The AEO Industry Index measures how AI answer engines recommend the players in a category. This November 2026 edition tracks surrogacy agencies across five AI platforms (ChatGPT, Gemini, Perplexity, Claude, and Copilot), scoring how often and how prominently each agency is named when someone asks AI for guidance.
AEO Index · November 2026 · Updated Nov 13, 2026
The complete AI-visibility index for surrogacy agencies.
Two layers of AI visibility, durable memory and the live citation contest, the organic reality beneath them, and where the opportunity sits, in one view.
The short version
What AI already says about this category
Ninety seconds. AI answers this category from two places at once, what the models already remember about it and what they retrieve live, and this index measures both. Every figure below is drawn from a panel further down this page, and none of it is an estimate.
Executive overviewOnly 42% of the sources behind AI's answers about this category come from a tracked agency.
42%
of citations to an agency's own site
of 4,048 sources AI cited
60%
of category search demand captured
by the 42 tracked agencies with organic data
The answer is assembled somewhere else. Only 42% of what AI cites in this category sits on a tracked agency's own site. The most-cited source that is not a tracked agency's own site is pfcla.com at 137 citations, ahead of reddit.com and en.wikipedia.org. The citation panel below lists every source and who owns it.
What AI looks for is not evenly contested. 41% of the sub-questions AI generates on its own are about agency discovery, which is the most contested ground in the category. Another 4.6% are about process and legal, where the cohort averages 1.3% coverage and Surrogate Parenting Services alone holds 14%.
What the measurement says
Visibility here is not owned, it is cited
Tracked agencies hold 42% of the sources behind AI's answers about this category. The rest sits on sites none of them controls, so visibility here is largely a function of who else writes about an agency rather than of what sits on its own site.
What the measurement says
AI demand and search demand do not line up
Process and legal carries 590 searches a month in Google and 4.6% of the sub-questions AI generates on its own, against 1.3% average coverage across the cohort; Surrogate Parenting Services is the only agency with a real position in it at 14%. A cluster AI asks about and the category has not answered is a property of the category, measured here rather than assumed.
How to read every number on this page. Every figure on this page is measured, and each panel names the artifact and the date it came from. This edition has a single collection occasion, so it publishes one blended ordering and no measured margin of error around it: read close neighbours as close, not as ranked. A repeat collection is what turns that ordering into bands the index can defend.
The signature view
The Delta Quadrant
Every agency placed by what AI remembers (model memory) against what AI finds when it searches (live retrieval). Bubble size is mention volume. Tap any agency to focus it; switch Layer, Platform or Signal to move the category.
Two-layer collection · 2026-11-13Adjust this view
Layer
Platform
Signal
Dual leader
Citation-strong · reputation-weak
Reputation-strong · citation-weak
Low / low
What AI remembers → (model memory)
What AI cites now → (live retrieval)
AI has already decided which surrogacy agencies it recommends. Here is who, and why.
Two layers of AI visibility: durable memory, and the live citation contest.
Touch to explore
21 views · scroll down · tap any agency to focus it · ask the index anything
Primary cohort
Extended cohort
Bubble size = mention volume · tap to focus
Where they stand
Blended leaderboard
Memory and retrieval for every entity; blended is the weighted headline (w_p 0.32 / w_g 0.68). Tap a row to focus it across the whole index. The chip shows recommendation quality: how AI frames the agency when it names it, a top pick (green) versus hedged with caveats (red). Hover for the recommended / neutral / cautioned split.
