The AEO Industry Index measures how AI answer engines recommend the players in a category. This August 2026 edition tracks M7 schools across five AI platforms (ChatGPT, Gemini, Perplexity, Claude, and Copilot), scoring how often and how prominently each school is named when someone asks AI for guidance.
The complete AI-visibility index for M7 schools.
Two layers of AI visibility, durable memory and the live citation contest, the organic reality beneath them, and where the opportunity sits, in one view.
What AI already says about this category
Ninety seconds. AI answers this category from two places at once, what the models already remember about it and what they retrieve live, and this index measures both. Every figure below is drawn from a panel further down this page, and none of it is an estimate.
Executive overviewThe Delta Quadrant
Every school placed by what AI remembers (model memory) against what AI finds when it searches (live retrieval). Bubble size is mention volume. Tap any school to focus it; switch Layer, Platform or Signal to move the category.
Two-layer collection · 2026-08-22AI has already decided which M7 schools it recommends. Here is who, and why.
Two layers of AI visibility: durable memory, and the live citation contest.
25 views · scroll down · tap any school to focus it · ask the index anything
- UC Berkeley Haas +0.179 toward live retrieval
- Harvard Business School -0.158 toward model memory
- NYU Stern +0.135 toward live retrieval
- INSEAD +0.129 toward live retrieval
- UVA Darden +0.116 toward live retrieval
What this category supports
Measured before the page was shaped. It answers one question: do AI answers about this category name real schools often enough for position to be the story?
Composite track · both layers| Measure | Value | Basis |
|---|---|---|
| Category saturation | 85% | 226 of 265 category questions surface a tracked school |
| Retrieval effect | -4 pts | saturation with search on minus search off, on the three engines both layers share |
| Brand share of demand | 5.9% | 98 branded of 772 keywords |
| AI-to-search demand | 1.55x | 1194 generated sub-questions per volume-bearing keyword, over 772 of them. A generated sub-question is demand STRUCTURE, never a measured search, and the two are never summed. |
How big a move has to be before it is real
Each figure is a minimum detectable change: the smallest move that is real at 95% confidence, measured by running the whole instrument twice over the 18 tracked schools. Occasions: Model memory both on 2026-08-22; Live retrieval both on 2026-08-22. These occasions are hours apart, so every figure is a floor: a day-separated repeat is expected to raise them, not lower them.
Test-retest · 95%| Dimension | Memory MDC | spread/MDC | Retrieval MDC | spread/MDC | Memory verdict | Retrieval verdict |
|---|---|---|---|---|---|---|
| Entity Mention Frequency (EMF) | 0.0287 | 8.26 | 0.0315 | 5.77 | Rankable | Rankable |
| Topical Range Score | 0.1497 | 1.22 | 0.2245 | 0.72 | Partly rankable | Not measurable |
| Position Power Score | 0.0431 | 4.64 | 0.0692 | 2.12 | Partly rankable | Partly rankable |
| First-Position Rate | 0.0211 | 7.51 | 0.0514 | 1.81 | Partly rankable | Partly rankable |
| Cross-Platform Stability | 0.1398 | 1.99 | 0.2001 | 0.90 | One band | Not measurable |
What may be published, dimension by dimension
A cell is rankable when its bands separate. It is not measurable when the dimension moves more between two runs of the same instrument than it varies across the 18 tracked schools. Where the cells disagree, the disagreement is the diagnosis.
Two occasions · measured| Dimension | Model memory | Live retrieval |
|---|---|---|
| Presence | Rankable 9 bands of 18 · MDC 0.0287 · spread/MDC 8.26 | Rankable 8 bands of 18 · MDC 0.0315 · spread/MDC 5.77 |
| Range | Partly rankable 4 bands of 18 · MDC 0.1497 · spread/MDC 1.22 | Not measurable 1 band of 18 · MDC 0.2245 · spread/MDC 0.72 |
| Position | Partly rankable 5 bands of 18 · MDC 0.0431 · spread/MDC 4.64 | Partly rankable 3 bands of 18 · MDC 0.0692 · spread/MDC 2.12 |
| First named | Partly rankable 4 bands of 18 · MDC 0.0211 · spread/MDC 7.51 | Partly rankable 3 bands of 18 · MDC 0.0514 · spread/MDC 1.81 |
| Stability | One band 1 band of 18 · MDC 0.1398 · spread/MDC 1.99 | Not measurable 2 bands of 18 · MDC 0.2001 · spread/MDC 0.90 |
Ranked where the noise allows it
A break between bands opens only where the gap exceeds the noise measured at that point on the leaderboard, which is why the bands are uneven. Entities sharing a band are not ordered, because their order would not survive a re-run.
