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Marketing Automation

Moving quickly and accurately requires adopting technology that automates the repetitive and facilitates the complex. Today’s Marketing Automation does both. From AI-assisted lead scoring to tailored customer development throughout their journey, current innovative platforms allow customization for any business. With expert utilization, an automation platform uses captured interaction data to dynamically serve each individual–with accurate messaging and decisioning at each point–transforming prospects to lifelong advocates.

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Search Data Science Shows the Modern Buyer’s Journey is Not Linear

The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in...

Strategic Marketing Automation

Business Intelligence, Marketing Automation, Marketing Strategic Planning, Online Marketing

How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing automation (MA) is...

Marketing Strategic Planning

Analytics/Business Intelligence, Business Intelligence, Marketing Automation, Marketing Strategic Planning - Featured, Migration Planning Assessment, Online Marketing, Organic Search/SEO

Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium Cecilia started...

Managing the Digital Advertising Ecosystem to Create Value

Advertising Management - Featured, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Marketing Automation, Marketing Strategic Planning, Migration Planning Assessment, Online Advertising, Quantitative Marketing, Search Engine Marketing, Social Media Marketing

The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various...

The Marketing CRM

Advertising Management, Analytics/Business Intelligence, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration - Featured, Inbound Marketing, Marketing Automation, Migration Planning Assessment

The marketing-focused CRM captures every interaction, preference, history of the customer analyzes volumes of historical ... read more

Data Science Maturity Models (DSMMs): A Broad Consensus Composite

Analytics/Business Intelligence, Artificial Intelligence, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Inbound Marketing, Marketing Automation, Marketing Strategic Planning, Migration Planning Assessment

The majority of Data Science Maturity Models (DSMMs) reviewed cover 4-5 levels with outliers reaching 6 ... read more

Machine Learning in Marketing

Advertising Management, Analytics/Business Intelligence, Artificial Intelligence, Artificial Intelligence & Machine Learning, Artificial Intelligence & Machine Learning - Featured, Business Intelligence, CRM/CDP Integration, Marketing Automation, Marketing Strategic Planning, Quantitative Marketing

What it is and why it matters Introduction Machine Learning allows computers to discover underlying patterns in...

Migration Planning Assessment

Advanced SEO Techniques, Advertising Management, Analytics/Business Intelligence, Business Intelligence, Content Marketing, Marketing Automation, Marketing Strategic Planning, Migration Planning Assessment - Featured, Quantitative Marketing

Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page, resources, and...

Evergreen vs. Seasonal Content

Content Marketing, Marketing Automation, Organic Search/SEO

Every blog post or article you’ve ever read falls into two categories: seasonal content and evergreen content....

Useful SEO Tips for B2B Companies

Marketing Automation, SEO

B2B companies occupy a large niche. They tend to bring in large and steady revenues, but often struggle to find...