Two-layer collection · 2026-11-13BlendedRec. quality
1Circle Surrogacy0.658+0.12
2Growing Generations0.573+0.22
3ConceiveAbilities0.512+0.13
4ASRMsource0.465
5American Surrogacy0.419+0.01
6RESOLVEsource0.411
7West Coast Surrogacy0.378-0.11
8Hatch Fertility0.366+0.07
9Same Love Surrogacy0.349+0.24
10Simple Surrogacy0.347+0.17
11Men Having Babies0.340+0.26
12Redditsource0.309
13Surrogate Parenting Services0.307+0.46
14Physician's Surrogacy0.288+0.16
15Surrogacy4All0.283+0.03
16Family Inceptions0.280+0.33
17Creative Family Connections0.270+0.18
18Egg Donor & Surrogate Solutions0.257+0.17
19Fertility Source Companies0.257+0.14
20SurrogateFirst0.257+0.00
21Family Source Consultants0.252+0.04
22Pinnacle Surrogacy0.250+0.21
23Better Business Bureausource0.245
24Surrogate.com0.242+0.08
25Alcea Surrogacy0.236+0.05
26Golden Surrogacy0.233+0.06
27Reproductive Possibilities0.228+0.00
28Surrogate Alternatives0.221+0.00
29Northwest Surrogacy Center0.220+0.29
30Center for Surrogate Parenting0.216+0.44
31Family Makers Surrogacy0.211+0.53
32Roots Surrogacy0.203+0.12
33Babytree Surrogacy0.203+0.00
34Egg Donor & Surrogacy Institute0.201+0.15
35Worldwide Surrogacy Specialists0.200+0.20
36Giving Tree Surrogacy0.196+0.24
37Happy Beginnings0.194+0.55
38Brownstone Surrogacy0.177+0.14
39International Surrogacy Center0.177+0.35
40Wikipediasource0.172
41IARC Surrogacy0.170+0.24
42Yelpsource0.169
43Extraordinary Conceptions0.169+0.14
44The Fertility Agency0.164+0.73
45Elevate Baby0.142+0.15
46Ivy Surrogacy0.138+0.17
47Donor Concierge0.122+0.00
48The Donor Solution0.069
Tracked, not ranked
Not yet visible
37 more agencies are verified and tracked in this index but not ranked in this edition. An agency is ranked when AI names it in at least 10 of the 960 answers to this page's 32 open questions (the ones that name no organization), and in most of an engine's repeat answers to at least one of them. The number beside each name is how many of those answers named it.
Named, but never consistently enough to score
ARTparenting 20
Named in fewer than 10 answers
All Families Surrogacy 9Surrogate Steps 9The Genesis Group 9Rite Options 8Sensible Surrogacy 8Family Creations 7Nodal 7Road to Baby 7Stronger Together Surrogacy 7Yunda Surrogacy 6Expecting.ai 5All Love Surrogacy 4Center for Surrogacy and Egg Donation 4Gift of Life Surrogacy 4Patriot Conceptions 4Bright Futures Families 3Eggceptional Fertility 3GoStork 3Los Angeles Surrogacy (agency) 3Made in the USA Surrogacy 33 Sisters Surrogacy 2Surrogacy.is 2Compass Family Journeys 1GSHC Surrogacy 1Heartland Surrogacy 1Newborn Advantage 1Shared Conception 1
Not named in this edition
Family Forward Surrogacy 0Genesis Rising 0Modern Family Surrogacy Center 0Nascency 0Southern Surrogacy 0Sprout Surrogacy 0Surrogacy Journey Consulting 0Vermont Surrogacy Network 0Your Fertility Advocate 0
How this is measured
How this index is scored
Two layers, scored on the same five signals. The layers are what AI knows about an agency without looking versus what it finds when it searches. The signals are how each layer is measured.
Methodology v2The two layers
Memory (weighted 0.32): what the model has internalized about the category, measured with web search off. The slow-moving reputation layer.
Live retrieval (weighted 0.68): what the model surfaces when it searches the web before answering. The fast, content-driven layer.
Each layer score is the weighted composite of the five signals. The blended score combines them at 0.32 memory and 0.68 retrieval, the same weighting on every Arcalea index so that two categories can be read on one scale.
The five signals
Entity Mention Frequency (EMF) (25%)
Share of tested responses that name the agency. The foundational frequency signal.
Topical Range Score (20%)
Share of distinct question types where the agency appears. Breadth, not volume. An agency that leads its category will often score 1.000 here, because it shows up across every kind of question asked. The signal does its separating work further down the field.
Position Power Score (20%)
Where in the answer the agency lands. Named first counts for more than named last.
First-Position Rate (15%)
How often the agency is the first named of any listed. The advocacy signal.
Cross-Platform Stability (20%)
How evenly the agency appears across engines rather than depending on one. Measured within a layer: the memory layer runs on fewer engines than retrieval, so the two are read within their own layer, not against each other.
Rigor you can see
Head-to-head, honestly measured
When AI compares two agencies, the naive answer is mostly an artifact of which is named first. We ask every matchup both ways; the number to trust is order-balanced. Toggle to watch the correction.
