Michael Stratta
Built to bridge the gap between marketing complexity and measurable outcomes.
Michael Stratta founded Arcalea in 2015 with a single conviction: that data science should be a core competency in marketing, not a vendor relationship. In the decade since, he's built the firm into a Google Premier Partner (top 3% globally), a Fortune-recognized innovator, and one of Inc. Magazine's fastest-growing companies in the country.
Under his leadership, Arcalea built Galileo, a proprietary multi-touch attribution platform, and Compass, a search intelligence engine that has assessed over $1.4B in industry value. The AEO Index, Arcalea's AI search visibility measurement platform, is his most recent contribution to the field.
Michael holds an MBA from Northwestern University's Kellogg School of Management and is completing a Master's in Data Science, also at Northwestern. He is a federally qualified expert witness in search and SEO, a credential earned through court-qualified analysis, tested under cross-examination in Fortune 100 litigation.
In 2025, he co-authored a three-part Harvard Business Publishing case study series with Professor Mohanbir Sawhney of Kellogg, exploring attribution modeling and marketing analytics through Galileo. The series is used in business school curricula to teach data-driven marketing strategy.
- MBA, Northwestern University, Kellogg School of Management
- MS Data Science (in progress), Northwestern University
- BA, Miami University (Ohio)
- Federally qualified expert witness: search, SEO, and digital marketing analytics
- Harvard Business Publishing case study author, 2025 (with Prof. Mohanbir Sawhney)
- Google Premier Partner founder, top 3% globally (2026)
Three-part case study series. Now taught in business schools.
Co-authored with <strong>Professor Mohanbir Sawhney</strong> of Northwestern's Kellogg School of Management, the series uses Arcalea's Galileo platform to examine how data-driven attribution transforms marketing strategy. Published through Harvard Business Publishing and integrated into business school curricula globally.
Coverage and recognition from the outlets that cover marketing and business.
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The GSTIC Framework: A Complete Guide to Marketing Strategic PlanningArcalea Insights
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How to Manage SEO for LLM RankingArcalea Insights
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Mastering Marketing AttributionArcalea Insights
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AEO Industry Index: Higher EducationArcalea Insights
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AEO Industry Index: Commercial MEPArcalea Insights
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AEO Industry Index: SurrogacyArcalea Insights
Court-qualified analysis, tested under cross-examination.
Michael has served as a federally qualified expert witness in search engine optimization and digital marketing analytics for Fortune 100 litigation. His methodology meets the evidentiary standard of beyond reasonable doubt and holds up under cross-examination.
For expert witness inquiries, contact Arcalea directly.
Expert Witness InquiriesWork with the team that built the platform Harvard teaches.
Attribution clarity, AI search visibility, or an expert witness: the conversation starts the same way.