No. Team Delta works alongside your existing staff. We add specialist depth, data infrastructure, and senior capacity without displacing roles. Most clients have an internal marketing manager; we integrate with them, not over them.
How We Work
Not an agency. Not a consultant. A Delta team.
Team Delta is Arcalea's embedded model: senior specialists deployed inside your marketing operation, working in your stack, on your calls, reporting to your leadership. The output of an agency, the accountability of a hire.
The Model
We sit inside your team.
Not outside it.
The agency model was designed for mass production. Team Delta was designed for companies that need senior thinking, fast, without the overhead of a full-time hire.
Typical Agency
How most relationships work
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Account managers relay context to junior teams who don't know your business
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Monthly calls where you learn what happened, not what to do next
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Reporting that shows activity metrics, not business outcomes
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One-size-fits-all playbooks applied regardless of your market position
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Scope creep penalties when your business evolves mid-engagement
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Senior talent pitches, junior staff executes, and you never meet them
Team Delta
How Arcalea works
✓
Specialists embedded in your Slack, your standups, your internal rhythm
✓
Weekly working sessions oriented around decisions, not status updates
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Galileo dashboard gives your team live visibility into performance at any time
✓
Strategy built from your first-party data: benchmarks are reference, not gospel
✓
Outcome-based scoping adjusts as your priorities evolve without renegotiation
✓
The person in your kickoff is the person doing the work every week
Senior-only
Every specialist has 8+ years in their discipline. No juniors on client accounts.
92%
Client retention past year one. Most relationships run 3+ years.
14 days
Average time from signed agreement to first live deliverable in your hands
3 lanes
MEASURE, ACCELERATE, and AMPLIFY specialists available as a unified team or by discipline
Org Design
Your team. Plus our team.
Team Delta integrates alongside your existing marketing function, adding specialist depth without replacing internal ownership. You keep the strategy. We bring the execution horsepower and the data infrastructure.
Your Organization
CMO / VP Marketing
Owns strategy, business alignment, and executive reporting. Arcalea specialists report up through this relationship.
Marketing Manager
Day-to-day coordination, content approvals, internal stakeholder management.
Internal Analysts / Ops
CRM ownership, internal data access, organizational knowledge: the context Arcalea plugs into.
Team Delta (Arcalea)
Senior Strategist
Your primary point of contact. Owns the program narrative, attends your executive reviews, drives MEASURE/ACCELERATE/AMPLIFY alignment.
Paid Media Specialist
Manages all paid channels end-to-end: campaign architecture, bidding, creative testing, and budget optimization.
Analytics & Attribution Lead
Owns Galileo deployment, data pipeline integrity, and the reporting layer that connects activity to revenue.
SEO / Content Strategist
Organic growth planning, content architecture, competitive gap analysis, and authority-building execution.
Economic Analyst (Compass)
Translates marketing performance into unit economics (CAC, LTV, contribution margin) and builds board-ready narratives.
Economic Analyst (Compass)
The person in your kickoff is the person doing the work every week
How engagements
are structured
Every engagement starts with a discovery call. We scope based on your situation, not a preset tier.
Delta Sprint
90-day intensive
A focused engagement with a defined outcome. Audit, strategy, and execution compressed into a 90-day window. Best for companies that need momentum fast or are validating a new channel or market.
- Full marketing audit with Galileo integration
- 90-day playbook with weekly execution milestones
- Weekly working sessions with senior strategist
- End-of-sprint Compass economic summary
Delta Embedded
Ongoing · Most common
Arcalea specialists become an integrated part of your marketing team. Ongoing access to the full Delta pod (strategist, paid, SEO, analytics, and Compass), working inside your rhythm.
- Dedicated senior strategist as your primary lead
- Full MEASURE / ACCELERATE / AMPLIFY coverage
- Live Galileo dashboard + monthly Compass reporting
- Embedded in your Slack, standups, and QBRs
- Quarterly strategy reviews with executive attendance
Delta Advisory
Light-touch / Strategic layer
For organizations with strong internal execution teams who need senior strategic oversight. Arcalea advises, audits, and holds your team accountable to the data, without running the programs day-to-day.
- Monthly strategy sessions with senior leadership
- Galileo-based performance review and guidance
- Quarterly Compass economic narrative
- On-call access to specialist pods when needed
Common Questions
Things people usually ask before they commit
Do you replace our internal marketing team?
How long does onboarding take?
Most clients see their first live deliverable within 14 days. Galileo integration and the initial audit take 30 days. We're designed to move fast: onboarding is not a 60-day kickoff process.
What does a typical week look like?
Weekly 45-minute strategy call, async updates in your Slack or Teams, live Galileo dashboard available 24/7, and monthly Compass reporting delivered on the first of the month. For Embedded clients, specialists are active daily.
What happens if we need to change scope?
We scope based on outcomes, not hours. When priorities shift (new product, new market, budget change), we adjust the plan without penalizing you. Flexibility is built into how we structure engagements.
Who actually does the work?
Senior specialists. Every Arcalea team member has 8+ years in their discipline. The person you meet in discovery is the person doing the work. We don't sub-out to offshore execution teams or hand you off post-sale.
Do you work with any industry?
We specialize in complex B2B, automotive, higher education, transportation, and healthcare-adjacent sectors. These are high-consideration, long-cycle, multi-stakeholder markets: exactly where the MEASURE / ACCELERATE / AMPLIFY model creates the most value.
The people behind the work
The leadership behind every engagement
Arcalea's leadership team sits at the intersection of data science, engineering, and marketing strategy. No credential collectors. No industry veterans who stopped learning. People who still do the work.
Michael Stratta
MBA (Kellogg), MS Data Science (Northwestern)
Founder & Chief Executive Officer
Rachel Brown
Managing Partner & Chief Operating Officer
Chris Larkin
Chief Technology Officer
Emilie Schaffer
MBA, MS
Chief Financial Officer
Ale Wyss
PhD, MS
Lead Data Scientist
Maria Quinn
Senior Partner Success Manager
Mark Phillips
Senior Software Engineer
Beatriz Lopez Garcia
MS
Marketing Analyst
Kevin Kondratuk
Senior Engineer
Ready to meet your Delta team?
Tell us where you are. We'll tell you what we'd do differently, and why.