Order-balanced · 2026-11-13← now switch to the honest, order-balanced number
Matchups (first agency's balanced win rate)
Citation battleground
How AI frames them
Attribute association
Which factors the models associate with each agency. Darker cell = stronger association. Each row is a share of that agency's own mentions, so an agency needs at least 20 mentions before its shares mean anything.
Grounded layer · 2026-11-13| Agency | Cost | Compensation | Success | Screening | Legal | Donor DB | LGBTQ | Timeline | Support | Reputation | Geography | Transparency |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Circle Surrogacy | 18% | 18% | 15% | 27% | 33% | 32% | 22% | |||||
| Growing Generations | 46% | 33% | 42% | 20% | ||||||||
| ConceiveAbilities | 17% | 17% | 23% | 17% | 35% | 38% | 29% | |||||
| American Surrogacy | 18% | 24% | 16% | 18% | 16% | 26% | 26% | 31% | ||||
| Hatch Fertility | 17% | 22% | 26% | 17% | ||||||||
| Same Love Surrogacy | 21% | 71% | 38% | 21% | ||||||||
| Physician's Surrogacy | 17% | 38% | 21% | 21% | 21% | |||||||
| Surrogacy4All | 26% | 30% | 17% | 26% |
Held back for too few mentions to carry a share (under 20): West Coast Surrogacy (12), Simple Surrogacy (15), Men Having Babies (15), Surrogate Parenting Services (3), Family Inceptions (8), Creative Family Connections (9), Egg Donor & Surrogate Solutions (1), Fertility Source Companies (8), SurrogateFirst (9), Family Source Consultants (9), Pinnacle Surrogacy (5), Surrogate.com (4), Alcea Surrogacy (7), Golden Surrogacy (10), Reproductive Possibilities (1), Surrogate Alternatives (6), Northwest Surrogacy Center (10), Center for Surrogate Parenting (5), Family Makers Surrogacy (6), Roots Surrogacy (9), Babytree Surrogacy (4), Egg Donor & Surrogacy Institute (17), Worldwide Surrogacy Specialists (5), Giving Tree Surrogacy (10), Happy Beginnings (7), Brownstone Surrogacy (6), International Surrogacy Center (6), IARC Surrogacy (8), Extraordinary Conceptions (2), The Fertility Agency (4), Elevate Baby (5), Ivy Surrogacy (8), Donor Concierge (2).
What the machines look for
Search fan-out
One question quietly becomes many. These are the hidden sub-searches the models run to answer a category question, the content brief they wrote themselves: agency discovery and cost and compensation dominate.
Grounded layer · 2026-11-136×differences between surrogacy and adoption
6×how to choose a surrogacy agency as a surrogate
6×requirements to become a surrogate mother
6×how much do surrogate mothers get paid
5×how does surrogacy work
4×pros and cons of working with a surrogacy agency
4×pros and cons of independent surrogacy
4×questions to ask surrogacy agency before signing contract
3×what are the differences between surrogacy and adoption
3×what are the pros and cons of agency surrogacy versus independent surrogacy
The citation economy
AI citations
Citation rate and the domains AI leans on.
Grounded layer · 2026-11-1390.6%
responses with citations
4,049
total citations
42%
to a tracked agency
americansurrogacy.com
207
hatch.us
191
physicianssurrogacy.com
168
surrogate.com
156
surrogacy4all.com
155
pfcla.com
137
eggdonorandsurrogacy.com
89
reddit.com
84
circlesurrogacy.com
79
en.wikipedia.org
74
ovu.com
73
conceiveabilities.com
73
Where citations go
Citation flow
Read left to right: the kind of question on the left, the source AI cited on the right.
Grounded layer · 2026-11-13Agency sites
Aggregators
Other
The content pattern
Citation sources & page types
Of the agency pages AI does cite, the mix concentrates in homepage (32%) and agency roundup (28%). The chart below sets that against where citations go overall, across 4,048 cited URLs.
Grounded layer · 2026-11-13Citation sources by side
agencies 42% aggregators 4.4% other 53%
Cited agency page types
Google's AI layer
Google AI Overviews
An AI Overview appears on 98% of the 505 category keywords, the highest-volume AI surface. The naming concentrates on a few agencies, and almost all of it happens on non-branded queries. The count below is how many keywords return an AI Overview naming that agency, out of 505. It is not a count of citation instances: one Overview naming an agency twice still counts once. Tap to focus.
