Case Study

Achieving Market Leadership With Data-Driven Strategies
conceiveAbilities
THEIR STORY

Helping Families Build Dreams Through Surrogacy

ConceiveAbilities is a pioneering third-party reproduction agency specializing in surrogacy. Known for its empathetic approach and dedication to helping families, the agency sought to expand its market reach, solidify its leadership, and grow its revenue sustainably in a competitive industry.
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THE CHALLENGE

Grow Market Share While Diversifying Revenue

ConceiveAbilities was in a fiercely competitive field. Despite a strong brand presence, they faced critical questions: How could they grow revenues while increasing profitability? How could they capitalize on presence while diversifying revenue streams with a sustainable, long-term strategy?

The agency needed a comprehensive approach to evaluate market opportunities, gain a competitive edge, and develop an integrated plan for national and local dominance.

Couple taking selfies Surrogacy
THE SOLUTION

Harnessing Data and Multi-Channel Strategies to Lead the Market

ConceiveAbilities partnered with Arcalea to build a strategic roadmap for success. The collaboration focused on leveraging data and insights to unlock growth opportunities:
Quantitative Market Analysis (QMA):
Arcalea conducted an in-depth evaluation of the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM). The analysis uncovered untapped opportunities, competitive insights, and strategic positioning recommendations.
SEO Leadership:
A long-term organic strategy positioned ConceiveAbilities as the clear leader in search visibility nationally and locally, cementing its authority in the market and cementing crucial trust signals with key audiences.
Paid Search Excellence:
Using Compass and Pulse, Arcalea was able to "see" dimensions in the market competition could not, implementing a highly efficient paid search strategy to rapidly meet demand while minimizing costs through rapid testing and iteration.
Multi-Channel Integration:
Native and paid social campaigns, with targeted geographic intelligence were layered into the mix to capitalize on audience engagement across channels, creating a seamless and compelling brand presence. CRO discovered opportunities in the conversion cycles, and cleared the way to increases in revenue.
Surrogacy Couple 2025
Results

Data-Driven Leadership in Family Planning

The strategic initiatives delivered transformative results:
market-leadership
Market Leadership

ConceiveAbilities became the undisputed leader in its field, outpacing all competitors and achieving 512% increased goal conversions. 

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Organic Growth

SEO efforts delivered a remarkable 112% increase in visibility, positioning the brand as the authority in surrogacy, outpacing competition by a minimum of 3:1.

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Paid Search Success

Paid strategies achieved a 47% increase in performance, uncovering new market opportunities and unmet demand, increasing revenue conversions by 38%.

Market Leadership

In the same way that companies like ConceiveAbilities became the undisputed leaders in their field, our goal to lead the way in promoting brands through data transparency, analysis and execution. By staying ahead of data trends and providing innovative solutions, we’ve positioned ourselves as a trusted source for nearly any marketing dimension. Our commitment is to outpace challenges analysis, empowering brands and leaders to create value for their organizations.

  • +300% Organic Increase
  • +512% Goal Completions
health-provider
Testimonials

KEY STAKEHOLDERS

"I've never seen another agency do what Arcalea does with research and data. They truly stand out and were a true trusted advisor to the ConceiveAbilities brand team."
Ben Disanti Disanti, Hicks + Partners

Master Data to Master Growth

Data isn’t just a resource; it’s the roadmap. With Arcalea, gain clarity, uncover trends, and ensure every decision is grounded in predictive, actionable insights.
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