Research, analysis, and strategic commentary on marketing attribution, AI search visibility, and data-driven performance. Published by Arcalea practitioners with active client work in each area.
Arcalea tracked 40 prompts across ChatGPT, Perplexity, Gemini, and Claude to measure which M7 business schools appear in AI-generated answers to MBA applicant queries. The composite scores reveal a 9-point gap between the top three and the bottom four, plus a platform-level split no one saw coming.
73 prompts. 247 AI responses. 15 surrogacy agencies tracked. Arcalea's surrogacy AEO Index reveals a fundamental split: of 15 agencies in the index, exactly one wins on both Google and AI. Every other agency is winning on one channel and losing on the other.
62 prompts. 21 distributors. The largest private plumbing distributor in the US operates under 60-plus regional trade names, and AI engines have no idea who they are. Arcalea's commercial distribution index documents the entity fragmentation problem hiding inside the industry's market structure.
Six global practitioners. Twelve expert-backed predictions across digital infrastructure, data architecture, AI governance, agentic workflows, and ROI frameworks. Download the D2A2 2026 Insights Report to see where enterprise leaders are placing their bets.
The three disciplines that determine which brands get cited by AI engines versus which get ignored. A structural overview of how authority is built in the AI search era.
Modern customers encounter 20+ touchpoints across multiple channels before converting. Multi-touch attribution distributes credit across all interactions, revealing true channel value and enabling data-driven budget optimization.
ROMI quantifies the financial value generated by marketing. Learn how to calculate it, apply it to budgeting and strategic decisions, and understand the key variables that drive meaningful measurement.
A quantitative market assessment measures your actual competitive position across seven dimensions of digital marketing performance before a market entry, category expansion, or major budget commitment.
Data science maturity models provide a framework for assessing and progressively improving organizational capability. This guide synthesizes key models into a consensus framework with five levels: Ad-Hoc, Foundational, Integrated, Cultural, and Transformational. Assess where your organization stands and how to advance.
Share of Voice has always been about competitive visibility. In 2026, that visibility spans three distinct channels: paid media, organic search, and the AI-generated responses that now drive 83–93% zero-click consumption. Brands measuring only paid and organic are missing their fastest-growing visibility gap.
AI systems understand content through semantic meaning, not keywords. Learn how RankBrain, BERT, MUM, ChatGPT, and Perplexity interpret your pages, and how to optimize for answer-first ranking across all AI search surfaces.
Weekly. Opinionated. For people who make decisions with data.