DataForSEO · 2026-11-14Keywords whose AI Overview names each agency (all / non-branded)
Circle Surrogacy339 / 339 nb
Physician's Surrogacy299 / 299 nb
West Coast Surrogacy249 / 249 nb
Hatch Fertility232 / 232 nb
Egg Donor & Surrogacy Institute193 / 193 nb
SurrogateFirst153 / 153 nb
Creative Family Connections134 / 134 nb
American Surrogacy66 / 66 nb
ConceiveAbilities53 / 53 nb
Surrogate.com30 / 29 nb
Growing Generations29 / 29 nb
Giving Tree Surrogacy21 / 20 nb
Surrogacy4All16 / 16 nb
Northwest Surrogacy Center15 / 15 nb
Top cited domains
Act 4Organic reality and opportunity
The organic baseline
Organic share of voice
Share of estimated addressable organic clicks. The 16 highest shares of 42 measured entities are shown; the totals below the table cover all 42.
DataForSEO · 2026-11-14| Entity | Organic SoV | Keywords ranking | Est. clicks/mo |
|---|---|---|---|
| Circle Surrogacy | 10% | 115 | 9228 |
| ConceiveAbilities | 8.3% | 66 | 7513 |
| Surrogate.com | 7.9% | 127 | 7212 |
| American Surrogacy | 6.7% | 207 | 6123 |
| Physician's Surrogacy | 3.4% | 78 | 3082 |
| Pinnacle Surrogacy | 2.6% | 4 | 2325 |
| Hatch Fertility | 2.5% | 86 | 2244 |
| Creative Family Connections | 2.2% | 54 | 2033 |
| Worldwide Surrogacy Specialists | 1.8% | 28 | 1617 |
| SurrogateFirst | 1.7% | 53 | 1512 |
| Surrogate Parenting Services | 1.4% | 36 | 1255 |
| West Coast Surrogacy | 1.3% | 57 | 1174 |
| Egg Donor & Surrogacy Institute | 1.3% | 62 | 1168 |
| Growing Generations | 1.0% | 29 | 929 |
| Family Inceptions | 0.8% | 21 | 737 |
| Golden Surrogacy | 0.7% | 22 | 601 |
The 42 tracked agencies with organic data: 60% of 90,826 estimated addressable clicks a month. The rest of the category's search demand goes to publishers, aggregators and everyone else.
Keyword reality
SERP and keyword coverage
Keyword-universe SERP appearances per agency.
DataForSEO · 2026-11-14| Agency | SERP appearances | KW coverage | Top-3 rate | SEO composite |
|---|---|---|---|---|
| Circle Surrogacy | 115 | 22% | 13% | 0.282 |
| American Surrogacy | 209 | 41% | 1% | 0.273 |
| Surrogate.com | 130 | 26% | 7% | 0.256 |
| 115 | 21% | 4% | 0.247 | |
| ASRM | 4 | 1% | 0% | 0.187 |
| Donor Concierge | 1 | 0% | 0% | 0.176 |
| Creative Family Connections | 54 | 11% | 2% | 0.173 |
| Physician's Surrogacy | 78 | 14% | 1% | 0.167 |
| ConceiveAbilities | 67 | 13% | 2% | 0.162 |
| Men Having Babies | 8 | 1% | 0% | 0.160 |
| Hatch Fertility | 86 | 16% | 1% | 0.159 |
| SurrogateFirst | 55 | 10% | 1% | 0.158 |
| Better Business Bureau | 2 | 0% | 0% | 0.152 |
| IARC Surrogacy | 1 | 0% | 0% | 0.151 |
| Surrogate Parenting Services | 36 | 7% | 1% | 0.146 |
| West Coast Surrogacy | 57 | 11% | 1% | 0.146 |
"not ranked" means the agency ranks for none of the tracked keywords, so no composite is computed. That is absence from this keyword universe, not a score of zero.
Open vs owned
Category concentration and saturation
How many cohort SERP appearances each question category actually has, and how concentrated they are where there are enough to tell. A concentration index over a handful of appearances reports the reciprocal of that handful, not the shape of the category, so it is withheld under 30.
