action plan for one program: the pages, entity infrastructure, schema, and AI crawler access to fix, in order, with the measurement re-run afterward to prove the lift.

Arcalea AEO Index · neutral two-layer baseline November 2026 · 43 programs · a Galileo-family measurement surface

Common questions about the AEO Index

What is the AEO Industry Index?

The AEO Industry Index measures how AI answer engines recommend the players in a category. This November 2026 edition tracks egg donation programs across five AI platforms (ChatGPT, Gemini, Perplexity, Claude, and Copilot), scoring how often and how prominently each program is named when someone asks AI for guidance.

What is the difference between the memory and live-retrieval layers?

The index measures two instruments and never blends them. The parametric (memory) layer queries each model with web search off, capturing what the model has internalized about the category. The grounded (live-retrieval) layer lets the models search the live web before answering. Memory is the slow-moving reputation moat; retrieval is the fast, content-driven citation contest. The gap between the two layers is itself the finding.

Why does a program rank differently on memory versus live retrieval?

A program can hold a strong place in a model's memory yet lose the live-retrieval layer when competitors publish more citable, current content, or the reverse. The Delta Quadrant plots both layers at once, so you can see which lever a program must pull: build durable reputation, or win the live citation contest.

How is AI visibility different from an SEO ranking?

SEO measures where a page ranks on a results page. AEO measures whether a brand is named and cited inside the AI-generated answer, where most people never click through to a link. A program can rank well organically and still be absent from the AI answer, or lead the AI answer while trailing in organic search. This index reports both and shows where they diverge.

Which platforms and prompts does the index use?

Five platforms: ChatGPT, Gemini, Perplexity, Claude, and Microsoft Copilot. Each runs the same frozen prompt set. Most prompts are entity-neutral, meaning no program is named and the model chooses who to recommend on its own; a separate head-to-head track deliberately names two programs per prompt to test direct comparisons. Scores aggregate across platforms and prompt categories, with per-platform detail in each section.

Can Arcalea build this index for my category?

Yes. The methodology is category-agnostic. Give us your market and competitive set and we build the same two-layer index for your industry and your brand's position within it. Use the Get Your Index button to start.