Arcalea
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    • ASSESS
      • Quantitative Marketing Assessment
      • Marketing Strategic Planning
    • ANALYZE
      • Analytics/Business Intelligence
      • Artificial Intelligence/Machine Learning
      • Migration Planning Assessment
    • IMPLEMENT
      • Advertising Management
      • CRM/CDP Integration
      • Inbound Marketing
      • Organic Search/SEO
      • Marketing Automation
  • Case Studies
    • Healthcare
    • Real Estate/Office Space
    • Cannabis
    • E-Commerce
    • Manufacturing
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    • Higher Education
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ASSESS

Quantitative Marketing Assessment

Brands compete for revenue, market share, and profitability in an increasingly dynamic environment. To align business goals and strategic positioning with implementation, company leaders must possess a holistic market view and an understanding of both the primary business, and the competitive positioning of other players. Evaluating relevant variables across the spectrum of competitive dimensions, Arcalea’s Quantitative Market Assessment (QMA) analyzes the respective landscapes of business and key competitors, establishing industry-specific benchmarking research, regardless of the industry, bringing both complete market intelligence and focus to business leadership.

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Quantitative Market Assessment

Quantitative Market Assessment

Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued competitive...

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Return on Marketing Investment (ROMI)

Return on Marketing Investment (ROMI)

Business Intelligence, Marketing Strategic Planning, Online Marketing, PPC, Quantitative Marketing

Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing has been a...

read more
HubSpot vs. Salesforce

HubSpot vs. Salesforce

Advertising Management, Business Intelligence, CRM / CDP, CRM/CDP Integration, Inbound Marketing, Quantitative Marketing

A customer relationship management (CRM) platform can influence every aspect of a business— from operational...

read more
Managing the Digital Advertising Ecosystem to Create Value

Managing the Digital Advertising Ecosystem to Create Value

Advertising Management - Featured, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Marketing Automation, Marketing Strategic Planning, Migration Planning Assessment, Online Advertising, Quantitative Marketing, Search Engine Marketing, Social Media Marketing

The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various...

read more
Business Intelligence: Predictive Revenue Modeling

Business Intelligence:
Predictive Revenue Modeling

Advertising Management, Analytics/Business Intelligence - Featured, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Marketing Strategic Planning, Online Advertising, Quantitative Marketing

Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of...

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Machine Learning in Marketing

Machine Learning in Marketing

Advertising Management, Analytics / Business Intelligence, Artificial Intelligence, Artificial Intelligence & Machine Learning - Featured, Business Intelligence, CRM/CDP Integration, Marketing Automation, Marketing Strategic Planning, Quantitative Marketing

What it is and why it matters Introduction Machine Learning allows computers to discover underlying patterns in...

read more
Migration Planning Assessment

Migration Planning Assessment

Advanced SEO Techniques, Advertising Management, Analytics / Business Intelligence, Business Intelligence, Content Marketing, Marketing Automation, Marketing Strategic Planning, Migration Planning Assessment - Featured, Quantitative Marketing

Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page, resources, and...

read more
Search Data Science Shows the Modern Buyer’s Journey is Not Linear

Search Data Science Shows the Modern Buyer’s Journey is Not Linear

Advertising Management, Analytics / Business Intelligence, Artificial Intelligence & Machine Learning, Marketing Automation - Featured, Marketing Strategic Planning, Online Marketing, Organic Search/SEO, Quantitative Marketing

The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in...

read more
Why Keywords, Alt-text and Meta Descriptions are Important

Why Keywords, Alt-text and Meta Descriptions are Important

Inbound Marketing, Migration Planning Assessment, Organic Search/SEO, Quantitative Marketing, SEO

Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search...

read more
Which Social Media Channels are Best for Your Business?

Which Social Media Channels are Best for Your Business?

Organic Search/SEO, Quantitative Marketing, Social Media Marketing

It’s no secret that social media marketing can be a powerful brand tool. When executed properly, having a social...

read more
Return on Marketing Investment (ROMI)

Return on Marketing Investment (ROMI)

Business Intelligence, Marketing Strategic Planning, Online Marketing, PPC, Quantitative Marketing

Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing has been a...

read more
HubSpot vs. Salesforce

HubSpot vs. Salesforce

Advertising Management, Business Intelligence, CRM / CDP, CRM/CDP Integration, Inbound Marketing, Quantitative Marketing

A customer relationship management (CRM) platform can influence every aspect of a business— from operational...

read more
Managing the Digital Advertising Ecosystem to Create Value

Managing the Digital Advertising Ecosystem to Create Value

Advertising Management - Featured, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Marketing Automation, Marketing Strategic Planning, Migration Planning Assessment, Online Advertising, Quantitative Marketing, Search Engine Marketing, Social Media Marketing

The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various...

read more
Business Intelligence: Predictive Revenue Modeling

Business Intelligence:
Predictive Revenue Modeling

Advertising Management, Analytics/Business Intelligence - Featured, Artificial Intelligence & Machine Learning, Business Intelligence, CRM/CDP Integration, Marketing Strategic Planning, Online Advertising, Quantitative Marketing

Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of...

read more
Machine Learning in Marketing

Machine Learning in Marketing

Advertising Management, Analytics / Business Intelligence, Artificial Intelligence, Artificial Intelligence & Machine Learning - Featured, Business Intelligence, CRM/CDP Integration, Marketing Automation, Marketing Strategic Planning, Quantitative Marketing

What it is and why it matters Introduction Machine Learning allows computers to discover underlying patterns in...

read more
Migration Planning Assessment

Migration Planning Assessment

Advanced SEO Techniques, Advertising Management, Analytics / Business Intelligence, Business Intelligence, Content Marketing, Marketing Automation, Marketing Strategic Planning, Migration Planning Assessment - Featured, Quantitative Marketing

Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page, resources, and...

read more
Search Data Science Shows the Modern Buyer’s Journey is Not Linear

Search Data Science Shows the Modern Buyer’s Journey is Not Linear

Advertising Management, Analytics / Business Intelligence, Artificial Intelligence & Machine Learning, Marketing Automation - Featured, Marketing Strategic Planning, Online Marketing, Organic Search/SEO, Quantitative Marketing

The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in...

read more
Why Keywords, Alt-text and Meta Descriptions are Important

Why Keywords, Alt-text and Meta Descriptions are Important

Inbound Marketing, Migration Planning Assessment, Organic Search/SEO, Quantitative Marketing, SEO

Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly on search...

read more
Which Social Media Channels are Best for Your Business?

Which Social Media Channels are Best for Your Business?

Organic Search/SEO, Quantitative Marketing, Social Media Marketing

It’s no secret that social media marketing can be a powerful brand tool. When executed properly, having a social...

read more

OTHER TOPIC AREAS

Marketing Strategic Planning

Analytics/Business Intelligence

Artificial Intelligence/Machine Learning

PRACTICE AREAS

Quantitative Market Assessment
Marketing Strategic Planning
Analytics/Business Intelligence
Artificial Intelligence/Machine Learning
Migration Planning Assessment
Advertising Management
CRM/CDP Integration
Inbound Marketing
Organic Search/SEO
Marketing Automation

CASE STUDIES

Healthcare
Real Estate/Office Space
Cannabis
E-Commerce
Manufacturing
Transportation
Higher Education

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Insights
Contact us

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Chicago, Illinois 60603

312-248-4272

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