Grounded layer · 2026-11-13| Category | Cohort SERP appearances | Entities appearing | Concentration (HHI) | State |
|---|---|---|---|---|
| Other | 1344 | 50 | 0.05 | Open |
| Educational | 24 | 19 | n/a | Base too small to judge |
| Comparison | 23 | 13 | n/a | Base too small to judge |
| Discovery | 19 | 13 | n/a | Base too small to judge |
| Solution | 18 | 14 | n/a | Base too small to judge |
| Community | 16 | 13 | n/a | Base too small to judge |
| Decision | 11 | 7 | n/a | Base too small to judge |
| Geographic | 7 | 7 | n/a | Base too small to judge |
Read the appearance counts first. 1344 of 1462 cohort SERP appearances land in the residual bucket rather than any named question category, so the keyword universe barely reaches the categories the AI prompt set asks about. That gap is the finding here; a concentration index computed over the handful that do land in a named category would only report how few there are.
Unclaimed territory
White space
High-volume query clusters where no cohort agency has built a strong position.
DataForSEO · 2026-11-14| Cluster | Volume/mo | Keywords | Cohort avg | Best placed | Their coverage | Status |
|---|---|---|---|---|---|---|
| Surrogate Supply | 173,090 | 279 | 1.1% | Circle Surrogacy | 6.8% | Open |
| Agency Discovery | 62,230 | 76 | 0.9% | Circle Surrogacy | 7.0% | Open |
| Intended Parent Surrogacy | 57,490 | 80 | 0.8% | Circle Surrogacy | 6.7% | Open |
| Cost And Finance | 31,090 | 46 | 0.7% | American Surrogacy | 15% | Open |
| Local And Geographic | 4,590 | 13 | 0.7% | Surrogate.com | 5.3% | Open |
| Process And Legal | 590 | 11 | 1.3% | Surrogate Parenting Services | 14% | Open |
AI vs organic
AEO vs SEO
How AI visibility diverges from organic standing. AI rank here is the blended composite, because this vertical has no second collection occasion and so no measured band on any single dimension.
Cross-instrument · 2026-11-13| Agency | AI rank | Organic SoV | Divergence |
|---|---|---|---|
| Circle Surrogacy | #1 | 10% | Aligned |
| Growing Generations | #2 | 1.0% | AI-ahead |
| ConceiveAbilities | #3 | 8.3% | Aligned |
| American Surrogacy | #4 | 6.7% | Aligned |
| West Coast Surrogacy | #5 | 1.3% | AI-ahead |
| Hatch Fertility | #6 | 2.5% | Aligned |
| Same Love Surrogacy | #7 | 0.0% | AI-ahead |
| Simple Surrogacy | #8 | 0.1% | AI-ahead |
| Men Having Babies | #9 | 0.1% | AI-ahead |
| Surrogate Parenting Services | #10 | 1.4% | Aligned |
| Physician's Surrogacy | #11 | 3.4% | Organic-ahead |
| Surrogacy4All | #12 | 0.4% | AI-ahead |
| Family Inceptions | #13 | 0.8% | Aligned |
| Creative Family Connections | #14 | 2.2% | Organic-ahead |
| Egg Donor & Surrogate Solutions | #15 | 0.0% | AI-ahead |
| Fertility Source Companies | #16 | 0.6% | AI-ahead |
| SurrogateFirst | #17 | 1.7% | Organic-ahead |
| Family Source Consultants | #18 | 0.7% | Aligned |
| Pinnacle Surrogacy | #19 | 2.6% | Organic-ahead |
| Surrogate.com | #20 | 7.9% | Organic-ahead |
| Alcea Surrogacy | #21 | 0.1% | AI-ahead |
| Golden Surrogacy | #22 | 0.7% | Organic-ahead |
| Reproductive Possibilities | #23 | 0.2% | AI-ahead |
| Surrogate Alternatives | #24 | 0.0% | AI-ahead |
| Northwest Surrogacy Center | #25 | 0.4% | Organic-ahead |
| Center for Surrogate Parenting | #26 | 0.0% | AI-ahead |
| Family Makers Surrogacy | #27 | 0.0% | AI-ahead |
| Roots Surrogacy | #28 | 0.6% | Organic-ahead |
| Babytree Surrogacy | #29 | 0.1% | Aligned |
| Egg Donor & Surrogacy Institute | #30 | 1.3% | Organic-ahead |
| Worldwide Surrogacy Specialists | #31 | 1.8% | Organic-ahead |
| Giving Tree Surrogacy | #32 | 0.4% | Organic-ahead |
| Happy Beginnings | #33 | 0.1% | Organic-ahead |
| Brownstone Surrogacy | #34 | 0.2% | Organic-ahead |
| International Surrogacy Center | #35 | 0.4% | Organic-ahead |
| IARC Surrogacy | #36 | 0.1% | Organic-ahead |
| Extraordinary Conceptions | #37 | 0.4% | Organic-ahead |
| The Fertility Agency | #38 | 0.5% | Organic-ahead |
| Elevate Baby | #39 | 0.1% | Organic-ahead |
| Ivy Surrogacy | #40 | 0.4% | Organic-ahead |
| Donor Concierge | #41 | 0.0% | Organic-ahead |
| The Donor Solution | #42 | not ranked | Aligned |
Drill down
Entity explorer
Per-agency two-layer and organic detail. Tap any row to open the five signals behind its memory and retrieval scores.
