The AEO Industry Index is Arcalea's ongoing research program measuring AI citation patterns across sectors: who appears, who doesn't, and why the gap exists. Published by vertical. Available now.
What We Build
Everything we do fits inside three disciplines.
Arcalea's 3 service lanes cover the full marketing intelligence stack. Measure ties every channel to closed revenue using Galileo (attribution) and Compass (search intelligence). Accelerate runs paid media, SEO, AEO, and content against those revenue baselines. Amplify engineers the AI systems and automation that scale output without scaling headcount.
Measure
See exactly what's working. Before you spend another dollar.
Most marketing organizations track attribution, search performance, and AI visibility separately, if at all. The Measure lane integrates all three into a single intelligence foundation: Galileo traces every marketing dollar to closed revenue; Compass converts organic search performance into quantified economic value; and the AEO Index tracks exactly where your brand appears in AI-generated answers across ChatGPT, Perplexity, Gemini, Google AI, and Copilot. Three surfaces, one connected view, because the decisions that matter most require seeing the full picture.
For CMOs · VPs of Marketing · University Marketing Leads · Board-Reporting Executives
Talk to a Data Scientist →
Galileo Analytics Platform
Proprietary · Built by Arcalea
$250M+
media spend optimized through Galileo
500M+
data points analyzed annually
+36%
average ROI improvement post-attribution build
8 yrs
production machine learning in market
Multi-Touch Attribution
Custom models that accurately assign credit across every channel, campaign, and touchpoint.
Galileo Platform →Galileo Analytics Platform
Proprietary intelligence dashboard that surfaces the decisions your data is trying to tell you.
Galileo Platform →Audience Intelligence
AI-driven segmentation and behavioral modeling to define, find, and convert your highest-value buyers.
Data & AI Services →CRM & Data Integration
Unified pipelines connecting CRM, ad platforms, analytics, and offline sources into one source of truth.
Data & AI Services →Quantitative Market Assessment
A 20-dimension competitive baseline built before major market entries, category expansions, or budget realignments. QMA quantifies where share is available, where competitors are overextended, and where Arcalea recommends you move first.
Learn About QMA →AEO Index & Audit
The AEO Index tracks where your brand appears when buyers query ChatGPT, Perplexity, Gemini, and Google AI: by prompt, by platform, by competitor. The AEO Audit diagnoses why: identifying the infrastructure gaps in schema, entity coverage, and content structure that determine citation frequency.
AEO Index & Audit →| Lane | Core Function | Key Platform | Primary Outcome |
|---|---|---|---|
| Measure | Attribution and search intelligence | Galileo (multi-touch attribution), Compass (SEO value) | Every marketing dollar tied to closed revenue |
| Accelerate | Paid media, SEO, AEO, and content | Galileo closed-revenue benchmark | Channel spend optimized against revenue baselines |
| Amplify | Operational systems and compounding infrastructure | AEO Index, AI visibility tracking | Sustainable competitive advantage beyond campaign-level gains |
AEO Industry Index
We publish what we find.
Accelerate
Win the attention your brand deserves. Then convert it.
Demand generation that runs without attribution data produces waste by design. The Accelerate lane runs paid search, paid social, SEO, AEO, and content directly against the revenue baselines established in Measure, so every channel decision is informed by what the data already says drives closed revenue, not platform defaults or historical averages. As a Google Premier Partner ranked in the top 3% globally, Arcalea brings certified access, direct account support, and performance benchmarks most agencies can't match.
For CEOs · CROs · Growth Leaders · Regional Marketing Directors
Discuss Your Growth Goals →
Google Premier Partner: Top 3% Globally
Certified annually · Performance + growth
Top 3%
Google Premier Partner globally
111M
Super Bowl viewers reached (Toyota)
+35%
lead gen increase, Northwestern Medill
30 yrs
combined senior media experience
Paid Search (SEM/PPC)
Google and Bing campaign architecture engineered for conversion, not just clicks.
Paid Media Services →Paid Social
Meta, LinkedIn, TikTok, and YouTube campaigns built on audience intelligence, not demographic guesses.
Paid Media Services →Programmatic & Display
Data-driven targeting across premium inventory, managed through our proprietary DSP stack.
Paid Media Services →SEO, AEO & GEO
The architecture of authority in 2026: traditional search, AI answer engines, and generative visibility.
SEO & AEO Services →Content Strategy & Production
Editorial content engineered to rank, resonate, and move buyers through the decision cycle.
SEO & Content Services →Email & Marketing Automation
Lifecycle programs and CRM-integrated nurture sequences that convert and retain.
SEO & Content Services →
Amplify
Build the systems that compound.
Most marketing teams hit a ceiling where the only path to more output is more headcount. The Amplify lane is built around that constraint, engineering the AI workflows, automation infrastructure, and economic reporting systems that let organizations scale output without scaling the team. This includes agentic AI on production models from OpenAI, Anthropic, and Google; the Compass Operations Platform for board-ready economic reporting; and custom integrations that connect marketing data directly to business operations.
For COOs · CFOs · Operations Leaders · Digital Transformation Leads
Talk to Our Engineering Team →
Compass Search Intelligence Platform
Proprietary · Built by Arcalea
580 hrs
automated per month (equiv. 3-4 FTEs)
$0
marginal cost once the system is built
$500K+
media budget recovered in 4 weeks via automation
5 LLMs
OpenAI, Anthropic, Google, Meta, and Mistral models powering production agentic systems
Agentic AI Workflows
Custom AI agents that perform real marketing and operational tasks, not just surface insights.
Data & AI Services →Compass Search Intelligence
Arcalea's ML-based search intelligence platform that decomposes organic ranking factors and quantifies the financial value of SEO. Has assessed over $1.4 billion in media value. Feeds directly into AEO and content strategy decisions.
Compass Platform →Marketing Automation
End-to-end automation of repeatable tasks, from campaign activation to reporting delivery.
Data & AI Services →Data Pipeline Engineering
Custom ETL and data infrastructure that feeds your systems with clean, reliable, real-time data.
Data & AI Services →AI Architecture Consulting
Strategic guidance on integrating large language models into your existing marketing and ops stack.
Data & AI Services →Team Delta Embedded Model
Senior data scientists embedded in your org, built to transfer knowledge, not create dependency.
Meet Team Delta →
Platform & Technology Partners