Rank-local MDC · both layersEntity Mention Frequency (EMF)
0.0366
0.0390
0.0357
0.0341
0.0338
0.0216
0.0164
0.0143
0.0123
0.0312
0.0298
0.0273
0.0265
0.0262
0.0280
0.0325
0.0408
Topical Range Score
0.0939
0.1455
0.1540
0.1633
Position Power Score
0.0226
0.0217
0.0252
0.0493
0.0315
0.0533
0.0805
0.0828
First-Position Rate
0.0292
0.0283
0.0270
0.0000
0.0299
0.0543
0.0397
Cross-Platform Stability
Blended summary
A single weighted number over all five dimensions (w_p 0.32 / w_g 0.68). It is a summary and not the headline: blending one reliable dimension with four less reliable ones moves the result toward the less reliable ones, so the per-dimension standings above carry the ordering. Shown because it is the number this index has always published. Its own noise floor is 0.0432, which separates the 18 tracked schools into just 4 bands: 14 of the 17 gaps between neighbours are inside it. The rank column is a reading order, not a finding. Rows sharing a band are marked and are not distinguishable from each other. Tap a row to focus it across the whole index. The chip shows recommendation quality: how AI frames the school when it names it, a top pick (green) versus hedged with caveats (red). Hover for the recommended / neutral / cautioned split.
Two-layer collection · 2026-08-22How this index is scored
Two layers, scored on the same five signals. The layers are what AI knows about a school without looking versus what it finds when it searches. The signals are how each layer is measured.
Methodology v2The two layers
Memory (weighted 0.32): what the model has internalized about the category, measured with web search off. The slow-moving reputation layer.
Live retrieval (weighted 0.68): what the model surfaces when it searches the web before answering. The fast, content-driven layer.
Each layer score is the weighted composite of the five signals. The blended score combines them at 0.32 memory and 0.68 retrieval, the same weighting on every Arcalea index so that two categories can be read on one scale.
The five signals
Entity Mention Frequency (EMF) (25%)
Share of tested responses that name the school. The foundational frequency signal.
Topical Range Score (20%)
Share of distinct question types where the school appears. Breadth, not volume. A school that leads its category will often score 1.000 here, because it shows up across every kind of question asked. The signal does its separating work further down the field.
Position Power Score (20%)
Where in the answer the school lands. Named first counts for more than named last.
First-Position Rate (15%)
How often the school is the first named of any listed. The advocacy signal.
Cross-Platform Stability (20%)
How evenly the school appears across engines rather than depending on one. Measured within a layer: the memory layer runs on fewer engines than retrieval, so the two are read within their own layer, not against each other.
Head-to-head, honestly measured
When AI compares two schools, the naive answer is mostly an artifact of which is named first. We ask every matchup both ways; the number to trust is order-balanced. Toggle to watch the correction.
Order-balanced · 2026-08-22Matchups (first school's balanced win rate)
Citation battleground
Attribute association
Which factors the models associate with each school. Darker cell = stronger association. Each row is a share of that school's own mentions, so a school needs at least 20 mentions before its shares mean anything.