Two-layer · 2026-11-13| Agency | Memory | Retrieval | Blended | AI mentions | Organic SoV | SEO composite |
|---|---|---|---|---|---|---|
| Circle Surrogacy | 0.788 | 0.596 | 0.658 | 110 | 10% | 0.282 |
| Growing Generations | 0.589 | 0.566 | 0.573 | 99 | 1.0% | 0.113 |
| ConceiveAbilities | 0.570 | 0.485 | 0.512 | 92 | 8.3% | 0.162 |
| American Surrogacy | 0.000 | 0.617 | 0.419 | 49 | 6.7% | 0.273 |
| West Coast Surrogacy | 0.320 | 0.405 | 0.378 | 26 | 1.3% | 0.146 |
| Hatch Fertility | 0.000 | 0.538 | 0.366 | 46 | 2.5% | 0.159 |
| Same Love Surrogacy | 0.178 | 0.429 | 0.349 | 26 | 0.0% | 0.101 |
| Simple Surrogacy | 0.413 | 0.317 | 0.347 | 40 | 0.1% | 0.025 |
| Men Having Babies | 0.276 | 0.370 | 0.340 | 21 | 0.1% | 0.160 |
| Surrogate Parenting Services | 0.176 | 0.368 | 0.307 | 4 | 1.4% | 0.146 |
| Physician's Surrogacy | 0.000 | 0.423 | 0.288 | 24 | 3.4% | 0.167 |
| Surrogacy4All | 0.000 | 0.416 | 0.283 | 23 | 0.4% | 0.080 |
| Family Inceptions | 0.343 | 0.250 | 0.280 | 30 | 0.8% | 0.089 |
| Creative Family Connections | 0.255 | 0.277 | 0.270 | 18 | 2.2% | 0.173 |
| Egg Donor & Surrogate Solutions | 0.346 | 0.215 | 0.257 | 16 | 0.0% | 0.108 |
| Fertility Source Companies | 0.000 | 0.378 | 0.257 | 8 | 0.6% | 0.079 |
| SurrogateFirst | 0.196 | 0.285 | 0.257 | 10 | 1.7% | 0.158 |
| Family Source Consultants | 0.249 | 0.253 | 0.252 | 14 | 0.7% | 0.052 |
| Pinnacle Surrogacy | 0.000 | 0.368 | 0.250 | 5 | 2.6% | 0.128 |
| Surrogate.com | 0.000 | 0.356 | 0.242 | 4 | 7.9% | 0.256 |
| Alcea Surrogacy | 0.000 | 0.347 | 0.236 | 7 | 0.1% | 0.036 |
| Golden Surrogacy | 0.000 | 0.343 | 0.233 | 10 | 0.7% | 0.098 |
| Reproductive Possibilities | 0.257 | 0.215 | 0.228 | 15 | 0.2% | 0.043 |
| Surrogate Alternatives | 0.244 | 0.209 | 0.221 | 9 | 0.0% | 0.070 |
| Northwest Surrogacy Center | 0.000 | 0.323 | 0.220 | 10 | 0.4% | 0.090 |
| Center for Surrogate Parenting | 0.227 | 0.211 | 0.216 | 7 | 0.0% | 0.064 |
| Family Makers Surrogacy | 0.000 | 0.311 | 0.211 | 6 | 0.0% | 0.076 |
| Roots Surrogacy | 0.000 | 0.299 | 0.203 | 9 | 0.6% | 0.070 |
| Babytree Surrogacy | 0.000 | 0.298 | 0.203 | 4 | 0.1% | 0.035 |
| Egg Donor & Surrogacy Institute | 0.000 | 0.296 | 0.201 | 17 | 1.3% | 0.136 |
| Worldwide Surrogacy Specialists | 0.136 | 0.230 | 0.200 | 6 | 1.8% | 0.146 |
| Giving Tree Surrogacy | 0.000 | 0.289 | 0.196 | 10 | 0.4% | 0.086 |
| Happy Beginnings | 0.000 | 0.285 | 0.194 | 7 | 0.1% | 0.101 |
| Brownstone Surrogacy | 0.000 | 0.260 | 0.177 | 6 | 0.2% | 0.064 |
| International Surrogacy Center | 0.000 | 0.260 | 0.177 | 6 | 0.4% | 0.097 |
| IARC Surrogacy | 0.000 | 0.250 | 0.170 | 8 | 0.1% | 0.151 |
| Extraordinary Conceptions | 0.177 | 0.165 | 0.169 | 4 | 0.4% | 0.094 |
| The Fertility Agency | 0.000 | 0.241 | 0.164 | 4 | 0.5% | 0.040 |
| Elevate Baby | 0.000 | 0.209 | 0.142 | 5 | 0.1% | 0.086 |
| Ivy Surrogacy | 0.000 | 0.203 | 0.138 | 8 | 0.4% | 0.098 |
| Donor Concierge | 0.000 | 0.180 | 0.122 | 2 | 0.0% | 0.176 |
| The Donor Solution | 0.214 | 0.000 | 0.069 | 3 | not ranked | not ranked |
