Arcalea
  • Our Process
    • Step 1: Strategic Assessment
    • Step 2: Quantitative Analysis
    • Step 3: Tactical Implementation
  • Practice Areas
    • ASSESS
      • Quantitative Market Assessment
      • Marketing Strategic Planning
    • ANALYZE
      • Analytics/Business Intelligence
      • Artificial Intelligence/Machine Learning
      • Migration Planning Assessment
    • IMPLEMENT
      • Advertising Management
      • CRM/CDP Integration
      • Inbound Marketing
      • Organic Search/SEO
      • Marketing Automation
  • Case Studies
    • ConceiveAbilities
    • Novel Coworking
  • About Us
  • Insights
  • Contact Us
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ANALYZE

Artificial Intelligence / Machine Learning

Artificial Intelligence unlocks insights beyond the capacity of human analysis. With new data available from nearly every conceivable touch point, leaders have the ability to divine decisioning and forecasting once impossible. The opportunities provided by AI provide leaders the capacity to create information imbalance, focus key resources, and increase competitive forces toward truly transformative business change.
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Machine Learning in Marketing

Machine Learning in Marketing

What it is and why it matters Introduction Machine Learning allows computers to discover the underlying rules...

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Managing the Digital Advertising Ecosystem to Create Value

Managing the Digital Advertising Ecosystem to Create Value

Advertising Management - Featured, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Marketing Automation, Marketing Strategic Planning, Migration Planning Assessment, Online Advertising, Quantitative Marketing, Search Engine Marketing, Social Media Marketing

The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various...

read more
The Marketing CRM

The Marketing CRM

Advertising Management, Analytics / Business Intelligence, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration - Featured, Inbound Marketing, Marketing Automation, Migration Planning Assessment

The marketing-focused CRM captures every interaction, preference, history of the customer analyzes volumes of historical ... read more
Business Intelligence: Predictive Revenue Modeling

Business Intelligence:
Predictive Revenue Modeling

Advertising Management, Analytics/Business Intelligence - Featured, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Marketing Strategic Planning, Online Advertising, Quantitative Marketing

Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of...

read more
Data Science Maturity Models (DSMMs): A Broad Consensus Composite

Data Science Maturity Models (DSMMs): A Broad Consensus Composite

Analytics / Business Intelligence, Artificial Intelligence, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Inbound Marketing, Marketing Automation, Marketing Strategic Planning, Migration Planning Assessment

The majority of Data Science Maturity Models (DSMMs) reviewed cover 4-5 levels with outliers reaching 6 ... read more
An Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)

An Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)

Artificial Intelligence & Machine Learning, Inbound Marketing, Migration Planning Assessment, Organic Search/SEO, SEO

Google Analytics is such a deep and comprehensive system, that advertisers are regularly finding new ways to use...

read more
Search Data Science Shows the Modern Buyer’s Journey is Not Linear

Search Data Science Shows the Modern Buyer’s Journey is Not Linear

Advertising Management, Analytics / Business Intelligence, Artificial Intelligence & Machine Learning, Marketing Automation - Featured, Marketing Strategic Planning, Online Marketing, Organic Search/SEO, Quantitative Marketing

The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in...

read more
7 Useful Tips for Online Business Development

7 Useful Tips for Online Business Development

Artificial Intelligence & Machine Learning, Business Intelligence, SEO

Anyone can start an online business, but the hard part is growing it. That often requires time and money that...

read more
How Data Can Inform Your Marketing Strategy

How Data Can Inform Your Marketing Strategy

Analytics / Business Intelligence, Artificial Intelligence & Machine Learning, Business Intelligence, Inbound Marketing, Marketing Strategic Planning, SEO

For a long time, people have had the misconception that data and creativity are opposites - that data, with all...

read more

What Role Does Marketing Automation Play in Your Business?

Artificial Intelligence & Machine Learning, Business Advice, CRM/CDP Integration, Online Marketing

The very core of marketing automation is about creating personalized one-to-one experiences that are triggered by...

read more
Managing the Digital Advertising Ecosystem to Create Value

Managing the Digital Advertising Ecosystem to Create Value

Advertising Management - Featured, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Marketing Automation, Marketing Strategic Planning, Migration Planning Assessment, Online Advertising, Quantitative Marketing, Search Engine Marketing, Social Media Marketing

The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various...

read more
The Marketing CRM

The Marketing CRM

Advertising Management, Analytics / Business Intelligence, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration - Featured, Inbound Marketing, Marketing Automation, Migration Planning Assessment

The marketing-focused CRM captures every interaction, preference, history of the customer analyzes volumes of historical ... read more
Business Intelligence: Predictive Revenue Modeling

Business Intelligence:
Predictive Revenue Modeling

Advertising Management, Analytics/Business Intelligence - Featured, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Marketing Strategic Planning, Online Advertising, Quantitative Marketing

Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of...

read more
Data Science Maturity Models (DSMMs): A Broad Consensus Composite

Data Science Maturity Models (DSMMs): A Broad Consensus Composite

Analytics / Business Intelligence, Artificial Intelligence, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Inbound Marketing, Marketing Automation, Marketing Strategic Planning, Migration Planning Assessment

The majority of Data Science Maturity Models (DSMMs) reviewed cover 4-5 levels with outliers reaching 6 ... read more
An Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)

An Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)

Artificial Intelligence & Machine Learning, Inbound Marketing, Migration Planning Assessment, Organic Search/SEO, SEO

Google Analytics is such a deep and comprehensive system, that advertisers are regularly finding new ways to use...

read more
Search Data Science Shows the Modern Buyer’s Journey is Not Linear

Search Data Science Shows the Modern Buyer’s Journey is Not Linear

Advertising Management, Analytics / Business Intelligence, Artificial Intelligence & Machine Learning, Marketing Automation - Featured, Marketing Strategic Planning, Online Marketing, Organic Search/SEO, Quantitative Marketing

The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in...

read more
7 Useful Tips for Online Business Development

7 Useful Tips for Online Business Development

Artificial Intelligence & Machine Learning, Business Intelligence, SEO

Anyone can start an online business, but the hard part is growing it. That often requires time and money that...

read more
How Data Can Inform Your Marketing Strategy

How Data Can Inform Your Marketing Strategy

Analytics / Business Intelligence, Artificial Intelligence & Machine Learning, Business Intelligence, Inbound Marketing, Marketing Strategic Planning, SEO

For a long time, people have had the misconception that data and creativity are opposites - that data, with all...

read more

What Role Does Marketing Automation Play in Your Business?

Artificial Intelligence & Machine Learning, Business Advice, CRM/CDP Integration, Online Marketing

The very core of marketing automation is about creating personalized one-to-one experiences that are triggered by...

read more

OTHER TOPIC AREAS

Migration Planning Assessment

Advertising Management

CRM/CDP Integration

OUR PROCESS

Step 1: Strategic Assessment

Step 2: Quantitative Analysis

Step 3: Tactical Implementation

PRACTICE AREAS

Quantitative Market Assessment
Marketing Strategic Planning
Analytics/Business Intelligence
Artificial Intelligence/Machine Learning
Migration Planning Assessment
Advertising Management
CRM/CDP Integration
Inbound Marketing
Organic Search/SEO
Marketing Automation

CASE STUDIES

ConceiveAbilities
Novel Coworking

CONNECT WITH US

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73 West Monroe Street

Chicago, Illinois 60603

312-248-4272

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