Grounded layer · 2026-08-22| School | Rankings | Employment Outcomes | Salary / ROI | Format Flexibility | Entrepreneurship | Class Size & Culture | Executive Ed | Tuition Value | Alumni Network | Consulting Placement | Finance Placement | Tech Placement |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Harvard Business School | 39% | |||||||||||
| Wharton | 43% | |||||||||||
| Stanford GSB | 40% | |||||||||||
| Kellogg | 34% | |||||||||||
| MIT Sloan | 33% | 20% | ||||||||||
| Chicago Booth | 33% | 16% | ||||||||||
| Columbia Business School | 29% | 17% | 18% | |||||||||
| INSEAD | 44% | 15% | 17% | 20% | ||||||||
| Tuck | 43% | 21% | 17% | 26% | ||||||||
| UC Berkeley Haas | 45% | 19% | 20% | |||||||||
| Yale SOM | 43% | 15% | 18% | |||||||||
| NYU Stern | 32% | 23% | 18% | |||||||||
| Carnegie Mellon Tepper | 23% | 23% | 27% | 41% | ||||||||
| Michigan Ross | 38% | 16% | 18% | 27% | ||||||||
| UCLA Anderson | 39% | 31% | 25% | 28% | ||||||||
| Duke Fuqua | 42% | 19% | 19% | |||||||||
| UVA Darden | 21% | 18% | 29% | |||||||||
| Cornell Johnson | 48% | 18% | 22% | 26% |
Search fan-out
One question quietly becomes many. These are the hidden sub-searches the models run to answer a category question, the content brief they wrote themselves: rankings and career outcomes dominate.
Grounded layer · 2026-08-22AI citations
Citation rate and the domains AI leans on.
Grounded layer · 2026-08-22Citation flow
Read left to right: the kind of question on the left, the source AI cited on the right. Aggregators and a broad long tail dominate; school sites are a thin slice.
Grounded layer · 2026-08-22Citation sources & page types
Of the school pages AI does cite, the mix concentrates in program (37%) and outcomes (20%). The chart below sets that against where citations go overall, across 7,509 cited URLs.
Grounded layer · 2026-08-22Citation sources by side
Cited school page types
Google AI Overviews
An AI Overview appears on 81% of the 772 category keywords, the highest-volume AI surface. Even Google's own AI leans on third parties over the schools: schools are named mostly on their own brand terms, and on non-branded discovery queries the naming concentrates on a few. The count below is how many keywords return an AI Overview naming that school, out of 772. It is not a count of citation instances: one Overview naming a school twice still counts once. Tap to focus.
DataForSEO · 2026-08-22Keywords whose AI Overview names each school (all / non-branded)
Top cited domains
Organic share of voice
Share of estimated addressable organic clicks. The 16 highest shares of 18 measured entities are shown; the totals below the table cover all 18.
DataForSEO · 2026-08-22| Entity | Organic SoV | Keywords ranking | Est. clicks/mo |
|---|---|---|---|
| Wharton | 3.3% | 89 | 14937 |
| NYU Stern | 2.8% | 76 | 12999 |
| UCLA Anderson | 0.8% | 17 | 3495 |
| Harvard Business School | 0.4% | 26 | 1851 |
| MIT Sloan | 0.3% | 11 | 1433 |
| Kellogg | 0.3% | 15 | 1236 |
| UC Berkeley Haas | 0.3% | 22 | 1225 |
| Stanford GSB | 0.3% | 10 | 1175 |
| Chicago Booth | 0.2% | 25 | 748 |
| Michigan Ross | 0.1% | 8 | 607 |
| Duke Fuqua | 0.1% | 4 | 561 |
| Carnegie Mellon Tepper | 0.1% | 9 | 387 |
| UVA Darden | 0.1% | 3 | 383 |
| Columbia Business School | 0.1% | 13 | 286 |
| INSEAD | 0.0% | 3 | 211 |
| Yale SOM | 0.0% | 3 | 50 |
SERP and keyword coverage
Keyword-universe SERP appearances per school.
