Ford Models, one of the most prestigious and influential modeling agencies, has played a key role in shaping the modern modeling industry. From pioneering model management practices to securing higher pay and better contracts for models, the agency has repeatedly led the way with efficient transformations.
Comp cards were wonderful quick references, but they must be mailed or dropped off at agencies and fashion houses. As these included current looks and vital stats, updates were also necessary--keeping fresh stacks of cards was mandatory. Without relying on print to introduce models, Ford Models could beat others to market.
While the comp cards that appeared in model agencies in the late sixties was likely an improvement, they still fell short. Clients needed to see models in action, walking, talking, communicating. Video did just that. The new digital approach is now common in the industry.
Instead of waiting for a better way, the agency was ready to revolutionize an industry process, adding speed, accuracy, and quality above mailed or hand-delivered still photos on card stock.
Clients will remember who had the state of the art digital video casting process, as they are better able to judge a fit for their needs, faster. Digital comp cards allow both models and agencies to instantly update and share portfolios.
Disrupting an industry, Ford Models saw the competitive advantage (for brand, model, and client) of digital comp cards.
Arcalea and Ford Models assessed the process and cost of paper-based comp cards and selected a medium that better fits the content of a model’s CV. By tackling NA, the agency staked ground in an efficient process before most considered abandoning traditional cards.
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