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“Before Galileo, we buried our analytics teams with the task of showing our performance metrics to our clients.”
VP Strategic Partnerships
THEIR STORY
Celebrating Success
Celebrating Success
Creative, Awareness, Digital
Toyota, a global leader in automotive innovation, has a long-standing partnership with the United Negro College Fund (UNCF). This collaboration reflects Toyota’s deep commitment to education and diversity, aligning with their broader mission to drive positive change in communities around the world.
THE CHALLENGE
Increase Awareness
Toyota sought to highlight their enduring partnership with the UNCF in a way that would resonate with a broad audience. With the Super Bowl offering unparalleled reach, the challenge was to communicate their values of education and diversity in a compelling and authentic way amidst a crowded and competitive advertising landscape.
THE SOLUTION
Harnessing Data and Multi-Channel Strategies to Lead the Market
The brand partnered with Arcalea to build a strategic roadmap for success. The collaboration focused on leveraging data and insights to unlock growth opportunities:
Creative Direction:
A concept was developed that seamlessly integrated Toyota’s values with the UNCF mission. The creative vision ensured the message of education, empowerment, and diversity stood out with clarity and emotional impact.
Production:
To bring the concept to life, the team flew to Toyota’s state-of-the-art sound stages in Torrance, CA, where a full film crew captured the ad’s dynamic visuals, emphasizing a sense of hope and progress.
Digital Experience:
From post-production to sound design, the :60 final spot was created to be emotionally resonant and represent the brands in a way that would captivate audiences during the Super Bowl.
Media:
The ad was strategically placed during the Super Bowl, ensuring it reached a massive audience of 111 million viewers, maximizing Toyota’s investment in both media placement and brand visibility.
Results
Data-Driven Leadership in
Data-Driven Leadership in
Automobiles
The strategic initiatives delivered transformative results:
Toyota leveraged its long-standing partnership with the United Negro College Fund to highlight its commitment to education and diversity, using the Super Bowl’s vast platform to deliver a powerful message that resonated with millions.
By seamlessly integrating Toyota’s values with the UNCF mission, a compelling creative direction was developed, ensuring an emotionally impactful campaign that authentically reinforced Toyota’s dedication to social responsibility.
Through high-quality production, strategic digital execution, and prime Super Bowl media placement, Toyota maximized brand visibility, reaching 111 million viewers and reinforcing its leadership in both business and philanthropy.
Market Leadership
Toyota is a global leader in automotive innovation, known for quality, efficiency, and sustainability. It pioneered lean manufacturing and hybrid technology while expanding worldwide. Beyond business, Toyota supports environmental conservation, education, and disaster relief, reinforcing its commitment to social responsibility.
- 4th Ranking of Companies for Diversity
- 15 Years as a Top 50 DEI Company
