Research, analysis, and strategic commentary on marketing attribution, AI search visibility, and data-driven performance. Published by Arcalea practitioners with active client work in each area.
Arcalea tracked 40 prompts across ChatGPT, Perplexity, Gemini, and Claude to measure which M7 business schools appear in AI-generated answers to MBA applicant queries. The composite scores reveal a 9-point gap between the top three and the bottom four, plus a platform-level split no one saw coming.
73 prompts. 247 AI responses. 15 surrogacy agencies tracked. Arcalea's surrogacy AEO Index reveals a fundamental split: of 15 agencies in the index, exactly one wins on both Google and AI. Every other agency is winning on one channel and losing on the other.
62 prompts. 21 distributors. The largest private plumbing distributor in the US operates under 60-plus regional trade names, and AI engines have no idea who they are. Arcalea's commercial distribution index documents the entity fragmentation problem hiding inside the industry's market structure.
Six global practitioners. Twelve expert-backed predictions across digital infrastructure, data architecture, AI governance, agentic workflows, and ROI frameworks. Download the D2A2 2026 Insights Report to see where enterprise leaders are placing their bets.
The three disciplines that determine which brands get cited by AI engines versus which get ignored. A structural overview of how authority is built in the AI search era.
Google's Target ROAS optimizes toward engagement proxies, not actual revenue. Learn how true revenue attribution using first-party data reveals the real return on your ad spend, and what a 4.8x-to-1.2x ROAS gap actually tells you.
ROMI quantifies the financial value generated by marketing. Learn how to calculate it, apply it to budgeting and strategic decisions, and understand the key variables that drive meaningful measurement.
Weekly. Opinionated. For people who make decisions with data.