Research, analysis, and strategic commentary on marketing attribution, AI search visibility, and data-driven performance. Published by Arcalea practitioners with active client work in each area.
Arcalea tracked 40 prompts across ChatGPT, Perplexity, Gemini, and Claude to measure which M7 business schools appear in AI-generated answers to MBA applicant queries. The composite scores reveal a 9-point gap between the top three and the bottom four, plus a platform-level split no one saw coming.
73 prompts. 247 AI responses. 15 surrogacy agencies tracked. Arcalea's surrogacy AEO Index reveals a fundamental split: of 15 agencies in the index, exactly one wins on both Google and AI. Every other agency is winning on one channel and losing on the other.
62 prompts. 21 distributors. The largest private plumbing distributor in the US operates under 60-plus regional trade names, and AI engines have no idea who they are. Arcalea's commercial distribution index documents the entity fragmentation problem hiding inside the industry's market structure.
Six global practitioners. Twelve expert-backed predictions across digital infrastructure, data architecture, AI governance, agentic workflows, and ROI frameworks. Download the D2A2 2026 Insights Report to see where enterprise leaders are placing their bets.
The three disciplines that determine which brands get cited by AI engines versus which get ignored. A structural overview of how authority is built in the AI search era.
The digital advertising landscape has fundamentally shifted. CPCs, CPMs, and advertiser expectations have all moved since 2024. This guide covers current benchmarks across all major platforms, the rise of AI-driven campaign management, and how to allocate budget when platforms are making strategic decisions for you.
Every major ad platform now has a transparency tool that shows you what your competitors are running. The intelligence is free. You just need to know where to look and what to do with it.
Pay-per-Click and Pay-per-Impression are the two fundamental billing models for digital advertising. PPC charges when users click; PPM (Pay-per-Mille) charges per 1,000 impressions regardless of engagement. Choosing correctly depends on campaign objective, brand recognition level, and the specific platform being used. Here is an updated comparison with 2025/2026 benchmark data.
Master the fundamentals of persuasive ad copy for Google Ads, Meta, and programmatic platforms. Learn how to improve Quality Score, match copy to intent, and leverage AI for headline testing at scale.
PPC advertising is the most controllable paid channel available to digital marketers. Learn how keywords, quality scoring, bidding, landing pages, and targeting work together to drive qualified traffic and conversions.
Weekly. Opinionated. For people who make decisions with data.