Case Study

Achieving Market Leadership With Data-Driven Strategies
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THEIR STORY

Reclaiming Leadership in the Pet Supply Market

Midwestern Pet Foods, the owner of the Earthborn Holistic brand, was at a critical juncture. Despite its legacy of serving loyal pet owners across 30 locations, the brand was at risk of market share erosion to online retailers. As customer habits shifted toward convenience-driven e-commerce, Earthborn Holistic considered how to modernize its operations.

Regional fragmentation and unrealized “dark data” left room for improvements and opportunities. To capitalize on these, Earthborn Holistic partnered with Arcalea to analyze opportunities and transform marketing, deepen customer connections, and establish its dominance in the regional pet supply market.

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THE CHALLENGE

Fighting Back Against National Giants

Earthborn Holistic faced critical challenges:

  1. Eroding Market Share: Amazon and other e-commerce giants could attract customers with convenience and home delivery.

  2. Fragmented Local Presence: Disparate store communications and decentralized messaging could potentially detract from local brand awareness.

  3. Lack of Customer Data: Without digital infrastructure, the brand had no way to track customer behavior or tailor its offerings.

If Earthborn Holistic didn’t act quickly, it risked minimizing its strength: local presence.

Premium Pet Food
THE SOLUTION

Building an Intelligent, Customer-Centric Ecosystem

Arcalea delivered a comprehensive strategy focused on local SEO, customer intelligence, and integrated e-commerce functionality.

Local SEO Dominance
  • Unified business listings across 30+ locations for consistent branding and improved visibility.
  • Corrected and enhanced directory information, adding structured data to improve organic search rankings.
  • Managed search reputation, building trust signals and positioning Earthborn Holistic as a local authority.
Strategic Advertising Campaigns
  • Designed campaigns based on competitive keyword analysis targeting hundreds of contextual keywords.
  • Ran local search campaigns to intercept customers during their decision-making journey, while display and social remarketing kept the brand top-of-mind.
Building Customer Intelligence with Click-and-Collect E-Commerce
  • Introduced click-and-collect functionality, allowing customers to purchase online and pick up in-store.
  • Captured first-party data, providing actionable insights into customer behavior and improving customer journeys.
Vendor Collaboration for ROI
  • Partnered with premium pet food vendors to track coupon redemptions and demonstrate program value.
  • Used analytics to create micro-conversions across the customer journey, improving purchase paths and enabling smarter marketing.
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Results

Data-Driven Leadership:
Localize E-commerce

The strategic initiatives delivered transformative results:
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Market Leadership

Arcalea’s process empowered Earthborn Pet Foods to harness regional demand, optimizing eCommerce strategies to localize offerings, enhance engagement, and drive conversions—transforming geographic insights into a competitive edge that strengthened customer connections and maximized sales across diverse regional markets.

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Organic Growth

Arcalea’s SEO strategy enabled Earthborn Pet Foods to increase local search, leveraging regional intent to drive organic traffic, increase visibility, and boost conversions—turning geographic insights into a scalable framework for sustained eCommerce growth across diverse markets.

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Paid Search Success

The goal was to turn localized demand into sustained eCommerce growth. Arcalea’s paid search strategy complemented SEO by amplifying regional reach, capturing high-intent local buyers, and driving intent-based conversions—ensuring Earthborn Pet Foods maximized visibility. 

Market Leadership

Our mission is to spearhead the promotion of brands through transparency, analysis, and execution driven by data. By anticipating marketing trends and providing cutting-edge strategies, we have positioned ourselves as a reliable partner in almost every aspect of marketing. Our dedication is to overcome challenges with perceptive analysis, enabling brands to attain sustainable growth and generate enduring value.

  • +67% Organic Increase
  • +96% Overall Traffic Increase
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Testimonials

KEY STAKEHOLDERS

"The agencies we tried just
didn't have the full-stack experience how to address our unique brand position. Finding a trusted partner is difficult in any space, with digital even more so. Arcalea's experience was completely different: and has ultimately been a game-changer for us."
Bill Bennett

Master Data to Master Growth

Data isn’t just a resource; it’s the roadmap. With Arcalea, gain clarity, uncover trends, and ensure every decision is grounded in predictive, actionable insights.
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