DataForSEO · 2026-08-23| School | SERP appearances | KW coverage | Top-3 rate | SEO composite |
|---|---|---|---|---|
| Financial Times | 164 | 19% | 5% | 0.269 |
| Forbes | 150 | 19% | 5% | 0.251 |
| Wharton | 104 | 12% | 5% | 0.226 |
| NYU Stern | 76 | 10% | 2% | 0.198 |
| QS World University Rankings | 36 | 4% | 2% | 0.196 |
| Fortune | 100 | 12% | 1% | 0.165 |
| Stanford GSB | 10 | 1% | 0% | 0.158 |
| Harvard Business School | 26 | 3% | 1% | 0.151 |
| UCLA Anderson | 17 | 2% | 1% | 0.148 |
| Kellogg | 15 | 2% | 0% | 0.118 |
| MIT Sloan | 13 | 2% | 0% | 0.118 |
| Michigan Ross | 8 | 1% | 0% | 0.116 |
| Chicago Booth | 25 | 3% | 0% | 0.107 |
| UVA Darden | 3 | 0% | 0% | 0.103 |
| Columbia Business School | 13 | 2% | 0% | 0.102 |
| UC Berkeley Haas | 22 | 3% | 0% | 0.098 |
"not ranked" means the school ranks for none of the tracked keywords, so no composite is computed. That is absence from this keyword universe, not a score of zero.
Category concentration and saturation
How many cohort SERP appearances each question category actually has, and how concentrated they are where there are enough to tell. A concentration index over a handful of appearances reports the reciprocal of that handful, not the shape of the category, so it is withheld under 30.
Grounded layer · 2026-08-22| Category | Cohort SERP appearances | Entities appearing | Concentration (HHI) | State |
|---|---|---|---|---|
| Other | 776 | 26 | 0.12 | Open |
| Solution | 21 | 12 | n/a | Base too small to judge |
| Discovery | 12 | 6 | n/a | Base too small to judge |
| Educational | 8 | 6 | n/a | Base too small to judge |
| Comparison | 5 | 4 | n/a | Base too small to judge |
| Decision | 2 | 2 | n/a | Base too small to judge |
Read the appearance counts first. 776 of 824 cohort SERP appearances land in the residual bucket rather than any named question category, so the keyword universe barely reaches the categories the AI prompt set asks about. That gap is the finding here; a concentration index computed over the handful that do land in a named category would only report how few there are.
White space
High-volume query clusters where no cohort school has built a strong position.
DataForSEO · 2026-08-22| Cluster | Volume/mo | Keywords | Cohort avg | Best placed | Their coverage | Status |
|---|---|---|---|---|---|---|
| Program Discovery | 1,162,540 | 460 | 0.3% | NYU Stern | 2.5% | Open |
| Program Types | 314,350 | 124 | 1.0% | Wharton | 7.0% | Open |
| Cost ROI | 67,810 | 66 | 0.4% | NYU Stern | 3.1% | Open |
| Other | 42,710 | 21 | 1.2% | Wharton | 11% | Open |
| Application | 41,130 | 69 | 0.6% | Wharton | 3.0% | Open |
| Career Outcomes | 30,330 | 32 | 0.9% | Wharton | 14% | Open |
AEO vs SEO
AI standing is the measured presence band on live retrieval, so schools the instrument cannot separate share a band instead of being put in an order. Organic share is of 457,848 addressable monthly clicks across 772 volume-bearing keywords. No AI-versus-organic verdict is published for this category: the whole tracked cohort captures 9.1% of that market, so there is no organic contest among these schools for an AI standing to be ahead of or behind. The share each one holds is shown; the verdict column is withheld.
