Data Science Solutions

Transforming Data Into Intelligence

At Arcalea, we turn data into actionable intelligence that drives growth and competitive advantage. Our multidisciplinary team combines technical prowess and strategic insight, tackling complex challenges to optimize marketing outcomes. By integrating tools like Galileo, Compass, and the QMA, we create measurable, impactful solutions across every channel.

Bridge the Gap Between Insights and Outcomes

Arcalea’s data science solutions empower organizations to align operational efforts with strategic goals. From defining metrics that matter to establishing attribution models, we help connect marketing performance to business outcomes in a way that’s meaningful and measurable.

Build a Scalable Data Ecosystem

We ensure precise data collection through proprietary tools like Quark Pixel. Our ecosystem integrates seamlessly with third-party platforms to provide consistent and comprehensive data capture—essential for powering insights and ensuring compliance as privacy standards evolve.

Empowering Performance with Partnerships

Strategic collaboration ensures success. Arcalea partners with premier technology providers to offer you superior tools and resources that enhance site performance and business results.

Galileo

The most advanced multitouch attribution and enterprise analytics platform in the industry.

HubSpot

Utilizing HubSpot's robust framework to deepen understanding of revenue-driving touchpoints and conversions.

Epicor

Delivering transformative eCommerce value with our enterprise integration experience.

Salesforce

Galileo elevates Salesforce CRM with deep attribution, connecting marketing to pipeline growth and revenue impact.

ServiceTitan

Tracking marketing efficiency in ServiceTitan, linking campaigns directly to booked jobs and revenue growth.

SugarCRM

Enhancing SugarCRM customer journeys with optimized spend - connecting marketing to sales across all channels.

Paid Search

Enhances Meta ad performance with multi-touch attribution, accurately linking campaigns to conversions and ROI.

Google Ads Partner

Optimizing Google Ads' spend to ensure budget allocation drives measurable conversions.

Slate

Leveraging Slate's CRM to map the full student journey for precise enrollment insights.

Turning Insights Into Action

Strategic Problem Solvers

We dive deep to align your data strategy with business goals.

Assumption Challengers

Our iterative approach ensures no stone is left unturned.

Data Pathfinders

Be the hero of your story as our data scientists guide you to success.

Analytics Innovators

Our proprietary tools lead the market in innovation.

Transforming Data into Value

Using Galileo, a national healthcare provider reduced CPA and increased patient acquisition.

22 KEYWORDS INCREASED
32% INCREASE IN SEARCH

Discovering the Market Dynamics

Using Compass AI, a technology brand discovered the true organic search ranking factors to increase organic revenue.

112% INCREASE IN ORGANIC
2 NEW MARKETS SEGMENTS

Rapid Market Response

For one real estate company, the standard agency "set it and forget it" approach wasn't good enough.

23% REDUCTION IN SPEND
28% INCREASED LEADS

Impact Every Point of the Life Cycle

To maximize ROI, businesses need tools and expertise that create lift from end-to-end. Our G-STIC process ensures that goals, strategy, and tactics are aligned; our Quantitative Marketing Assessment allows brands to accurately measure competitors across dozens of dimensions and thousands of data points.

Our flagship attribution analytics platform, Galileo, isolates and visualizes the factors and attributes that define customer journeys to revenue, creating data-based CRO that replicates successful tactics and reduces those that don’t.

The Compass AI Search program quantifies the industry-specific factors that drive page-one SERP placement to expand visibility and revenue at critical decision points. Pulse Ad Management guarantees control over spends, while Team Delta focuses on challenges that lead to greatest opportunities for performance–across all relevant dimensions.

We Make It Look Easy

At Arcalea, Galileo turns the complex into clarity. Designed to simplify intricate data landscapes, Galileo empowers businesses to harness actionable insights while delivering the depth of advanced analytics. Our expertise includes:

Comprehensive Multi-Touch Attribution Modeling
Advanced Predictive Analytics
Intelligent Data Integration and Tracking Solutions
Robust Analytics Solution Design and Architecture
Platform Configuration and Optimization Audits
Anomaly Detection and Trend Analysis

PAID MEDIA

Arcalea drives impactful results with advanced paid media strategies, leveraging data-driven tactics to optimize investment allocation and audience targeting. Whether it's search, social, or programmatic, our approach maximizes ROI and engagement. Let’s get your paid media working smarter.

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EARNED & OWNED MEDIA

Your brand’s success starts with the assets you own. Arcalea’s earned and owned media services ensure your channels—from SEO to content marketing—are optimized to captivate audiences and deliver measurable business results.

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