THE ONLY ATTRIBUTION PLATFORM BUILT TO

OPTIMIZE MARKETING PERFORMANCE TO ACTUAL REVENUE

Galileo is a cookieless, first-party, multi-touch attribution platform built for real-time performance. It measures every customer touchpoint across channels and connects it to revenue—not vanity metrics.

Unlimited Lookback Window
Revenue-Based Attribution, Not Just Clicks
CRM-Synced, Channel-Agnostic Insights
Arcalea’s Guarantee

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Brand Experience

From global brands to industry disruptors, our clients share one common goal: harnessing the power of data to outpace their competition.

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Platform Capabilities

Cookieless & Privacy-First

Galileo uses proprietary first-party tracking and a cookieless payload architecture to ensure accuracy, compliance, and data ownership.

Revenue-Centric Attribution

Go beyond clicks. Galileo tracks every touchpoint and connects it directly to revenue.

Real-Time CRM Integration

Seamlessly integrates with CRMs like HubSpot, Salesforce, and Slate.

Technical Advantages

First-Party Data Architecture

Future-proof your technical architecture with first-party data capture and eliminate uncertainty from your ecosystem.

Machine Learning for Attribution

AI-driven insights drive performance faster than analysts alone. Demand more from your marketing platform.

Live Time-Series Dashboard

See performance across multiple dimensions and identify the most valuable traffic source for revenue conversions.

Why Galileo?

Predictive Revenue Modeling

See the future value of every campaign before spend.

Real-Time Optimization

Make daily decisions based on revenue data, not guesswork.

Unlimited Touchpoints

From ad click to close, nothing is lost.

Platform-Agnostic

Galileo doesn't rely on APIs from biased networks.

Strategic Consulting

WHAT DOES GALILEO PROMISE?

See the Revenue Value of your Data

Attribute to actual Revenue

Isolate and Multiply Revenue Drivers

Increase ROI Predictably

Galileo vs. Built-In Attribution Platforms

Feature	Most Built-In Attribution Platforms	Galileo (Arcalea)
Multi-Touch Attribution (First, Last, Linear, Time Decay, Custom Models, etc.)
Unlimited Lookback Windows
First-Party, Cookieless Tracking
Cross-device tracking with Unified Customer Profiles across devices
Full CRM integration sync to enrich and complete CRM records
Live dashboard with customizable insights
Industry-specific or business-specific custom attribution models
Reporting reveals inter-channel influence and full-funnel ROI optimization
Machine Learning & AI maximizes discovery and predictive modeling
Eliminates “automation bias” by using complete, owned data instead of ad platform self-reporting.
Tracks and maps every touchpoint (paid, owned, earned)
Deployable in days; minimal lift for agencies
Tracks actual revenue impact and LTV instead of focusing on vanity metrics.