Cross-instrument · 2026-08-22| School | AI presence (live retrieval) | Presence score | Organic share |
|---|---|---|---|
| Wharton | Band 1 of 8 | 0.649 | 3.3% |
| Kellogg | Band 2 of 8 | 0.581 | 0.3% |
| Harvard Business School | Band 3 of 8 | 0.547 | 0.4% |
| MIT Sloan | Band 3 of 8 | 0.543 | 0.3% |
| Stanford GSB | Band 4 of 8 | 0.487 | 0.3% |
| Chicago Booth | Band 4 of 8 | 0.483 | 0.2% |
| Columbia Business School | Band 5 of 8 | 0.392 | 0.1% |
| UC Berkeley Haas | Band 6 of 8 | 0.283 | 0.3% |
| NYU Stern | Band 7 of 8 | 0.245 | 2.8% |
| Michigan Ross | Band 7 of 8 | 0.208 | 0.1% |
| INSEAD | Band 7 of 8 | 0.249 | 0.0% |
| Yale SOM | Band 7 of 8 | 0.226 | 0.0% |
| Tuck | Band 7 of 8 | 0.200 | not ranked |
| UCLA Anderson | Band 8 of 8 | 0.136 | 0.8% |
| Duke Fuqua | Band 8 of 8 | 0.162 | 0.1% |
| Carnegie Mellon Tepper | Band 8 of 8 | 0.083 | 0.1% |
| UVA Darden | Band 8 of 8 | 0.106 | 0.1% |
| Cornell Johnson | Band 8 of 8 | 0.102 | not ranked |
Entity explorer
Per-school two-layer and organic detail. Tap any row to open the five signals behind its memory and retrieval scores.
Two-layer · 2026-08-22| School | Memory | Retrieval | Blended | AI mentions | Organic SoV | SEO composite |
|---|---|---|---|---|---|---|
| Harvard Business School | 0.865 | 0.707 | 0.758 | 262 | 0.4% | 0.151 |
| Wharton | 0.777 | 0.747 | 0.757 | 295 | 3.3% | 0.226 |
| Stanford GSB | 0.727 | 0.687 | 0.700 | 229 | 0.3% | 0.158 |
| Kellogg | 0.684 | 0.678 | 0.680 | 264 | 0.3% | 0.118 |
| MIT Sloan | 0.642 | 0.646 | 0.645 | 244 | 0.3% | 0.118 |
| Chicago Booth | 0.570 | 0.629 | 0.610 | 202 | 0.2% | 0.107 |
| Columbia Business School | 0.600 | 0.561 | 0.574 | 197 | 0.1% | 0.102 |
| INSEAD | 0.414 | 0.542 | 0.501 | 109 | 0.0% | 0.086 |
| Tuck | 0.450 | 0.465 | 0.460 | 100 | not ranked | not ranked |
| UC Berkeley Haas | 0.321 | 0.500 | 0.443 | 110 | 0.3% | 0.098 |
| Yale SOM | 0.399 | 0.436 | 0.424 | 100 | 0.0% | 0.069 |
| NYU Stern | 0.312 | 0.446 | 0.403 | 102 | 2.8% | 0.198 |
| Carnegie Mellon Tepper | 0.397 | 0.383 | 0.387 | 40 | 0.1% | 0.092 |
| Michigan Ross | 0.340 | 0.409 | 0.387 | 93 | 0.1% | 0.116 |
| UCLA Anderson | 0.353 | 0.393 | 0.380 | 54 | 0.8% | 0.148 |
| Duke Fuqua | 0.329 | 0.398 | 0.376 | 73 | 0.1% | 0.061 |
| UVA Darden | 0.289 | 0.406 | 0.369 | 45 | 0.1% | 0.103 |
| Cornell Johnson | 0.270 | 0.284 | 0.280 | 35 | not ranked | not ranked |
Freshness of cited pages
Not measured for this index. Tracked schools do own pages AI cites here, but none is cited often enough to enter the most-cited set this check reads dates from, so the figure is withheld rather than reported as an absence.
Live fetch · 2026-08-22Not measured, and the reason is the sampling. Tracked schools do own pages AI cites in this category: 238 citations across 17 of them, led by UC Berkeley Haas (35), Harvard Business School (34), Chicago Booth (29). Of the 5 genuinely cited pages checked (the fetch covered 40 URLs, but 35 of those are domain roots synthesized from a cited hostname rather than pages anything cited), none belongs to a tracked school. This check reads the last-modified date of the category's MOST-cited pages, and no single school page is cited often enough to enter that set, so none has been dated. Freshness is measurable for this cohort; it has not been measured here, and the figure is withheld rather than reported as an absence.