The freshness lever
Freshness of cited pages
How recently each agency's most-cited pages were last updated. Pages refreshed within 90 days earn far more AI citations than stale ones.
Live fetch · 2026-11-13| Agency | Fresh <90d | Median age | Pages dated |
|---|---|---|---|
| Circle Surrogacy | n/a | n/a | 0/1 |
| Growing Generations | n/a | n/a | 0/1 |
| ConceiveAbilities | n/a | n/a | 0/1 |
| American Surrogacy | n/a | n/a | 0/1 |
| Hatch Fertility | 100% | 9d | 2/2 |
| Physician's Surrogacy | 100% | 1d | 2/2 |
| Surrogacy4All | 100% | 0d | 1/1 |
| Creative Family Connections | 100% | 0d | 1/1 |
| Surrogate.com | 100% | 75d | 1/1 |
| Egg Donor & Surrogacy Institute | 100% | 63d | 1/1 |
The infrastructure lever
Citability infrastructure
Whether each agency has the machine-readable infrastructure AI leans on to recognize and cite an entity: structured data, an encyclopedia presence, an AI-crawler guide, and named authors.
Live checks · 2026-11-13| Agency | Schema | Wikipedia | Wikidata | llms.txt | Authors | Infra score |
|---|---|---|---|---|---|---|
| Circle Surrogacy | ✓ | ✓ | ✓ | ✓ | · | 80% |
| Growing Generations | ✓ | ✓ | ✓ | ✓ | · | 80% |
| ConceiveAbilities | ✓ | · | · | ✓ | ✓ | 60% |
| American Surrogacy | · | ✓ | · | · | · | 20% |
| West Coast Surrogacy | · | ✓ | · | · | ✓ | 40% |
| Hatch Fertility | · | · | · | · | · | 0% |
| Same Love Surrogacy | ✓ | ✓ | · | · | · | 40% |
| Simple Surrogacy | ✓ | · | · | · | ✓ | 40% |
| Men Having Babies | · | · | · | · | ✓ | 20% |
| Surrogate Parenting Services | ✓ | ✓ | · | · | · | 40% |
| Physician's Surrogacy | · | ✓ | · | ✓ | · | 40% |
| Surrogacy4All | ✓ | · | · | ✓ | ✓ | 60% |
| Family Inceptions | ✓ | ✓ | · | · | ✓ | 60% |
| Creative Family Connections | · | ✓ | · | · | · | 20% |
| Egg Donor & Surrogate Solutions | ✓ | · | · | ✓ | · | 40% |
| Fertility Source Companies | · | · | · | · | ✓ | 20% |
| SurrogateFirst | ✓ | · | · | · | · | 20% |
| Family Source Consultants | ✓ | · | · | · | ✓ | 40% |
| Pinnacle Surrogacy | ✓ | · | · | · | · | 20% |
| Surrogate.com | ✓ | ✓ | · | · | · | 40% |
| Alcea Surrogacy | ✓ | · | · | · | ✓ | 40% |
| Golden Surrogacy | ? | · | · | ? | ? | 0% |
| Reproductive Possibilities | ✓ | · | · | · | ✓ | 40% |
| Surrogate Alternatives | ✓ | ✓ | · | · | ✓ | 60% |
| Northwest Surrogacy Center | ✓ | · | · | · | · | 20% |
| Center for Surrogate Parenting | ✓ | · | · | · | ✓ | 40% |
| Family Makers Surrogacy | ✓ | · | · | · | · | 20% |
| Roots Surrogacy | ✓ | ✓ | · | ✓ | ✓ | 80% |
| Babytree Surrogacy | ✓ | · | · | · | · | 20% |
| Egg Donor & Surrogacy Institute | ✓ | · | · | ✓ | · | 40% |
| Worldwide Surrogacy Specialists | ✓ | · | · | · | ✓ | 40% |
| Giving Tree Surrogacy | ✓ | · | · | ✓ | ✓ | 60% |
| Happy Beginnings | · | ✓ | · | ✓ | · | 40% |
| Brownstone Surrogacy | ✓ | · | · | ✓ | · | 40% |
| International Surrogacy Center | · | · | · | · | ✓ | 20% |
| IARC Surrogacy | ✓ | · | · | · | ✓ | 40% |
| Extraordinary Conceptions | ✓ | · | ✓ | · | ✓ | 60% |
| The Fertility Agency | ✓ | · | · | · | · | 20% |
