Managing the Digital Advertising Ecosystem to Create Value
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various...
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The Marketing CRM
The marketing-focused CRM captures every interaction, preference, history of the customer analyzes volumes of...
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Business Intelligence: Predictive Revenue Modeling
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of...
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Data Science Maturity Models (DSMMs): A Broad Consensus Composite
Data Science Maturity Models (DSMMs) move from data awareness to transformative capability. Each company can...
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Machine Learning in Marketing
What it is and why it matters Introduction Machine Learning allows computers to discover underlying patterns in...
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Migration Planning Assessment
Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page, resources, and...
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An Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)
Google Analytics is such a deep and comprehensive system, that advertisers are regularly finding new ways to use...
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How to Exclude “Undesirable Websites” on the Google Display Network
Did you know that your ad may be displayed on a hateful/spammy/irrelevant website? It’s true. Ad targeting is...
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What You Need to Know About Google’s BERT Update
Earlier this week, Google began to roll out an algorithm update so significant that Google themselves described as...
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