Citability infrastructure
Whether each school has the machine-readable infrastructure AI leans on to recognize and cite an entity: structured data, an encyclopedia presence, an AI-crawler guide, and named authors. Two of those checks are stable enough to report and are shown as counts; no composite score is published, because three of the five are not reliable enough to stand behind. The reasons are below.
Live checks · 2026-08-22Two of the five checks stand up; the score does not. A citability score needs at least 3 checks that can be stood behind and only 2 of 5 qualify here (schema_org, llms_txt), so what those 2 measured is published below and no composite is. Counted over the 14 of 18 tracked schools whose homepage the check could reach; the other 4 are excluded rather than counted as absences.
The other 3 are withheld:
- wikipedia: answer changed for 8 of 18 entities between the two most recent runs
- wikidata: answer changed for 6 of 18 entities between the two most recent runs
- author pages: identical for all 18 entities, so it carries no information
A failed or rate-limited lookup is currently recorded as an absence, so scoring these would report that named organizations have no encyclopedia entry. The rebuild resolves each entity to a stable identifier first and reports three states, present, absent and unverified, rather than scoring unknowns as zeros.
Category findings
6 findings this index establishes about the category, each one carrying the measurement from the panel that produced it. These describe the category, not a single school: the page-level, prioritised plan for one organization is a GEO Audit, which is a separate engagement.
Memory and retrieval are two different standings, and for most of the cohort they cannot be told apart
MeasuredAcross 18 tracked schools, only 5 have a memory-versus-retrieval gap large enough to clear the measured noise floor of 0.075, and the only M7 school among them runs the wrong way: Harvard Business School has the cohort's strongest model memory (0.865) and gives the most back on live retrieval (0.707, -0.158). The four schools whose retrieval standing genuinely exceeds their memory standing are all outside the M7: UC Berkeley Haas (+0.179), NYU Stern (+0.135), INSEAD (+0.129) and UVA Darden (+0.116). The remaining 13 schools sit inside the floor, so their two readings are the same measurement and neither can be called the stronger.
What it meansAny single 'AI visibility' number for a school in this category is a blend of two measurements that move on different clocks: what the models already hold about it, which shifts over quarters, and what they find when they search, which shifts with what is published. Where the gap between them is inside the noise floor, and it is for 13 of 18 schools here, the two readings are the same and neither can be called the stronger. Where it clears the floor, the direction matters: a school ahead on memory is living on reputation the models carry in, and a school ahead on retrieval is being found on content.
Outcomes content is cited when AI finds it, so the constraint in this category is organic reach, not page format
MeasuredOutcomes content is 12% of AI search fan-out volume, and outcomes pages are already the second-most-cited page type among tracked school pages (20.2%, behind program pages at 36.6%). The gap is organic coverage: across the 32 career-outcomes keywords, the strongest school (Wharton) captures 14% of the cluster and the cohort average is 0.9%.
What it meansThis is the reverse of the usual assumption. The models are not ignoring career outcomes pages, they cite them at nearly twice the rate outcomes appears in their own sub-questions. What they cannot do is reach pages that hold almost no organic position: cohort-average coverage of the outcomes keyword cluster is 0.9%. In this category the citation problem and the discoverability problem are the same problem.
Named comparisons are answered almost entirely from sources no school controls
MeasuredComparison queries are 5% of AI fan-out volume (e.g. 'two-year MBA vs one-year MBA differences,' asked 5x), and when AI cites sources for named-comparison prompts, 88.5% of citations go to third-party sites and only 11.5% to any tracked school's own domain.
What it meansWhen a buyer asks AI to compare two schools, nine citations in ten come from somewhere other than either school. The comparison is being written by admissions consultancies, forums and the trade press, and the schools are the subject of it rather than a party to it. That is a structural feature of this category, not a failure by any one school.
No school owns a top-five cited source in its own category
MeasuredThe top five cited domains across 7,509 category-question citation instances are gmac.com (507), poetsandquants.com (437), reddit.com (372), clearadmit.com (171) and mbaschools.org (157): none are school-owned. All 18 tracked schools' own domains together account for 238 citations, and no single school reaches 40.