| Elevate Baby | ✓ | ✓ | · | ✓ | · | 60% |
| Ivy Surrogacy | ✓ | · | · | ✓ | ✓ | 60% |
| Donor Concierge | · | · | · | ✓ | ✓ | 40% |
| The Donor Solution | · | ✓ | · | ✓ | · | 40% |
? = homepage blocked our automated check, so the on-site checks could not be verified for that row and are excluded from its score.
What the index establishes
Category findings
What this index establishes about the category as a whole. Covered on the call.
Next step
Turn this into a plan.
This index shows where each agency stands and which layer, model memory or live retrieval, is holding it back. A GEO Audit turns that into a prioritized action plan for one agency: the pages, entity infrastructure, schema, and AI crawler access to fix, in order, with the measurement re-run afterward to prove the lift.
Arcalea AEO Index · neutral two-layer baseline November 2026 · 42 agencies · a Galileo-family measurement surface
FAQ
Common questions about the AEO Index
What is the AEO Industry Index?
What is the difference between the memory and live-retrieval layers?
The index measures two instruments and never blends them. The parametric (memory) layer queries each model with web search off, capturing what the model has internalized about the category. The grounded (live-retrieval) layer lets the models search the live web before answering. Memory is the slow-moving reputation moat; retrieval is the fast, content-driven citation contest. The gap between the two layers is itself the finding.
Why does an agency rank differently on memory versus live retrieval?
An agency can hold a strong place in a model's memory yet lose the live-retrieval layer when competitors publish more citable, current content, or the reverse. The Delta Quadrant plots both layers at once, so you can see which lever an agency must pull: build durable reputation, or win the live citation contest.
How is AI visibility different from an SEO ranking?
SEO measures where a page ranks on a results page. AEO measures whether a brand is named and cited inside the AI-generated answer, where most people never click through to a link. An agency can rank well organically and still be absent from the AI answer, or lead the AI answer while trailing in organic search. This index reports both and shows where they diverge.
Which platforms and prompts does the index use?
Five platforms: ChatGPT, Gemini, Perplexity, Claude, and Microsoft Copilot. Each runs the same frozen prompt set. Most prompts are entity-neutral, meaning no agency is named and the model chooses who to recommend on its own; a separate head-to-head track deliberately names two agencies per prompt to test direct comparisons. Scores aggregate across platforms and prompt categories, with per-platform detail in each section.
Can Arcalea build this index for my category?
Yes. The methodology is category-agnostic. Give us your market and competitive set and we build the same two-layer index for your industry and your brand's position within it. Use the Get Your Index button to start.