Higher Education Enrollment Marketing
Colleges and universities face constant enrollment pressure. Arcalea connects every student touchpoint (search, social, content, and direct) to enrollment outcomes using multi-touch attribution, so you know exactly which programs are driving applications and where budget is being wasted.
WHY ENROLLMENT ATTRIBUTION WORKS
Why Enrollment Marketing Needs Full-Funnel Attribution
Most colleges market across a dozen channels but can't tell which ones actually move students from awareness to application. Arcalea's attribution models connect every touchpoint to enrollment outcomes, so your budget follows what works.
Enrollment Isn't Random. Data-Driven Higher Education Marketing That Proves It.
Colleges and universities operate under constant enrollment pressure. Recruiting top students across undergraduate, graduate, and executive programs requires understanding which touchpoints actually drive applications, and which ones drain budget. Most higher education institutions lack visibility into their multi-channel enrollment funnels, treating paid search, social, content, and brand awareness as disconnected programs. Arcalea builds attribution models that connect every student interaction to enrollment outcomes, so you know what's working.
Our Enrollment Marketing Approach
Search is constantly evolving, and Arcalea evolves with it. From Google to Bing to the rise of LLM search, we keep your business on the cutting edge with actionable insights and adaptable strategies.
Our Higher Education Clients
Arcalea has built enrollment strategies for some of the most competitive academic institutions in the country, including Northwestern, Penn State, Notre Dame, Miami of Ohio, University of Chicago, City Colleges of Chicago, and DeVry University. Higher education accounts for 65% of our business.
- Undergraduate Recruitment Campaigns
- Graduate Program Acquisition
- Executive Education Marketing
- Multi-Touch Attribution
- Yield Optimization Strategy
- Answer Engine Optimization (AEO)
- International Student Recruitment
- Enrollment Funnel Analytics
Northwestern Medill School of Journalism
Northwestern Medill School of Journalism engaged Arcalea to improve enrollment marketing efficiency across their graduate programs. Through rigorous creative and video testing, we identified the highest-performing messaging frameworks, resulting in 21-175% higher conversion rates and 22-66% lower cost per information request.
Our higher education work extends across the most competitive institutions in the country. At one M7 business school, our enrollment campaigns drove a +120% year-over-year increase in application submissions in Chicago and +625% in Miami, while reducing total spend by 13%. A partner Executive Education program achieved a 90% reduction in cost per registration, with just 3% of spend generating 30% of all registrations.
- 22-66% LOWER COST PER INFO REQUEST
- 21-175% HIGHER CONVERSION RATES
