A Quantitative Market Assessment (QMA) is Arcalea's 20-dimension competitive intelligence framework. It measures the market with data, not opinion, across three phases: Assess (brand awareness and reputation, share of voice, competitive mapping, social and conversation share, entity and topical authority, search interest, share of model), Analyze (attribution and incrementality, counterfactual demand, marketplace analysis, retention and customer economics, technical and site experience, consumer journey, demand durability), and Implement (topic and entity coverage, content gap analysis, traffic concentration, competitive benchmarking, martech and first-party data, implementation roadmap). This tool assesses whether you already have the data those twenty dimensions require.
Do You Have the Market Data
a Strategy Requires?
A strategy built on data you do not have is a guess in a suit. Score your readiness across the twenty dimensions of a Quantitative Market Assessment, in three phases, Assess, Analyze, and Implement, and see exactly where your competitive picture rests on measured data and where it rests on assumption.
Assess my readinessQuick answer
The QMA (Quantitative Market Assessment) is Arcalea's 20-dimension competitive intelligence methodology. This free readiness check rates whether you hold measured data for each dimension, then tells you where your biggest data gaps are, so you know whether your plan rests on evidence or assumption before you invest. It checks your readiness; it does not run the QMA itself.
Why measure the data before the market
The diagnostic precedes the investment. Every time.
A Quantitative Market Assessment measures a competitive landscape with data rather than opinion, across twenty defined dimensions in three phases. Assess establishes the measured baseline: brand awareness and reputation, share of voice, the real competitive set, social and conversation share, entity and topical authority, search interest, and share of model across answer engines. Analyze interprets it: attribution and incrementality, counterfactual demand, marketplace position, retention and customer economics, technical and site experience, demand durability, and the real consumer journey. Implement turns it into a plan: topic and entity coverage, content gaps, where your traffic is concentrated, direct competitive benchmarks, martech and first-party data, and a sequenced roadmap.
This assessment does not run a QMA. It checks whether you already have the data each of those twenty dimensions requires. Most organizations have four to six of the twenty, and the rest of their competitive picture is assumption. The gap is the point: it shows which strategy decisions currently rest on data you do not have. Several dimensions connect to earlier diagnostic steps, where you self-assessed from your own inputs; a QMA validates those with measured market data.
Mark what you have
Click each dimension you actually have measured data for.
Every dimension starts as "not yet", because most of a market is unmeasured until proven otherwise. Click a tile to mark it: once for measured data in place, again for partial, again to clear. You only flag the few you genuinely have. Tiles marked with a dot are critical to setting a goal. Anything you assessed in an earlier step is carried in for you.
0 of 20 dimensions marked as in place. Click tiles above, then see your readiness.
Step 7 sizes your market, TAM, SAM, and SOM, against your goal.
Save your assessment
Save your QMA readiness assessment and return anytime.
Your audit PDF is already available from the buttons above. Enter your email to save it with the rest of your diagnostic, so you can pick up on any device and receive your full cross-tool report when it is ready.
✓ Your audit is saved.
Copy your return link to pick up where you left off from any device.About the QMA readiness assessment.
It scores how many of the twenty QMA dimensions you currently have measured data for. Most organizations have four to six of the twenty. The gap between what you have and what a valid strategy requires is the case for a QMA: it shows exactly which parts of the competitive picture you are currently guessing at.
Several QMA dimensions connect to earlier diagnostic steps. You self-assess share of voice and brand awareness in the Brand Strength Benchmark (Step 5) and the competitive set in the 5Cs (Step 2). Those steps let you estimate from your own inputs; the matching QMA dimension is whether you have measured, validated market data for it. The diagnostic is the self-assessed version; a QMA is the instrumented version that validates it. The tool flags which dimensions connect to steps you have run.
The core QMA principle is that the diagnostic precedes the investment. Committing budget to a market you have not measured quantitatively is not a strategy. This assessment makes the data gap visible before a goal is set, so you know which decisions currently rest on assumption.
Run it in the Pre-Goal phase, after the qualitative situational work (5Cs, SWOT, brand) and before sizing the market and setting a goal. It is also valuable before a market entry, category expansion, or major investment, where the cost of acting on incomplete data is highest.
The Quantitative Market Assessment (QMA) is Arcalea's proprietary 20-dimension competitive intelligence methodology in three phases (Assess, Analyze, Implement); this readiness check tests whether you hold the data those dimensions require, it does not run the QMA itself. It sits within the Arcalea Marketing Planning Diagnostic, built on the G-STIC framework.
Quantitative Market Assessment, 20-dimension framework (Arcalea) · AEO Index (Arcalea) · G-STIC marketing planning framework (Alexander Chernev; Kellogg School of Management)
Reviewed by Michael Stratta, Founder and CEO, Arcalea. Last updated June 2026.