What it meansThe five domains AI leans on most for graduate business questions are a testing body, a trade publication, a forum, an admissions consultancy and a directory. Not one is a school, and the schools' combined share of citations is 3.2%. So in this category the institution with the strongest reputation is not the institution supplying the answer, and organic authority and AI visibility come apart routinely as a result.
AI presence, organic share and branded footprint are three separate orderings of the same cohort
MeasuredAcross the 18 tracked schools the three surfaces rank the cohort differently. The whole cohort captures only 9.1% of the category's 457,848 addressable monthly clicks, and the two largest organic holders are Wharton (3.3%) and NYU Stern (2.8%), the second of which sits in band 7 of 8 on AI presence. Branded footprint is a third ordering again, and this page does not publish its per-school scores: the panel that showed them is retired and the scan is one period behind this edition. In graduate business education the measured association between branded footprint and AI visibility is a rank correlation of +0.154 over 40 paired providers at p=0.34, which is no relationship (cross-industry benchmark, edition 2026-08-20). Brand footprint here was scanned 2026-08-13, one period behind the AI measurement.
What it meansA strong position on one of these surfaces predicts nothing about the other two in this category. That is measurable rather than rhetorical: the branded-footprint correlation fails to reach significance here and in every other industry the benchmark has paired. Reading one surface as a proxy for another is the most common way an AI-visibility claim goes wrong.
Attribute framing is unclaimed on most factors, and the rankings leaders do not hold it
MeasuredAmong entities with enough mentions to measure (n of at least 20), Stanford GSB leads entrepreneurship framing at 14.7% of its tagged mentions and Carnegie Mellon Tepper leads tech placement at 40.9%. Finance placement is led by Cornell Johnson (25.9%), NYU Stern (18.5%) and Columbia Business School (18.3%), not by Wharton (11.6%). Most of the cohort leads no factor at all. Where a school does lead one, it is rarely the school that leads the rankings conversation.
What it meansAI does not frame these schools interchangeably, it frames them by factor, and the factor leaders are frequently not the cohort leaders. That means the association a school carries on a specific factor is largely independent of its overall standing, and it is the association that decides which school surfaces when that factor is the deciding one.
These are findings about the category, measured on the whole tracked cohort. This index does not tell any one school what to change: the page-level plan for a single organization (the specific URLs, entities, schema and crawler fixes, sequenced with owners) is a GEO Audit, a separate engagement.
Turn this into a plan.
This index shows where each school stands and which layer, model memory or live retrieval, is holding it back. A GEO Audit turns that into a prioritized action plan for one school: the pages, entity infrastructure, schema, and AI crawler access to fix, in order, with the measurement re-run afterward to prove the lift.
Common questions about the AEO Index
The index measures two instruments and never blends them. The parametric (memory) layer queries each model with web search off, capturing what the model has internalized about the category. The grounded (live-retrieval) layer lets the models search the live web before answering. Memory is the slow-moving reputation moat; retrieval is the fast, content-driven citation contest. The gap between the two layers is itself the finding.
A school can hold a strong place in a model's memory yet lose the live-retrieval layer when competitors publish more citable, current content, or the reverse. The Delta Quadrant plots both layers at once, so you can see which lever a school must pull: build durable reputation, or win the live citation contest.
SEO measures where a page ranks on a results page. AEO measures whether a brand is named and cited inside the AI-generated answer, where most people never click through to a link. A school can rank well organically and still be absent from the AI answer, or lead the AI answer while trailing in organic search. This index reports both and shows where they diverge.
Five platforms: ChatGPT, Gemini, Perplexity, Claude, and Microsoft Copilot. Each runs the same frozen prompt set. Most prompts are entity-neutral, meaning no school is named and the model chooses who to recommend on its own; a separate head-to-head track deliberately names two schools per prompt to test direct comparisons. Scores aggregate across platforms and prompt categories, with per-platform detail in each section.
See the prompt categories and real examples (72 prompts) →
Yes. The methodology is category-agnostic. Give us your market and competitive set and we build the same two-layer index for your industry and your brand's position within it. Use the Get Your Index button to start.