The capstone of the diagnostic. It reads every decision you have committed, scores how complete your plan is across the five G-STIC layers, and checks coherence across the seams: whether the strategy serves the goal, the tactics fit the motion, and the budget can reach the market.
Score my planA marketing plan scorecard is a single capstone view that scores a finished marketing plan for completeness and internal coherence before launch. This one reads every decision you committed across the 21-step diagnostic, maps it onto the five G-STIC layers (Goal, Strategy, Tactics, Implementation, and Control), scores how complete the plan is, and runs cross-step coherence checks that flag where the plan does not hold together.
The capstone
The diagnostic builds a marketing plan one decision at a time: the situational analysis, the brand, the market, the goal, the strategy, the go-to-market motion, the tactics, the creative, the measurement, the budget, and the risk and attribution checks. Each step is sound on its own. A plan fails at the seams, where a strategy does not serve the goal, where the budget cannot reach the market, where the tactics ignore the chosen motion.
This scorecard reads everything you have committed across the diagnostic and does two things a single step cannot. It scores how complete the plan is across the five G-STIC layers, and it checks coherence across the seams: whether the pieces actually fit together. It does not re-ask anything. If a step is missing, it shows you where to go.
Save your plan
Your plan changes as you complete more of the diagnostic. Save it with your email to pick up on any device and receive your full cross-tool report when it is ready.
✓ Your plan is saved.
Copy your return link to pick up where you left off from any device.FAQ
It reads every step you have committed across the Arcalea Marketing Planning Diagnostic and scores two things: how complete your plan is across the five G-STIC layers (Goal, Strategy, Tactics, Implementation, Control), and how coherent it is, whether the pieces actually fit together at the seams. It does not re-ask anything; it reads the work you have already saved.
A coherence check tests the plan at its seams rather than step by step. For example: whether a goal that targets new customers has a strategy and tactics that pursue them, whether the modeled market can support the revenue goal, and whether a budget has an attribution plan behind it. Green holds, amber needs a look, red would break downstream.
No. The scorecard works with whatever you have committed and sharpens as you complete more. With only a goal and a strategy it gives a partial read; with all twenty steps it scores the full plan. Missing steps are shown with a link back to the diagnostic.
It judges completeness and internal consistency, not whether the market will respond. The individual steps already help you author each decision; this capstone checks that the decisions agree with one another. It is a coherence read, not a guarantee of results.
G-STIC is Alexander Chernev's marketing planning framework from the Kellogg School of Management: Goal, Strategy, Tactics, Implementation, and Control. The Arcalea Marketing Planning Diagnostic is built on it, and this scorecard maps your committed plan onto its five layers.