Carnegie Fabrics, a leader in sustainable textiles and wallcoverings, sought to redefine industry standards through innovation and eco-conscious design. With a commitment to excellence, they deliver premium solutions that combine aesthetics, durability, and sustainability for commercial and residential spaces.
Carnegie Fabrics needed to better understand their market potential, including their total and serviceable addressable markets, while also improving visibility through organic and paid advertising efforts. Additionally, they sought to empower their sales team with educational, conversion-driving digital content.
Arcalea created high-quality digital content to educate and empower Carnegie’s sales team, ensuring consistent messaging and stronger customer engagement.
Enhanced paid campaigns increased awareness with target audiences, reducing cost-per-acquisition while expanding audience reach.
Achieved a significant increase in organic traffic, positioning Carnegie Fabrics as a trusted leader in sustainable design.
Overall 512% increase in serviceable obtainable market through both Paid and Earned & Owned.
Carnegie Fabrics exemplifies how data-driven strategy and execution can transform industry leadership. By discovering untapped market opportunities and driving innovation in digital content, SEO, and paid media, Carnegie Fabrics is positioned as the go-to source for sustainable and innovative design solutions.
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